How to Market Your Online Upper Division Class

So you’ve got an online class. Congrats! You’ve probably been dreaming about this day for the past 2 years. Finally, you’re able to provide students with rich content while still having sufficient time to maintain a professional (not to mention personal) life.

Now that you have this great opportunity, it’s time to start thinking about how to market it.

Here are some tips on how to market your online class:

Hire An Instructor Who Is Familiar With Marketing

If you’re reading this, I assume you’re the proud owner of an online class. Congratulations! You’ve come a long way, and there’s more to come. Now, it’s time to find the right people to help you spread the word about your class. Hiring an instructor who is familiar with marketing will undoubtedly prove to be an asset. They will know how to market your content, engage with potential students, and drive the most interest possible to your course.

When you’re choosing an instructor for your class, make sure to consider their experience, knowledge, and connections. For example, does the instructor have a history of marketing courses to students? Does the instructor specialize in marketing or education? Find out what they have published, presented, or done in the past. This way, you will be able to determine their expertise and whether or not they are a good fit for the job.

Create A Solid Courses Website

While you’re busy celebrating your online class, it’s also important to start thinking about how you’re going to manage the content once it’s been uploaded. Even if you’ve got the best teacher in the world, no one is going to take your class seriously if they don’t know how great it is. That’s why it’s important to create a solid courses website. A website that showcases your work, provides students with useful information, and brings in the most possible revenue is what you’re aiming for. You can use a tool like Squarespace to easily create a free account. All you need to provide is a professional-looking URL.

One important thing to consider when creating your courses website is the name you choose. Make sure to pick a name that is easy to remember and doesn’t have any unpleasant connotations. For example, if you choose the name ‘economics’, you might want to consider whether or not that’s going to be a hot topic for your students this year. You don’t want to pick a name that will make students think twice about taking your class. But if you happen to be a political science major, then by all means, choose economics as the subject for your course.

Targeted Social Media Campaigns

The internet is a giant space, and there’s a lot of competition for eyeballs. So, in order to ensure that your class gets the most interested possible audience, you should consider using targeted social media campaigns. These are campaigns that are tailored to a certain demographic or group of people. For example, if you’re teaching a class on marketing to women, you might want to create and share content pertaining to their interests.

When you’re choosing which social media channels to focus on, it is important to think about what motivates your target audience. If you know that your audience tends to be driven by an interest in fashion or food, then you might want to consider creating content for platforms like Pinterest or Instagram where fashion and food pics get a lot of engagement. Don’t just focus on a few channels though – do your homework and look at what’s working for your competitor.

Keep A Fresh, Up-to-date Blog

Keeping a fresh, up-to-date blog is important for any business, but it’s even more crucial when you’re marketing a class. If you want your class to stand out, you need to make sure that your blog posts are interesting and engaging. To achieve this, you need to ensure that the content you provide is relevant and interesting to your target audience. A great way to do this is to write articles that will appeal to a wide range of people, but specifically to students in your class. If you’ve got an analytics tool like Google Analytics, you can easily determine the demographics and interests of your readers.

For example, if you’re writing about marketing to millennials, you might want to consider including information regarding Generation Z as well. These are the people who will be following you and your class once it’s out there. If you’ve got a broad interest in technology and you’re always up to date on the latest news and trends, consider writing an article on what’s happening in the industry. Even better, why not write an article for fun that will make its way into popular culture? You can do this by keeping up with current events, but also paying attention to historic events and whether or not they were repeated. You can look back at previous years’ trends and see whether or not they are now popular again.

Think of keywords and phrases that you would use to search for information on your chosen topics. For example, if you’re writing about marketing to millennials, you might want to consider using terms like ‘millennials’, ‘marketing’, and ‘generation Z’. If you’re writing about marketing to women, you might want to consider using terms like ‘women’, ‘marketing’, and ‘sales’.

Curate A Playlist Of Popular Music

An unrefined ore is worth more than a refined one. The same goes for a class. If you want your class to stand out, create a playlist of popular music and put it in the background while students take notes or listen to podcasts. Even better, you can use tools like Bandcamp to find and download any song you want, with the click of a button.

Students love playlists, and they can be a useful tool in your marketing efforts. If you put the right music in the right environment, you can ensure that they will be drawn to your class simply because it has the best playlist on offer. You can even use a tool like Spotify to curate a playlist of your favorite songs to give it the best shot at being successful.

Offer A Reward To Students Who Sign-Up Early

The best teachers usually don’t give a crap about their exams. They just want to teach. However, when it comes to marketing a class, there’s always that one or two students who try to cheat the system in order to get a better grade. If you want to prevent this, you can offer them a little something extra if they register early. This could be a discount on the class, an additional course credit, or even a free T-shirt.

Marketing a class is a lot of work, and it takes a lot of time to see results. Don’t be discouraged though – with a little planning and a lot of patience, you’ll be able to reach your goal of getting more students interested in your class. You can start by creating a solid courses website, building an engaged audience on social media, and ultimately enticing them to join your class. With a little bit of effort, you’ll be able to transform your passion for teaching into a profitable and rewarding career.