The world is getting smaller. More and more people are discovering the benefits of online marketing, and business owners who aren’t yet utilizing this medium should consider exploring the many options available to them.
In today’s digital age, many businesses are finding success online. According to ClickZ, a research firm, 66% of consumers are researching products and services online before making a purchase. Moreover, 52% of American consumers have purchased a product or service online.
This number is likely even higher for B2B buyers. In fact, HubSpot reports that 89% of its users use the platform to research potential suppliers or vendors before buying a product.
If you’re looking to grow your business, it’s important to understand the role that the internet plays in today’s buying process. Research shows that people are often more likely to purchase a product or service from a reputable business that they can find through online searches. Additionally, people are 43% more likely to purchase a product or service online that is locally owned, as opposed to a multinational company (aka a ‘big business’).
So, how can you tap into this lucrative market? The answer lies in effective online marketing, which you can integrate into your website.
Let’s explore how you can market your business online so that it becomes your #1 website – and why you should do this.
Why Market Online?
Paid marketing is still very popular, as 66% of businesses are choosing to invest in online advertising instead of paying for costly TV ads. So, if you’re looking to attract customers to your business, you no doubt see the value of a strong digital marketing presence.
However, there are several other reasons why you should consider marketing online. Here are just a few.
To Gain Visibility
When people search for your products or services on Google, Facebook, or other search engines, they will often see your website listed near the top of the search results. This is called ‘organic search.’ When someone clicks on a result in search results, they are generally led to the website of a business they may know about or have heard of.
Organic search is important because you want someone to come across your website when they’re looking for the products or services you offer. If they get distracted by the flashy ads on other sites or on social media, they may leave your site without making a purchase.
To Build Relationships
The average person spends more time on social media than they do on any other website or app. Moreover, 62% of business owners say that having a social media account is essential for marketing a business.
If you’re active on social media, you can engage with your customers and potential customers on a personal level. You can ask questions, share helpful tips, or simply ‘like’ or comment on postings by other businesses or individuals in your industry.
In addition to personal engagement, you can also develop and maintain relationships with potential customers through your social media accounts. You can ask for feedback on your blog, or you can start a Twitter or Instagram account for your business. By regularly engaging with your audience on social media, you can show that you’re a busy business owner who is active and interested in their industry.
To Generate Leads
According to HubSpot, 69% of consumers use the internet to research businesses before purchasing a product from them. This tendency is particularly prevalent among B2B buyers, as 73% of them use the internet to research businesses before purchasing a product or service.
If you’re looking to grow your business, you need to generate leads – interested customers who will buy your products or services after discovering your business online. One of the simplest ways to do this is through email marketing.
In a nutshell, email marketing is a process of sending an email to a group of people who have an interest in your product or service. For example, if you’re selling fashion accessories, you might send an email to people who love fashion or who are passionate about their accessories.
There are several tools and platforms that you can use to automate this process and grow your email list. Whether you choose to build a lead generation website, launch a Facebook business page, or opt for Google AdWords, these platforms can help you generate more leads and grow your business.
To Grow Your Email List
The more email addresses that you have, the more you can engage with your audience and potential customers through email marketing. Moreover, you can also use email marketing to grow your business, as it allows you to send out personalized messages to people who have an interest in what you have to offer.
It’s also worth mentioning that while you should be acquiring new email addresses of potential customers through email marketing, you should also be nurturing and growing your email list by emailing your subscribers regularly.
To Generate Sales
If you’re looking to grow your business, you need to consider generating sales. According to HubSpot, only 22% of businesses make their SEO their highest priority. However, you should be focusing more on SEO than on any other aspect of your marketing because it can have a direct impact on your sales.
In a nutshell, SEO is the process of optimizing your website and marketing materials so that they appear in the right place – usually near the top of search engine results – when someone searches for your products or services on a search engine.
This is the simplest way to generate sales. When someone searches for your products or services on a search engine, they will likely see your website or marketing materials near the top of the search results.
If someone clicks on one of these results, they are led to your website or marketing material. From there, you can inspire them to purchase your products or services.
To Build Trust
When someone decides to purchase a product or service from a business, they often rely on several factors. However, research shows that 79% of people choose to buy from a business that they trust. This also applies to B2B buyers, as 64% of them have bought from a business that they trust.
In today’s digital world, consumers are often wary of businesses that they don’t know or have never heard of. To gain trust and inspire confidence, you can create a business that is transparent, accountable, and reliable. Moreover, if someone sees that you’ve been transparent and open about your business, they may assume that you’re also being honest about the products or services you offer.
Creating an environment where people feel comfortable sharing their opinions is also extremely motivating. If you’re actively listening to and incorporating feedback from your customers, you’ll likely become a more efficient business. Moreover, if you gain the trust of your customers, you’ll be able to develop long-term relationships and earn their loyalty. This, in turn, will help you gain credibility and attract more customers.
To Enhance Brand Awareness
In today’s digital world, businesses can gain wide brand awareness if they have a strong presence on Google. According to HubSpot, 89% of businesses say that having a strong brand awareness is essential for marketing a business.
If someone is searching for your products or services on Google, they will often see your website or marketing materials near the top of the search results. From there, they can easily learn about your company and get a sense of what you offer. In addition to increasing your brand awareness on Google, you can achieve the same goal through social media.
For instance, if you’re selling fashion accessories, you can establish yourself as an expert on social media through constant engagement with customers and potential customers.
When someone sees that you’re active on social media, they may think that you’re also an expert in your industry and that your products are of good quality. This, in turn, may motivate them to purchase your products.
To Set Yourself Apart From Competitors
To grow your business, you need to set yourself apart from competitors. This may be difficult considering that you have the same competitors as everyone else. This is a challenge that many business owners face.
However, if you choose to market online, you can develop a digital footprint that is completely unique to you. Moreover, you can become more proficient in executing a digital marketing strategy that will help you stand out.