Marketing Online Seminar: How to Create a Winning Marketing Plan

In today’s ever-changing digital world, it’s more important than ever to keep up with the growing trends and keep your finger on the pulse of marketing.

The following marketing online seminar will teach you the ins and outs of creating a winning marketing plan by using the digital marketing services offered by HubSpot.

The Importance of Digital Marketing

With over 500 million monthly active users across the globe, it’s clear that digital marketing is more important than ever.

With all the marketing channels changing over time, what works today may not work tomorrow. To remain competitive, you need to stay ahead of the curve and use the right tools for the job. That’s why HubSpot’s marketing services are a perfect fit for your comprehensive digital marketing strategy.

The Four Step Approach to Developing a Winning Marketing Plan

If you’re looking to create a winning marketing plan for your business, you need to approach each step of the process with a purpose. This way, when you’re complete, you will have a clear idea of what you’ve accomplished and the results you’ve achieved.

The following video will guide you through an in-depth process of creating a marketing plan that will turn heads and compel customers to seek you out:

Step 1: Identify your target audience and decide which platforms to use

The first step of creating a successful marketing plan is to identify your target audience and decide which platforms (websites, blogs, video, etc.) you will use to reach them.

Your target audience is the group of people who will benefit most from your product or service. It usually refers to a specific group of people (age, gender, location, etc.) who have a shared interest for your content.

You can use a variety of tools to reach your target audience including Facebook, Instagram, and LinkedIn. These are commonly referred to as the big three social platforms because they have the largest audiences.

Step 2: Select the right keywords and find the right tone of voice

The second step of creating a successful marketing plan is to select the right keywords and find the right tone of voice. Your keywords will determine what your target audience sees when they type your product or service into the search bar on a search engine (Google, Yahoo, Bing). Your tone of voice will influence how your target audience perceives your content – are you trying to establish yourself as an authority or are you more interested in entertaining your audience?

The keywords you choose will determine which topics people are searching for when they’re looking for content related to your niche. You can use free tools like Google Keyword Planner, whichis part of the Google Cloud Platform, to find the most popular keywords based on how many times they’re being searched for.

Finding the right keywords and establishing the right tone of voice will help you cut through the clutter in search results and attractively display your website at the top of the list.

Step 3: Create content and promote it across platforms

The third step of creating a successful marketing plan is to create content and promote it across platforms. The content you create should fit with your target audience’s needs and should be of good quality. The type of content you create will depend on your niche – are you a B2C company or a B2B company? Do you sell luxury goods or everyday items?

For example, if you’re creating content to attract customers to your website, you’ll probably want to focus on inbound marketing methods like blogging, case studies, and webinars. You can also use videos to explain how your product or service works in a step-by-step manner and encourage interested customers to visit your site for more information.

Once you’ve established your content across platforms, it’s important to continue to build on this foundation by promoting your content regularly. You can use content curation tools (i.e. Scoop.it, Pulse.com) to collect and repurpose content from different sources into a single, curated library. This library can then be used to attract potential customers to your business.

Step 4: Measure the results of your plan

The final step of creating a successful marketing plan is to measure the results of your plan. This step is crucial because you’ll want to be able to determine if your efforts have truly paid off and if you’re on the right track to achieving your business goals. Measurement should not be limited to just traffic – you should also look into the conversion of this traffic into paying customers.

Fortunately, there are free tools like Google Analytics that can be used to track the results of your marketing plan. With these tools, you can find out which platform produced the most results (usually this will be the website with the most organic traffic), how many people visited your site, and whether or not these people took the desired action (i.e. bought your product, signed up for your newsletter, applied for a job, etc.).

To create a successful marketing plan, you need to approach each step with a purpose – to attract the right audience to your business, create content that they’ll value, and finally, measure the results of your efforts. This is a never-ending process, but establishing a routine for updating your plan when necessary will help you keep your finger on the pulse of marketing and guide you toward continually improving results.