Marketing Online: Joan Boluda’s Top 5 Tips for Running a Successful Internet Marketing Campaign

If you’re looking to enter the world of online marketing, then you’ve come to the right place! We’re going to walk you through the ins and outs of marketing online, from selecting the right platforms, to crafting effective copy, and so much more. Ready to start your journey? Let’s get moving.

Set a Budget And Stick To It

Budget is one of the primary concerns for any business trying to get their feet wet in online marketing. You don’t want to go over budget, especially if you’re paying for each individual piece of content on your site. So it’s essential that you establish a budget and stick to it. The good news is that there are several platforms out there that allow you to set a budget and adhere to it strictly. You’ll want to use a tool like Google Adsense, which is a free service offered by Google. When you set a budget with Google Adsense, you’ll see a green line next to your ads that indicate how much you are spending. If your ads don’t reach the top of the blue bar, you’re spending too much. If they do reach the top, then you’re probably spending the correct amount.

One of the simplest ways to adhere to a strict budget when using Google products is to set goals and stick to them. With Google Adsense, you can set a daily budget for your ads and know exactly how much you are spending. You can also set a monthly budget and know that you’re not spending more than you’re budgeting for. For example, you can set a daily budget of $50 and a monthly budget of $500. If you reach your daily budget goal but exceed your monthly budget by $50, you’ll know you’ve spent too much for that day. But you won’t know how much you’ve spent overall for the month until you look at your financial statements. Setting aside a specific budget for online marketing is essential if you want to succeed as an online marketer.

Find A Niche Market

When deciding which platforms to use for your business, it’s crucial to pick a niche market. This is essential because each platform is designed for a specific type of content. If you want to create content that’s going to appeal to a wide audience, then you might want to consider creating content for multiple platforms. But if your goal is to reach only a certain niche market, then you can focus on using one specific platform to achieve your goals.

When choosing a niche market, it’s important to find an audience that has the potential to become customers. Once you’ve established yourself as an authoritative voice in your chosen niche, you can attract potential customers by offering them value and convenience. For example, if you’re an organic food marketing expert, you can create blog posts, eBooks, and podcasts to share your expertise with the world. The more you can provide to your audience, the more you’ll retain their interest.

Diversify Your Content

When establishing yourself as an expert in your chosen niche, you’ll want to create as many forms of content as possible. This will help establish you as an authority in your industry. And when potential customers come to learn more about your industry, you can be certain that they’ll come back for more. When establishing yourself as an expert, don’t hesitate to create as much content as possible. And when deciding what kind of content to create, it’s imperative to think about your audience.

Depending on your expertise you might want to create a blog, a series of YouTube videos, or a podcast. Each of these content types will appeal to a different type of person and can help establish your authority in your industry. For example, the organic food marketing expert mentioned above could create a blog post on the nutritional values of different fruits. While the fresh produce guru might create a YouTube video demonstrating how to cut up a new fruit and how to prepare it for cooking. And the technology enthusiast might create a podcast exploring the different apps available for smartphones and tablets. Each of these platforms will appeal to different audiences and will help establish your industry authority.

Create An Editorial Calendar

An editorial calendar is essential for any business, but it’s especially vital for those who want to succeed in online marketing. This will help you plan out a schedule for all your content and ensure that you don’t miss a beat. Creating an editorial calendar also helps you decide what content to create and when to create it. If you have an idea for a blog post but don’t have the time to write it now, you can put it on your calendar and get to it as soon as you can.

To create an editorial calendar, you can use Google Docs to sync with your other devices. This way you’ll always have access to your content no matter what device you use. You can also use a tool like Trello to see all your content in one place. Having all your content in one place makes it much easier to keep track of things and be sure you don’t forget about anything. Lastly, don’t forget about RSS feeds too. This is a way to keep up with all the news and content related to your niche without having to constantly check websites for updates.

Use Keywords In Your Content

When you use keywords in your content, it helps the search engines understand what your content is about. This, in turn, will increase your SEO and ensure that your content reaches the right audience. SEO stands for Search Engine Optimization, which means enhancing the number of visitors to your website by using various techniques such as copywriting, platform optimization, and keyword research.

The first step in optimizing your website is to choose the right keywords. In order to do this, you’ll want to enter your website into popular search engines like Google and Bing. While you’re entering your site’s URL, also keep an eye on how many people are searching for your keywords as well as the competition for those terms. You can use free tools like Google’s Keyword Planner to find the keywords that are most closely related to your website and to determine the competition.

Once you know what keywords you should be using, you can incorporate them into your content. This will help establish your expertise as a thought leader in your industry. Incorporating keywords into your content doesn’t necessary mean you’ll rank high in the search engines, but it will help provide relevant results when someone is searching for your product or service.

Make Sure Your Site Is Mobile-Friendly

If you’re a business that sells products online, then you likely already know that people are more likely to buy products or services from websites that are mobile-friendly. That’s because more and more people are shopping online on their phones. When someone is searching for products on their phones, they’re not necessarily looking at the website’s desktop version, so you want to make sure that your site is optimized for mobile users. For example, if you sell shoes and the like, you might want to consider using a tool like Google’s Search Console to see how your site’s search engine optimization is progressing. You can also use tools like Google Analytics to see how visitors are interacting with your site.

Get A Virtual Assistant

If you’re looking for someone to help run your digital marketing campaigns, then you might want to consider hiring a virtual assistant. A virtual assistant will manage all the workflows related to your marketing campaigns, from sourcing new leads to converting those leads into paying customers. 

Forbes states that “In the coming months, customer interactions on mobile devices will outpace all other digital platforms,” meaning that more people are going to be using their phones to research products and make purchases online. That being said, if you want to succeed in marketing online, you need to make sure that your site is optimized for mobile use.

Use Video For Marketing

Video is becoming an essential part of most marketing campaigns. According to HubSpot Blogs, by 2022, video will account for 49% of all consumer content searches.

The next marketing platform to take note of is YouTube, which is the second largest search engine after Google. In 2021, 79.8% of the global searches on YouTube will be for content marketing videos.

If you want to succeed in marketing online, you need to make sure that you have a presence on video platforms like YouTube and Vimeo.

Find Your Voice

If you’ve read this far, then we know you’re pretty serious about succeeding in marketing online. To do this, you need to find your voice. What does that mean? Well, in the context of marketing, your voice can be your unique voice, your expertise in your industry, or even your humorous/sassy personality. Whatever it is, find it and use it.