If you’re looking for a way to earn some extra money or just want to try your hand at entrepreneurship, then you might consider putting together a marketing podcast.
An online marketing podcast can be a very lucrative venture, but it comes with a few upfront costs and some ongoing costs that you need to consider. In this blog post, we’ll discuss five tips for starting an online marketing podcast, including the costs and some details about the various streaming platforms on which you can publish your audio content.
1. Be Creative With Your Episodes’ Names
Althoughts is the most common abbreviation for the English language, it doesn’t mean that your podcast’s name needs to follow suit. In fact, you can choose to go with something a little more creative, such as “The Roadmap to Digital Marketing Success,” “How to Pitch Perfectly,” or “Why Marketing Mixology.” If you want to keep things simple, you can also choose the acronymic form of your company’s name (e.g., SHSM for SimpleHubSpot Marketing).
You also need to decide whether you want your podcast to be hosted on a free platform or a paid platform. If you go with a free platform, such as YouTube or Spotify, you’ll need to consider the fact that you can’t make money from ads. However, the upside is that you’ll be able to gain instant credibility and grow your audience quickly. On the other hand, if you opt for a paid platform, you’ll be able to charge for your content and you won’t have to worry about instant credibility because your audience has to pay for the content they’re consuming. Paid platforms are also generally more reliable than the free versions.
2. Customize Your Blog’s Header
With a little bit of HTML, you can alter the header of your blog in such a way that it incorporates your podcast’s branding. To do this, simply enter the following code into the header of your blog:
This will place the text “Your Podcast’s Brand Name” (i.e., the name of your podcast) in the header of your blog. Keep in mind that this should complement, not replace, the blog’s actual URL (i.e., weblog.com/YourPodcastName). If you’ve been thinking about starting a podcast but aren’t quite sure where to begin, this is a simple way to get started. You can also use this method to test out different brand names or see how users interact with different headings.
3. Choose A Free Platform To Start
You don’t necessarily need to opt for a paid platform to put together an effective podcast. In fact, a paid platform can sometimes work against you. To prove this, we’ll use the HootSuite platform because it’s one of the most popular ones among marketers and entrepreneurs. If you’ve never used HootSuite, it’s a tool that allows you to create social media campaigns and manage groups of people that you engage with on different platforms (e.g., Twitter, Facebook, and LinkedIn).
One of the best things about HootSuite is that you can upload an audio podcast directly from within the platform. This means that all you need is a microphone and a computer/laptop to begin recording. You don’t need any special equipment to publish your podcast, and you don’t have to look for an outside platform to host your podcast.
If you’re looking to put together an audio podcast but don’t want to invest in expensive recording equipment, then HootSuite is a great alternative. You can use their free version, which also has a group creation feature that allows you to create a podcast with friends or colleagues. You can try out their free version here: hootsuite.com.
4. Build A Community
You can use multiple platforms to build your community. In fact, it’s one of the best things you can do for your podcast. If you want to create a hub for like-minded individuals who are interested in digital marketing, build a website for your podcast. You can use a tool like Squarespace to easily build a professional-looking website in no time at all.
You can use the website to establish yourself as an authoritative voice in your industry, promote your podcast, and engage with potential listeners who visit the site daily.
You can then use social media platforms like Twitter and Facebook to further disseminate the news about your podcast and establish yourself as an industry expert.
You don’t necessarily need to have a website from the ground up to utilize this technique. You can simply use Squarespace to establish yourself as an authoritative voice in your industry and build up a small audience before you launch your podcast. Once you have an audience, you can continue to engage with them on social media platforms to build a more vibrant community.
5. Consider Audio Publishers
If you’re looking for a more professionally polished podcast experience with fewer technical glitches, then you might want to consider working with audio publishers. These are companies that specialize in taking raw audio and bringing it to a polished, finished product that can be heard by a wider audience. Sometimes, these companies will even take care of all the production work and give you a final product that is guaranteed to attract and retain an audience.