When it comes to market research, most businesses and brands struggle to keep up with all the new advances in technology. Back in the day, if a firm wanted to run surveys, they would hire a market research firm and pay them to send them out regularly. Today, with online marketplaces like Survey Junkie making it easy to reach a massive audience, the options for taking surveys quickly and effectively have increased. In this blog post, we’ll discuss the top three survey tools for marketing, along with some alternative options that you might want to consider.
If you’re looking for a tool that is both free and easy to use, Survey Junkie is the best option. The platform was designed to make survey taking easy and convenient for everyone. It provides a simple email sign-up along with a bunch of other features that make the process of conducting surveys quick and painless. The best part is that you can use Survey Junkie to take surveys virtually anywhere.
One of the biggest benefits of using this tool is that you don’t need to worry about the sampling population. Since you can reach such a large audience, all you need to do is create a short survey and get the answers you need. Another plus is that you can use the platform to reach people no matter where they are in the world. With Survey Junkie, you can have respondents from all over the place, so long as you’re confident that you’ll receive valid answers.
OneOpinion is similar to Survey Junkie in that it provides a simple email sign-up along with a handful of features that make survey taking easy and convenient. OneOpinion also has a premium tier, which provides additional features. If you’re looking for a free tool that can reach a large audience, displays answers instantly, and is easy to use, OneOpinion is the perfect choice. You can get the most basic version of the tool for free, but if you want to take advantage of all its features, you’ll need to pay for it.
This survey tool provides a lot of value to businesses and brands that use it. OneOpinion gathers demographic, psychographic, and quantitative data about their customers, allowing firms to better understand, engage, and retain their audience. In other words, it provides a lot of value to marketing stakeholders.
Another easy and affordable option is SQS. The name itself stands for Survey Quickstart, and if you’re searching for a free tool to take quick market surveys with, this option deserves a look. Unfortunately, SQS is a bit limited when it comes to the number of surveys it can host, along with some other features. Otherwise, it’s a free option that provides a good balance of features and cost-effectiveness.
One of the main drawbacks of using this tool is that it doesn’t offer any sort of customer feedback. If you’re looking for a tool that can help you improve your business, this option isn’t for you. However, if you simply want to take quick market surveys, it’s a good choice. With free plans starting at just $5/mo, what more could you ask for?
AskForIt is another easy and affordable tool for marketing research. Similar to SQS, this tool provides a good balance of features and cost-effectiveness. However, AskForIt is a bit different than SQS in that it specializes in online market research, particularly in-house market research. If you’re looking for a tool that can help you find out what products your customers are interested in, this option might be the one for you.
This tool allows marketers to quickly and effectively establish themselves as thought leaders in their industry. By taking surveys using this tool, businesses can effectively establish themselves as experts in the field, capable of providing valuable guidance on important issues. In other words, this tool can help you determine what questions to ask, what results to look for, and how to analyze the data when you get it.
Although this tool can be quite useful in establishing your industry as a whole, it doesn’t provide any value to particular businesses. If you’re looking to take a survey specifically about your organization, you might want to consider another option.
Wufoo is the ultimate tool for online market research. Similar to Survey Junkie and AskForIt, Wufoo provides a simple email sign-up along with a quick and easy to use interface. However, Wufoo’s unique selling point is that it provides a flexible survey design that allows for unlimited branching, along with the capacity to track and analyze how previous responders interact with different parts of the survey.
Wufoo is great for interactive marketing, particularly when used in combination with a marketing automation platform like HubSpot. By taking surveys using this tool, businesses and brands can engage with their audience in ways that were never before possible, resulting in improved customer experience and greater loyalty.
To follow-up our discussion about the top three survey tools for marketing, let’s take a quick look at some alternatives that you might want to consider. Survey Toppers is a survey tool that was specifically designed for entrepreneurs and marketers who need a quick and easy solution for their marketing needs. It’s also one of the more expensive options discussed here, starting at $34.95/mo plus $4.95/mo per user.
The best part of using this tool is that it provides a simple and intuitive user interface, allowing for anything from taking simple demographics to creating complex questionnaires with unlimited branching. The tool also offers free trials, so you can test its features without risk.
One of the main drawbacks of using this tool is that its survey designs cannot be exported, so you need to be sure that you’re happy with the results before you start sharing them with your team. Another problem is that this tool doesn’t provide any sort of customer feedback, so you’ll need to find other ways to understand what your customers want and need. If you’re looking for a tool that can provide value to your business, this option isn’t for you. Otherwise, if you simply need a quick solution for taking market surveys, it’s a great choice.
As you can see, there are a variety of options when it comes to taking surveys. Which one will you choose? Will you use more than one tool, or do you prefer to use just one? Let us know what you think in the comments below. And if you found this post valuable, be sure to check out The Ultimate Guide to Online Market Research, where you’ll learn more about the various aspects of market research and how to choose the right tool for your needs.