Marketing your business online can seem daunting but is actually a lot simpler than you think. With just a few changes, you can significantly increase your odds of getting sales from people in Spain.
Use the following steps to get started.
1. Create a Website
While it’s tempting to run up and install a quick and dirty website for SEO purposes, it’s best to take things slowly and do your research. A good rule of thumb is to pick a niche, find a good domain name, and set up a website that’s easily memorable but doesn’t overuse keywords (i.e., competition is low).
If you currently use Google Apps to host your business’ domains, take a few minutes to set up a basic site with a professional-looking design.
If you don’t have a designer or you just want to save time, there are countless free website builders out there that can be used to quickly and easily set up a basic website. Don’t use free hosting because it doesn’t offer the benefits of a premium plan. You don’t need to spend a fortune to have a good-looking and functional website.
2. Build Backlinks
Backlinks are links from other websites that point to your content. Backlinks can improve your search rankings and therefore, your web traffic. Since backlinks represent a form of “free advertising,” it’s often seen as an indirect form of marketing.
There are two primary ways to build backlinks: content creation and directory listings. You’ll want to focus on both of these to get the best results from your efforts. Once you’ve established a small audience, you can take advantage of your social media platforms to promote your site. Doing this regularly can drive traffic as well as increase your social media’s discoverability.
3. Build A Following
Just because you’ve got a great website and some amazing content doesn’t mean you’ll automatically make sales. You still need to develop a following or audience that is interested in your content. The simplest way to do this is to provide value and build credibility. Once you’ve established yourself as an authoritative source on your topic, you can use your blog to promote your products and services.
It’s essential to put yourself in your reader’s shoes for a moment. What would your first impression be if you came across this blog post? Would you believe me if I told you that my goal was to become the go-to source for information on my topic?
If you want to succeed in any kind of marketing, you need to be able to measure your results. There are several tools that can be used to track the success of your marketing efforts including Google Analytics, HubSpot, and MixPanel.
To continue our example from above, let’s say that you’ve established yourself as the go-to source for information on digital marketing. In the coming months, you’ll want to continue building on this foundation and identify ways to attract more customers to your platform.
4. Find Out Where Your Audience Is
In our example above, we’ve established a niche, become an authoritative source on our topic, and begun to build an audience. Now, we need to find out where they are. You can do this with both Google Analytics and Digital Analytics Agencies. These tools will give you a snapshot of your site’s traffic and the demographics of your audience. Take some time to analyze this data and find a way to reach your target audience.
5. Find The Best Way To Market
Once you’ve determined that web traffic is a viable source of income and you want to develop a sound marketing strategy, you need to select the best way to market your business. There are four primary paths that you can follow:
- Search Engine Optimization (SEO)
- Pay Per Click Advertising (PPC)
- Social Media Marketing (SMM)
- Marketing Automation
Let’s explore each of these avenues in detail.
Search Engine Optimization (SEO)
SEO is often referred to as the “workhorse” of online marketing efforts and for good reason. It’s often the first thing that comes to mind when you think about marketing online. Essentially, SEO is the process of affecting the order of returned search results on Google or other search engines.
A good SEO strategy improves the organic ranking of a website or blog in search results, with the goal of attracting customers via online searches. In other words, SEO helps your business to appear online when someone is searching for a specific product or service.
SEO can be a tricky beast to manage because there are so many moving parts. While there are certainly formulas and tricks that can be used to make your SEO efforts more effective and less expensive, you still need to have a good grasp on what is going on.
There are four basic steps you can take to ensure better SEO:
- Offer valuable content that is relevant and useful to your target audience
- Use keywords in your title, descriptions, and urls
- Nurture and build trust with your audience
- Check your website’s SEO on a regular basis
Getting a handle on all of this can be tricky but doesn’t have to be. You can use tools like Google’s Keyword Planner to find the best keywords to use based on your target audience and resources. You can also use free tools like SEMrush, Ahrefs, and Google Keyword Tool to help find the best keywords for your SEO strategy.
Pay Per Click Advertising (PPC)
If you’ve ever shopped online, you’ve probably seen the ads that pop up when you’re searching for something. These ads appear when someone clicks on one of the search results and are triggered by keywords or phrases. When an ad is triggered by a search query, the advertiser pays the search engine (usually per click or per impression) to place the ad in front of potential customers.
Pay per click advertising is often seen as a cheaper and more efficient alternative to traditional paid advertising such as TV or radio ads. In PPC, your ads appear when someone is searching for your product or service and can be targeted towards a specific audience.
PPC is one of the most common forms of online marketing and is frequently used in conjunction with SEO to attract potential customers to your site. When used correctly, PPC can be very effective at drawing in a fresh audience and increasing the odds of getting sales from people in Spain.
Social Media Marketing (SMM)
If you’ve spent any time on social media over the past few years, you’ll know that it’s a goldmine for potential customers. With hundreds of millions of people using the platform daily, there is a great potential for your business to reach a massive audience. That being said, having a huge audience doesn’t mean that everyone is going to become a customer. Your SMM strategy simply needs to be focused on driving traffic to your website and converting that traffic into paying customers.
SMM is all about engaging with your audience and encouraging them to interact with you via social media. This can be done through a variety of methods including:
- Instagram stories and other forms of content marketing
- Live chats and webinars
- Memes, challenges, and giveaways
- Content creation (e.g., articles, videos, and podcasts)
The key takeaway from all of this is that, for the most part, you don’t need to be a tech genius to market your business online. There are plenty of simple tools that can be used to build a solid foundation for your business and start generating sales.
As a business owner, you’ll be faced with the daunting task of finding the best way to market your company. You’ll want to select a strategy that is both effective and affordable. While there is no one-size-fits-all approach to marketing, the examples provided above should provide you with a starting point for developing a solid marketing strategy for your business.