As the name suggests, online clothing brand is an online store where you can buy clothes, mostly in casual and beachwear, all with the touch of the ocean breeze, sand, and sun.

While the concept of an online clothing store may seem easy enough, the process of setting one up can be more challenging than you’d think. To make sure you find the best person for the job, we spoke to Mandy Jenkins, founder of Beach Chic Clothing, who shared the most important qualities to look for in a marketing person, and how to go about hiring them.

Communicator

One of the most important things to consider when hiring a marketing person is their communication skills. With the growth of social media and email marketing, being able to connect with potential customers through these platforms is key. You don’t want to end up with a stranger who you’ve hired to get your name out there.

A good communicator will be able to put your mind at ease and assure you that everything is going to be okay. They should be able to engage with your customers and provide them with relevant information. If there are any problems, they should be able to bring them to your attention so you can take care of them. 

Analytic

An analytic person is someone who can take a look at your business and determine if there’s a better way to do things. If you’re looking to grow your business, it’s important to consider whether or not you’re currently using the right methods to attract and retain customers. An analytic person can help you discover the answers to these questions and, as a result, greatly benefit your business.

The analysis will be based on how you’re currently performing and what you intend on doing differently. This may include looking at your marketing plans and strategy, analyzing your processes, or assessing your sales. An analytical person can help you determine the best way to move forward to reach your full potential.

Decision Maker

A decision maker takes a bit of a different approach. Instead of looking at current figures and crunching a lot of data, a decision maker will look at your goals and objectives and then decide on the course of action to take. They should be able to think outside the box and develop creative solutions to any problems that might arise. As a business owner, it’s important to remember that you’re playing a formulating role, and you have to be able to trust that they’ll come up with good ideas.

This role can be especially challenging if you’re new to business ownership. Being able to make crucial decisions and have complete faith that you made the right choice is quite an adjustment. An experienced business owner can take the stress out of this process and create the environment where you can feel confident making important decisions. Thinking creatively and being able to implement new ideas are both critical to the success of any business. 

Driven

A motivated person is someone who is eager to get a job done and can follow through on promises. You’ll notice that most successful businesses are operated by people who are driven by a sense of purpose. If you’re looking for someone who can bring excitement and motivation to your business, they’re the person you need to be looking out for.

This is an important quality to have as you don’t want to end up with someone who isn’t willing to put in the required effort. It’s easy to tell when someone is driven, because they will be enthusiastic about everything they do for your business. They should be able to fully commit to the success of your company and be a reliable source of motivation.

Enthusiastic

Enthusiastic people are those that are engaged with what they’re doing and love what they do. You’ll often see people who are deeply passionate about the companies they work for, and that’s exactly how you want to approach hiring a marketing person. If you’re looking for someone who can bring a sense of excitement to your business, someone who is enthusiastic about your product and can’t wait to get the word out there, they are the person you need to be looking out for.

This may be a challenging quality to find, because not every freelancer or entrepreneur is naturally excited about marketing. However, if you’re able to find someone who is passionate about your business and believes in it, they will be able to fully engage with customers and put your mind at ease. Being able to find someone who is passionate about your product is one of the most important qualities you can possess as a business owner. You’ll receive a great benefit from their enthusiasm and can grow your business faster than you’d think possible.

Analytical

Finally, an analytical person is someone who is skilled at using numbers to reach a decision. If you’re looking for someone to help you crunch the numbers and determine the best way to move forward, an analytical person is the person you need to be looking out for. 

In this role, they will look at how you’re performing currently and then formulate a game plan to get you where you want to be. Naturally, this will involve reviewing your finances, sales, and traffic figures to determine if there’s a better way of doing things. If you’re looking for someone to help you figure out your product’s pricing, they are the person you need to be looking out for.

Takeaway

In a nutshell, these are the qualities you need to be looking out for in a marketing person. To be successful, your business will need all of these qualities, and the more you can find, the better. You don’t want to end up with someone who doesn’t have the necessary qualities, because then you’ll be in for a world of hurt. Before making your decision, take some time to think about what you want from a marketing person, and make sure you find someone who meets your needs.