The Philadelphia area is a hub of American history and culture, boasting such attractions as the Liberty Bell, the Andy Griffith Museum, and the Franklin Institute. This area is also home to some of the country’s most successful businesses – including some of the nation’s largest retailers, like the aforementioned, Levi’s, Sears, and more – and is known for its innovation and entrepreneurial spirit.

If you’re looking to grow your business in the Philadelphia area, then you’ve come to the right place. In this article, we will discuss three ways in which you can market your business in the region and achieve success.

1. Developing a solid business foothold

The first step to taking your business to the next level is establishing yourself as a thought leader in your industry. You can do this by conducting seminars, speaking at events, or publishing white papers and other informative materials online. Doing so will not only make you a more approachable resource for your customers, but it will also be seen as a sign of competence and trustworthiness by others in your industry. The more you engage with prospective customers, the greater the likelihood of generating leads and growing your business.

2. Using social media to connect with your audience

With the emergence of social media, the way in which we connect with and communicate with people has changed. While traditional methods of advertising – like billboards, radio ads, and newspaper ads – may have brought in the most traffic and led to the greatest success, today’s internet users are more likely to tune out ads and ignore out-of-context messages. Instead, they seek out content that is both informative and entertaining, and utilize social media to engage with brands, distribute news, and show off their personality.

This is why, even if you’re a brand new business, you should consider investing in social media marketing. Having a Facebook page, a Twitter account, and a Google+ page can help you connect with existing and potential customers in a much more personal way, and allow you to showcase your expertise while engaging with the public.

3. Using search engine optimization (SEO) to gain online exposure

If you’re a brick-and-mortar business, then the last thing you need is to be struggling with online exposure. To ensure that your business’ website presents the best possible image to the search engines, you need to hire an expert to help you optimize and configure your site for optimal results. Having a strong SEO strategy in place can help you avoid potential problems that might arise from having a poorly-optimized site, and allow you to focus on growing your business instead of worrying about digital marketing and SEO.

How to Grow Your Business in the Philadelphia Area

If you’ve decided that Philadelphia is the area in which you’d like to open up a business, then it’s time to establish objectives, set a budget, and create a plan of action. Before you begin executing your strategy, take time to research the market, review the competition, and investigate the best ways to reach your target audience. Only then can you begin to formulate an appropriate strategy that will help you achieve sustainable growth and success.