Online Marketing Course – What You Get, and What You Don’t

As the name would suggest, an online marketing course is delivered over the internet.
This means that you can access the material at your convenience, and wherever you have an internet connection –
be it your home, work, or school computer; tablet or smartphone.

What you get with an online marketing course is quite variable, but it’s safe to say that you’ll get
a good general education with an emphasis on marketing fundamentals.
You’ll learn about search engine optimization, digital marketing, analytics, and social media,
and much more.

Why Learn Marketing online?

There are a host of benefits to learning marketing online. For one, you can integrate this knowledge
into your daily life as a marketer, or even a business owner or manager.
You can start by setting up individual study sessions, then take the reins and push your team forward.
You can also use the knowledge you learn to shape your work life, and how you interface with existing clients.

Whether you’re a brand-new marketer, or you’re looking to sharpen your skills – an online marketing course can help.

Deciding what you’ll get out of any particular course can be challenging. Aside from the educational
value, you should research the prices of various online marketers’ courses. Some are truly world-class,
and can cost thousands of dollars. However, there are also some scams out there, where the only purpose of
an online marketing course is to trick you into paying for a worthless ting. Take your time and do some
additional research before making a decision. If you have the money, go for it; if you’re on a budget,
choose a cheaper alternative.

The Learning Curve

An advantage of an online marketing course is that you’ll learn new things all the time.
You won’t get bored, because there’s always something new to learn. This is also the case for experienced marketers –
they can take an online course to keep on top of the ever-changing world of marketing, or use it to educate
their team on the most recent trends and technologies.

However, this does mean that there’s a learning curve. While you may learn a lot in the first few
weeks of a marketing course, you’ll need to put in the time and effort to maintain your knowledge.
Doing this means going back to the material and doing your homework. Perhaps you’ll even need to take a
test, or participate in a forum with other students, to prove you’ve retained the knowledge you learned.

The benefit of this approach is that you’ll continually learn and grow as a marketer. If you put in the
time and effort, it’s possible to become an expert in your chosen field. Just keep in mind that this
requires you to be proactive, and do your homework.

Where Can I Study Marketing?

If you’re looking to study marketing online, you have a wealth of options. There are several reputable
and accredited organizations that offer online degrees in marketing.

According to Daphne Koller, founder and director of the Online Marketing degree program at the
Adler University, “Online degrees in marketing enable students to build a strong foundation in digital
marketing while also supplementing their education with relevant real-life experiences. In today’s
world, marketing is not a separate discipline. It is incorporated into digital marketing, social media
marketing, and marketing research, among others.”

Adler University is a leading provider of online degrees. There are five distinct marketing degrees
available to students, ranging from the bachelor’s and master’s degree, to the doctoral program.
Each degree can be accredited through the AACSB – the Association to Advance Collegiate Schools
of Business. This means that graduates of these programs can look forward to finding good jobs in
the marketing field.

Another great option for those interested in marketing is the University of California, Berkeley,
whose school of business studies offers a master of science in marketing. Berkeley’s online degree
program in marketing is designed for working professionals with at least two years of post-secondary
experience. This program is offered completely online, and is accredited by the Accrediting
Council for Continuing Education and Training (ACCET), a recognized accrediting body for post-secondary
seducational institutions. This means that UC Berkeley’s online marketing degree is compatible with
most employer licensing requirements.

Features of Online Marketing Degrees

Here are some of the unique features of the online marketing degrees offered by reputable and
accredited universities:

  • flexible class schedules – allowing students to take their studies when and where they
    can fit them into their schedule
  • individualized programs – tailoring the curriculum to match
    the particular needs and circumstances of the students
  • cost-effective – often costing less than traditional
    on-campus degrees
  • opportunity to work – with many reputable universities offering part-time or
    even full-time positions to graduates
  • increased access to a diverse range of courses – hundreds of
    online marketing courses, covering all aspects of the field
  • digital marketing – the integration of
    online marketing knowledge and skills into practical day-to-day work
  • internships – gaining valuable
    experience by working for a company, or marketing agency, in the field you’re learning
  • research methods –
    being able to track performance and results, and analyze the data obtained
  • case studies –
    learning from professionals who’ve been where you’re going, and who can provide insight into how
    they got to where they are
  • refresher courses – being able to learn new things, and re-apply
    what you know, as the case may be
  • certificates and online licenses – allowing you to show that
    you’re prepared and/or licensed to practice in certain countries/regions

Is it Worth Getting a Marketing Degree?

In short, yes, it is. There are several great reasons why you should get a marketing degree. For
one, there’s still plenty of demand for marketers, and the skills and knowledge you learn in a marketing
degree program will definitely be valuable in your chosen field. Further, as we mentioned earlier,
marketing is a very broad field. It covers everything from advertising and marketing research, to management
and leadership, and of course, marketing theory and analysis. Being able to have a good understanding
of all of this gives you a good foundation to continue doing your job, or to enter the job market
with a good idea of what you’re doing, and why you’re doing it.

Being able to speak the language of business – and understand the fundamentals behind marketing
– will put you ahead of the competition. Further, the online degrees we mentioned above are very affordable,
and with any luck, you’ll be able to put these dollars towards expanding your professional network,
and establishing yourself as an expert in your chosen field.

So, as you can see, there are many reasons why you might want to study marketing online. In the next
section, we’ll discuss some of the things you might need to consider before making a decision.