How to Market Your Business Online in Tacoma

There is a wealth of information online, which can easily be accessed, particularly if you know where to look. This is also true of social media, which can be used to great advantage by businesses of all sizes. In this article, we will discuss some of the most effective ways to market your business online in Tacoma.


It is well-established that businesses, big and small, can benefit from having an expert blog. They can provide invaluable insight into the world of the brand, explain new products and their uses, and generally act as an information resource for potential and existing customers. The advantage of having a business blog is that it allows you to build credibility and trust with your audience. When they visit your website, they will already have an idea of what to expect. Additionally, the content is often more engaging than that found on most corporate websites.

The content of your website is vitally important. In addition to establishing your expertise, providing useful information about your industry, and attracting potential customers, it is key to the success of your online marketing campaign. Create content that is both informative and intriguing, and make sure that you are posting frequently. You should not be afraid to try new things, but instead, embrace the changes that will make your business more innovative and successful. Remember that your customers, and potential customers, are often exploring the world of work and business online, so make sure that your content is easily accessible, and interesting.

Social Media

While blogs are extremely useful in establishing and maintaining credibility and trust with your customers, you should not discount the power of social media. Social media is a powerful tool, and businesses of all sizes can and do benefit from using it. This is particularly true if your target audience is within one of the social media platforms, such as Instagram, Facebook, or Twitter.

As social media usage increases, so does the number of people using these platforms to find and connect with potential customers, partners, and other important people. Make sure that you are playing your part in building a community around your brand, and that you are engaging with your audience where they are, which is on social media.

Instagram is one of the most popular, and extensively used, social media platforms in the world. It is a great place to connect with customers, engage with potential customers, and show the world what your business is all about. It is a fantastic platform for showcasing your products, but make sure that you are also using it to educate your audience about your industry and the products you offer. You should not be afraid to post regularly on this platform, as it is very likely that your customers, and potential customers, will be exploring it, looking for content, and, hopefully, wanting to become more familiar with your business.

To get started, simply find the nearest Instagram account for your industry, or the industry associated with your product, and follow the account. You can then start to engage with this audience and encourage them to visit your website and learn more about your products. You should also consider setting up a separate Instagram account just for your business. This is a great way to keep track of your marketing efforts, and you can use the feed to feature pictures of your products, events, and people relating to your business. Doing this can assist with brand awareness, and establish your business as a thought leader in your industry.


Another great way to attract potential customers, and customers, is to produce a podcast. Podcasts can be incredibly useful in establishing trust and credibility with your audience, and allow you to connect with and educate your customers about your industry. They can also be an enjoyable and informative way to engage with your audience, and allow you to showcase your personalities, and provide helpful tips and tricks for your listeners.

You should not underestimate the power of a good podcast. They can be quite effective in terms of marketing, and establishing and growing a brand. The key is to make sure that you are podcasting on a consistent basis. If you are consistently producing high-quality content, and regularly engaging with your audience through podcasting, you will gain credibility and trust, and encourage more people to become customers of yours.

Some of the topics that you can cover in a podcast include:

  • An introduction to your business, or the reason why you are podcasting
  • Product reviews, or explaining the features of your products
  • Customer service, or helping people with problems
  • Technology and how it can be helpful or detrimental to your business
  • Training programs for your staff
  • Sell sheets for your products
  • Case studies about the customers who have used your products
  • And much more

Depending on your niche, there will undoubtedly be a podcast that already exists, and that you can use to great effect in your marketing efforts. Simply find the one that most closely relates to your industry, and listen to it regularly. You will grow to love it, and you will start to see the benefits as soon as you begin to pay attention.


Similar to podcasting, YouTube is another place where you can create and post videos. Like Instagram, YouTube is a fantastic place to attract customers, particularly millennials, and establish yourself as an expert in your industry. A video series documenting the life of a brand, or the products and services that they provide, can be extremely effective in terms of marketing.

Creating a video to promote your business is not as easy as it may seem. It requires a lot of research, planning, and content creation – all of which can be time-consuming. You should not expect to be able to produce a high-quality, 20-minute long video in just one or two sessions. It takes time to build a library of videos that can be used in different ways to promote your business.

The first step to creating a successful video is to determine the objective of the video. What do you hope to achieve by making the video? Are you looking to increase brand awareness? To demonstrate how your product can solve a specific problem? Or, do you want to use the video to just inform your audience about something that you believe will be useful to them?

Once you know the answer to this question, you can begin to build a strategy and plan out the video’s content, as well as the overall concept and style. To create a video series, you will need to start with a short, fun, and informative video, explaining why you are the expert, and what sets you apart from other businesspeople in your industry. This short video will serve as an introduction to the series, and a sneak peek at the kind of information that can be found in the rest of the videos. Once you have established yourself as an expert in your industry, you can move onto the next step.

Email Marketing

If you have a list of well-qualified buyers, which you probably do, in light of the recent Panda updates, making email marketing a more robust part of your strategy. Even more effective is combining inbound, or “email marketing”, with SEO so that you can improve your ranking in organic search, and thus, gain more credibility and trust with your audience. As you might imagine, email marketing is one of the most popular online marketing tactics because it is so easy for people to opt in for these emails simply by filling out a form on a website or creating an account on an e-commerce platform. Plus, it’s free.

The downside to email marketing is that people often complain that they don’t get enough value for their money, or that the emails are poorly constructed and difficult to understand. If you want to avoid this, then try to make the emails as informative as possible, while still maintaining a light tone for the most part. For example, instead of just sending out sales emails, which may seem like an obvious choice, why not send out an email with tips on how to prepare for your first date, or a romance novel that you think might help the recipient learn to express themselves better? By using your emails to provide helpful tips and tricks on how to solve problems, or meet the needs of your customers, you may be able to convince some skeptical subscribers that your material is actually worth their time and, hopefully, their money.