With the resurgence of social media and the widespread adoption of smartphones, marketers and retailers have noticed that customers now expect to be able to do business with companies they’re connected with online.

According to HubSpot Blogs research, 89% of customers would prefer to do business with brands they are connected with on social media platforms. Additionally, 83% of consumers would prefer to purchase products through mobile phones.

In light of this, businesses must reevaluate their customer experience and how they engage with consumers through digital channels.

1. Everything Is Online

For years, customers would visit retailers’ physical stores if they wanted to buy something. However, with the rise of online retail, consumers can do most of their shopping from the comfort of their homes. As a result, traditional methods of getting customers into physical stores no longer work.

According to HubSpot Blogs research, 59% of consumers say their primary method of research is online. Additionally, 34% of consumers say they relied primarily on search engines to discover products.

This means marketers can no longer rely on SEO (search engine optimization) alone to drive traffic to their websites. Instead, they must consider paid traffic and content strategy to ensure their website is visible and highly ranked for relevant keywords.

2. Converting Traffic Into Clicks Is The Key

With consumers doing nearly all of their shopping online, getting them to visit your site and make a purchase is no longer sufficient. Instead, marketers must focus on generating revenue by converting website visitors into paying customers.

According to HubSpot Blogs research, 51% of consumers say they would be more likely to purchase a product after viewing its online video. Additionally, 45% of consumers think product photos and descriptions online will influence their buying decisions.

To generate revenue and increase your odds of getting a purchase, you should consider implementing a video strategy that incorporates both storytelling and product demonstration.

3. Marketing To Millennials

Millennials are often credited with transforming the way we communicate and engage with each other. In the wake of the pandemic, the way we communicate and socialize has changed forever. Traditional marketing methods no longer work and businesses must adapt and adjust their strategies.

Generation Z (those born between 1994 and 2010), often called the ‘post-digital natives’, grew up in a world of digital devices and social media. For many, marketing just isn’t the same as it was for previous generations. With the emergence of TikTok and other platforms that encourage users to share their thoughts and feelings, this demographic is now a vital part of any business’ customer base.

To speak to this generation and attract their attention, you must consider using video content that incorporates relevant, interesting keywords as well as hashtags. Additionally, you can use social media to find and connect with potential customers. With video content being accessible on every major social media network, it’s the perfect medium to reach this audience.

As video content becomes even more accessible and popular, marketers can expect to see an increase in the use of video in customer acquisition.