The Ultimate Guide to Online Marketing in Palma de Mallorca

Nowadays, no one really stays ‘virtually’ in the same place for too long. We are all constantly jumping from one social media platform to the next, keeping up with the ever-changing world of digital marketing. So, if you are searching for the ‘ultimate’ guide to marketing online in Palma de Mallorca, then this article is for you. Here we’re going to teach you the ropes of online marketing in Spain, where the most popular platform is undoubtedly TikTok.

Why Are People Embracing Marketing on TikTok In Palma De Mallorca?

Firstly, let’s discuss the popularity of TikTok in general in Spain. According to Statista, there were 200.8 million users as of January 2021. This makes it the 5th most popular app globally. It would be a gross understatement to say that TikTok is popular in Spain.

It also happens to be the most popular app in the country among the under 30s. According to the same Statista source, 84.2% of users in Spain are between the ages of 15 and 24. This implies that there is a massive market of potential customers for businesses in the country.

Moreover, 48.9% of users in Spain use TikTok daily. This puts Spain ahead of the UK in terms of usage. The most popular country on TikTok globally is the US, with 385.5 million users. It’s clear that Spain wants to keep up with the trends and be part of the next big thing.

What Is The Role Of Marketing On TikTok In Spain?

So, let’s get to the meat of the matter- what is the role of marketing on TikTok in Spain? Well, to put it simply, the role of marketing on the platform is to get viewers to engage with your content, whether you’re a business or brand seeking to establish yourself or an influencer hoping to gain more subscribers for your channel.

This content will usually take the form of a video. However, you can also find articles, infographics, and GIFs on the platform. Essentially, you’ll want to use the various tools at your disposal to engage with your audience on the platform. A good place to start would be with a brand video. You can see above, we’ve identified three key areas to focus on when developing a brand video- the copy, the footage, and the music.

The Copy: The Key To Building Trust On TikTok In Spain

People don’t generally like being sold to. In today’s world, we’re all aware of the many pitfalls that can occur when trying to market a product or service. This is especially the case when marketing online. Without proper disclosures and proper warnings, it’s easy for companies to fall into ‘scam’ or ‘trolling’ traps.

However, when done right, video marketing can be very effective. This is because people like to feel that they’re being persuaded to do something. According to HubSpot Blogs research, “86% of people want to learn about products and services through short-form videos containing information they care about.”

In marketing, you’ll often hear the phrase “less is more.” This is equally true when marketing on TikTok. In fact, the less you say, the more the viewer will assume you’re talking to them. Instead of giving your viewers a hard sell, draw them in with intriguing copy, and tell them what you have to offer via creative imagery and a well-chosen soundtrack. A perfect example of effective brand storytelling via video on TikTok.

The Footage: The Key To Building Recognition On TikTok In Spain

Even if you’ve secured the trust of your audience with your excellent copy, you’ll still need compelling content to maintain their interest. One of the best ways to do this is to provide unique, premium footage of your product or service.

The key to securing unique footage is to secure the services of a professional film crew. However, not everyone can afford to pay for high-quality footage, which is why you’ll often see brands providing their own. However, this is something you should avoid doing yourself- regardless of whether you have a budget or not.

Pro-Tip: Look for low-cost or free services that can capture all the unique aspects of your product or service that you can think of. For example, if you have a food truck, consider documenting the process of making your foods.

Above you can see an example of a food truck for rent in NYC. The service provides riders with high-quality cameras to capture all the unique aspects of the food truck culture. This includes, but is not limited to- riders getting picnics ready, food being served, and more. The low-cost or free alternatives to paid services like this are definitely worth looking into.

Music: The Key To Attracting A Crowd On TikTok In Spain

If you’re fortunate enough to have a talented band hiding behind your brand, then producing high-quality tracks to place over your video footage can dramatically enhance its effects.

There are many benefits to having great music in your marketing video. For example, research has shown that people feel more connected to a brand when they hear its music while watching the content. Moreover, it increases the likelihood that they’ll purchase the brand or product mentioned in the video. This is called music’s ‘affective power’, and it comes with several benefits.

What is the role of marketing on TikTok in Spain? To put it simply, the role of marketing on the platform is to get viewers to engage with your content, whether you’re a business or brand seeking to establish yourself or an influencer hoping to gain more subscribers for your channel.

This content will usually take the form of a video. However, you can also find articles, infographics, and GIFs on the platform. Essentially, you’ll want to use the various tools at your disposal to engage with your audience on the platform. A good place to start would be with a brand video. You can see above, we’ve identified three key areas to focus on when developing a brand video- the copy, the footage, and the music.