Marketing in the Age of the MBA – Why You Should Consider a Marketing Degree

In today’s world, you need a solid education to thrive. And what is a solid education? It’s an MBA.

Yes, an MBA is a popular choice for today’s world. According to the 2018 marketing job opportunities report, there are currently over 1.3 million job openings in marketing. That’s a 22% increase from 2017 and here’s why:

MBA’s are a great choice for savvy job seekers. Not only do you get to pursue the field of your dreams, but you can also go onto land a high paying job with many long-term career opportunities.

Why Study Marketing With an MBA

As a student, you have the opportunity to learn from some of the greatest minds in marketing. Not only will you be gaining a great degree, but you’ll also be reading and listening to some of the most experienced marketing professors in the industry.

There are currently over 130 Marketing degree options to choose from at leading universities around the world. And as a student, you can be sure that you’ll have strong support from your academic advisor as you begin your career in this exciting industry.

An MBA gives you the opportunity to study marketing in any of its various sub-disciplines. You can even dive right into marketing analytics if that’s a particular area of interest. No matter which course you select, you’ll gain critical thinking, problem solving, and research skills that will make you a highly attractive candidate for any marketing job in today’s marketplace.

The Evolution of the MBA

If you look at the evolution of business education, you’ll see that the standard four-year MBA has changed significantly over the years.

In 1948, the first ever MBA was offered and in those early years, the program was open only to men. Typically, MBAs were considered a business necessity for executives in a rising economy. As a result, there was a large gender gap in the industry with 90% of MBAs graduating in the U.S. between 1947 and 1964 being male.

But since the 1980s, the number of female students applying for MBAs has increased by almost 300% and the gender ratio of MBA graduates is now about 50-50.

Why? Well as the economy transitioned from a mass production based model to a service based model, industries requiring a more analytical and practical approach saw an increase in demand for female students. With technological advancement, also came an increase in gender equality in the workplace, driving more women to further their education in these areas.

However, even in these highly educated and technologically advanced workplaces, inequalities remain. For example, while the number of women in top management roles has doubled since the 1980s, that same period saw a 500% increase in the number of senior managers in technology and life sciences.

So while the increase in demand for female MBAs is clearly evident, that same period saw a decline in the number of male students seeking these degrees. Today, the demand for women in senior roles in business is clearly evident and even in STEM subjects, the demand for female graduates is growing.

In short, business education has evolved to meet the needs of today’s society and with that, so has marketing. In fact, the evolving role of the MBA is described in detail in the 2018 HBS graduate handbook. You should definitely check it out and see how far the HBS brand of business education has come since its inception in 1924.

What Will You Study?

If you’re curious about the various courses you’ll study as part of your MBA, here’s a short list of some of the most in-demand courses and the degrees that go along with them.

Analytics for Marketing (ANALYTICS501)

In today’s digital world, data is the key to almost all marketing operations. Whether you’re looking to optimize your marketing strategies, identify unmet needs, or find new customers, the data helps you make informed decisions and take smart actions.

A popular choice with forward-thinking employers, the ANALYTICS501 course will put you at the forefront of marketing analytics. You’ll not only learn the theory but will also get to practice applying that theory using real data. After completing this degree, you’ll be able to find jobs in industries such as pharmaceuticals, financial services, and technology, where analytics play a crucial role.

Digital Marketing

If you’re looking to specialize in digital marketing, you’ll have your pick of several degree options. Based on your interests, you can study online marketing, social media, digital advertising, or digital communication.

Your academic advisor will guide you towards the right course for your interests and career goals. And you can rest assured that with these specializations, you’ll be learning from some of the best professors in the industry. The courses themselves are challenging and while some of the material can be quite tedious, the end result is well worth it.

The job market for this particular specialization is booming as well. According to the 2018 marketing job opportunities report, there are currently over 970,000 job openings in digital marketing. That’s a 25% increase from 2017 and here’s why:

With the rise of digital marketing came a great variety of jobs. From inbound marketing to content creation to SEO and web design, there is a job for everyone. No matter which department you end up joining, you’ll be doing marketing-related work and learning from some of the greatest minds in the industry along the way.

What Is Inbound Marketing? 

If you’re hearing the term inbound marketing for the first time, then you’re in for a treat. Inbound marketing is all about bringing customers closer to the things they love the most by effectively using every channel and tool at your disposal.

The idea behind inbound marketing is to engage your audience naturally while also educating them about your brand. Rather than focusing on selling your product or service, you’ll be focusing on providing value that will earn your customer’s trust.

Along the way, you’ll learn the basics of SEO, content strategy, and marketing automation. You’ll also develop an understanding of how marketing works in the digital world and how to effectively use digital tools and platforms to attract, engage, and retain customers.

Social Media Marketing

If you’d like to specialize in social media marketing, you can study marketing, public relations, or digital marketing. But if you’d like to be highly regarded by employers, you should go for the marketing route.

Based on your interests, you can study social media marketing, social media strategy, or digital marketing. No matter which one you select, you’ll be learning the theory and getting to put that theory into practice using real data. The courses are challenging but the pay is outstanding and highly coveted by students and graduates.

Social media marketing is the practice of generating social media traffic, gaining attention on social platforms such as Twitter, Instagram, and LinkedIn, and converting that attention into highly qualified leads and sales. If you’re looking for a high-paying job, you should specialize in social media marketing.

Content Creation

If you’re creative and proficient in writing, you can consider a career in editorial marketing. You’ll be creating content (typically, articles or videos) that promote someone or something. You’ll work closely with clients to create relevant, engaging content that will bring in the leads and help grow their business. The ideal candidate will be able to take direction and be a self-starter with a strong work ethic. Since content creation is an area where technology plays a crucial role, it’s a great opportunity for those who are proficient in using technology.

Online Marketing

If you’re looking to specialize in online marketing, you can study marketing or digital marketing. Based on your interests, you can study e-commerce, SEO, or digital marketing.

If you want to be standout amongst your peers, you should go for the marketing degree. The courses are extremely demanding and while some of the material can be quite tedious, the end result is well worth it. After completing your studies, you’ll be able to find jobs in industries such as pharmaceuticals, financial services, and technology where your skills will be highly valued. The job market is predicted to grow by 24% in the next five years.