How to Market to Swiss Customers Online

If you’re looking to expand your reach to the lucrative Swiss market, then welcome to the jungle! It might feel like a bit of a culture shock at first, but with the right approach, you’ll be marketing to the biggest audience of Swiss consumers you’ve ever had the pleasure of speaking with. Let’s take a look at how you can go about doing that.

Customise Your Website For The Swiss

The first step to successfully tapping into this huge audience is to ensure that your website is fully equipped to handle the specific needs of the Swiss market. From your logo to your website copy, examine everything with a Swiss spin. From experience, we know that these customers aren’t just looking for a good deal – they want unique experiences and high-quality products, so you’d better give it to them.

The Engagement Ring Of Marry

Now, if you’re looking to expand your reach to the German-speaking market then you need to take a step back and consider why the Swiss are so important. It starts with the fact that a lot of Germany’s traditional customers have started to buy into the concept of a fair trade. Many of these consumers see the value in supporting small businesses and appreciate the high standard of living typical of the Swiss. One of the best things you can do for your online marketing efforts is to use digital marketing tools to gain traction with the little cousins of your customer base. With a little bit of luck and some well-targeted ads, you might just be able to convert a few of those fair trade customers into loyal, long-term shoppers.

The Hubspot Blog

It’s been a while since we spoke about Hubspot, but the power of this tool cannot be underestimated. When you’re looking to reach a completely new audience, Hubspot is a tool you can’t ignore. The best part? You don’t need a huge budget to get started – all you need is a free account. Once you have that, you can build out a professional-looking blog in no time.

Local Blogs And Reviews

While we’re on the subject of blogs and reviews, let’s talk about the importance of establishing yourself as an expert in your field. If you’re looking to move into the Swiss market then this is an essential step in order to gain credibility with locals. In the same way that Germany is connected to Germany, including Bavaria, Switzerland is connected to Switzerland including Bern and Lucerne. A lot of the population can speak German, French or Italian – even if they don’t, they’ve probably heard of your product or service.

Product Knowledge Is Key

Being an expert in your field doesn’t mean that you have to master a whole other language to sell your product. However, in order to do business in a city like Zurich, you’ll need to have a good grasp of what’s available on the market. The more you know about the products your customers are looking for, the more likely you are to be able to satisfy their needs. Start by investigating what products already exist in the market, then work your way up to what you, as the entrepreneur, feel is suitable for your business.


In order to succeed in the Swiss market, you’ll need to get creative and find ways to stand out from the competition. One way to achieve this is by offering something special – whether it’s a unique product, an exceptional service or a combination of both. Whatever you choose, make sure that it is something that the Swiss market values. For example, if you’re an organic food business, you might want to consider setting up a blog focused around sustainable and organic living. While you’re at it, why not also include videos to supplement your blog posts? Not only will this teach your customers about your product, but it will also make them feel that you’re willing to go the extra mile to satisfy their needs. Believe it or not, customers appreciate that kind of thoughtfulness and will be much more likely to purchase your product or service because of it.

The Power Of Social Media

Depending on how long you’ve been in business, you might already be aware of the power of social media. If you’re not, then take a quick look at the marketing mix that worked for Glorious Food – a brand that supplies restaurants with fresh ingredients. This company started out as a small business selling their products online and then later established restaurants in London and other major cities. Since then, they’ve managed to grow their revenue by 15% by using smart marketing – especially on social media.


If you’re looking to generate some lead magnet and capture names and email addresses from the Swiss Market, then consider using a tool like HubSpot to build out a lead generation form. This way you can get the word out that you’re willing to speak with customers about their needs and what you can offer to meet those needs. One of the best things about this strategy is that you can track the progress of your lead generation campaign (engagement, funnel and conversion) in real-time – making it easy to see which tactics are working and which ones you might want to change.

Paid Marketing & SEO

If you’re serious about expanding your reach to a new audience, then you might consider trying paid marketing. There are a number of tools out there that can help you find the right keywords, create ads that will appear on the front page of search results or get your product mentioned on blogs and websites across the web. Depending on how much you have to spend, you can target your paid marketing towards customers in specific countries or only certain regions. One important thing to keep in mind when using paid marketing is that you need to prove to customers that you’re a certified expert in your field – otherwise, they might view your marketing tactics as a waste of time.


SEO is one of the most effective forms of organic marketing – in fact, it’s been known to work so well that many businesses skip out on paid marketing and go straight to SEO. In order to rank highly on search engines like Google, you need to build out a quality site with lots of content. In addition to that, you need to focus on attracting and engaging with customers. With a little bit of effort and some well-targeted SEO, you might be able to gain some traction in the Swiss market.

Online Advertising

While we’re on the subject of marketing, let’s not forget about advertising. If you’ve been operating in business for long enough, you’ll know that you can’t simply rely on word of mouth to get the attention of potential customers. That is, unless you want to spend a fortune on flyers and posters that people just throw away. Instead, you can test out different advertising platforms such as Google AdWords to see which ones work best for you.

There are a few essential points to keep in mind when using online advertising: