The term ‘digital detox’ has been used to describe the process of taking a break from technology and trying to lead a more natural life. But what does that actually mean?
Do you ever find that you get distracted by your phone, or tablet, and lose track of what’s going on around you?
You might be experiencing digital detox. Maybe you’re feeling overwhelmed by all the changes taking place in the world around you. Or, you’ve just had a rough day and want to get away from the stresses of work and day-to-day life.
Whatever the reason, if you find that you’re spending more time in front of screens than being out and about, then maybe it’s time for a digital detox. It might be helpful to take a step back from technology and recharge.
Explore New Media Channels
If you’ve been paying attention to the news, you’ll know that video is a major source of engaging content. From live news reports to celebrity interviews and political debates, anyone can film and upload a video to YouTube.
The trick is to find the right video content for your target audience. Whether you’re trying to attract new customers or build interest in your industry, you can use video content to drive traffic and gain engagement.
Personal Branding Is The Key
Most brands have a distinct personality that they wish to portray to the world – maybe a combination of strong, dynamic leadership and a fun sense of humor; or perhaps a sophisticated, polished brand that exudes trustworthiness and quality. When it comes to marketing and sales, your brand identity is often referred to as “your personal brand.”
In a nutshell, your personal brand is how you come across to those around you. It’s everything about you that they may or may not know. It can be your attitude, your behavior, or even your style. Basically, it’s how you present yourself to the world. Now is the chance to define yourself and your personal brand through video content.
Use Digital Marketing Channels
Social media allows for a two-way flow of content. Users can comment on, like, or share your video content, and you can respond and engage with them through the video.
What’s more, these marketing channels are growing alongside online video – and with every other online platform – which makes them even more potent for attracting potential customers and expanding your reach.
Curate Content For International Markets
If you’re planning on marketing your product or service across borders, then you’ll need to take a few things into consideration. First, localize your copy. Write a different headline, description, and even the keywords for each country you’re targeting.
For example, if you’re selling shoes, you might want to write a different pitch to target German consumers than you would a Japanese audience. Make sure that each version of your content is as concise as possible and that the writing is easy to understand.
Craft Subject Matter For Video Blogs
Blogs are becoming more and more popular, which means there’s an abundance of content to choose from. When it comes to video blogs, there are so many topics to choose from. From product reviews to food videos, travel videos to music videos, there’s truly something for everyone.
If you’re looking for some inspiration, check out these 10 YouTube Channels Every Business Owner Should Be Following.
Build A Strong Community
If you’ve been paying attention to the news, you’ll know that video is a major source of engaging content. From live news reports to celebrity interviews and political debates, anyone can film and upload a video to YouTube.
The trick is to find the right video content for your target audience. Whether you’re trying to attract new customers or build interest in your industry, you can use video content to drive traffic and gain engagement.
With a strong community, you can take advantage of online discussions around your products or services. Get involved in the conversation, and you may just discover that you’ve built a powerful tool for marketing your business.
Measure The Effect Of Your Video Campaign
Now that you have a steady flow of online video content, it’s time to evaluate how effective this content was in drawing in potential customers and driving sales. You can use Google Analytics to pinpoint which videos performed the best and how many views they received.
This data can help you determine what types of videos work best for your industry and can help you develop a content schedule for future marketing campaigns.
Viral Trends And Influencers
The news will always keep you entertained. From breaking celebrity scandals to showcasing breathtaking sports moments, the media will never stop coming up with new ways to keep you engaged.
One way marketers can keep up with these ever-changing trends is by monitoring what’s trending on social media. You can use tools like Trendolizer to easily spot popular hashtags, keywords, and memes as they emerge. You can then use these findings to inform your digital marketing strategy.
In addition to following the trends, you can also draw on the power of influencers. Influencers can help you reach a highly targeted audience and increase the chances of your content going viral. They may choose to promote your product or service because they believe in your cause or because it’s a great fit for their audience. The influencer’s job is to get their audience to engage with your content, so make sure that you choose your influencers wisely.
Personal Branding Is The Key
Most brands have a distinct personality that they wish to portray to the world – maybe a combination of strong, dynamic leadership and a fun sense of humor; or perhaps a sophisticated, polished brand that exudes trustworthiness and quality. When it comes to marketing and sales, your brand identity is often referred to as “your personal brand.”
In a nutshell, your personal brand is how you come across to those around you. It’s everything about you that they may or may not know. It can be your attitude, your behavior, or even your style. Basically, it’s how you present yourself to the world. Now is the chance to define yourself and your personal brand through video content.