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Online marketing has evolved a lot in the last few years. What was once seen as a luxury available only to the wealthy, is now a vital tool for every business.
Back in the day, a large chunk of marketing revenue came from “brick and mortar” stores. These were physical locations that you could visit and buy the products on display there. Thanks to e-commerce and the rise of the virtual shopping mall, that model is starting to change.
Nowadays, almost all forms of marketing can be done online. That means you can target the right audience and engage them to convert leads and make sales online without ever leaving your home.
So how do you become truly successful with online marketing? Here are 5 steps you can take to build a successful online marketing idea:
Step #1: Choose Your Niche
The first step in building a successful online marketing idea is to select your niche.
Your niche is the specific group of people you will target with your marketing content. A few examples of niches are:
- Real Estate Agents
- Personal Trainers
- Mums on Twitter
- Singers and Songwriters
- Small Business Owners
What you need to watch out for is becoming saturated within your niche. When you become too familiar with the products and services within your niche, it can be difficult to stand out from the crowd. Keeping your niche relevant and up-to-date is key to your success.
Step #2: Create Compelling Content
The content you produce will form the backbone of your marketing campaign. In order to capture the attention of your target audience and encourage them to engage with your content, you must produce content that is both interesting and useful to your prospects.
Since your target audience is online, content is constantly being consumed and shared. Create compelling content that will keep your audience interested and coming back for more. To get started, check out my article on the 6 tips I use to create compelling content.
Step #3: Use Digital Marketing To Reach Your Audience
You’ve got an audience – now what do you do? Reach out to them and engage with them where they are. To do that, you need to use digital marketing.
That means getting online and creating digital content like blogs, videos, e-books, and newsletters.
Blogs are an excellent way to engage with your audience. Since blogs can be updated regularly and content is easily shared via social media, they are a quick and easy way to keep your audience interested and coming back for more. A quick tip here is to find your niche and then find small blogs written by people in your niche. You can then repurpose their content or create new content based on what you learned from their blog.
Step #4: Measure & Learn From The Results
This step is a little bit like taking a step back to reflect and analyze what’s working and what’s not. Instead of just jumping in with no goals in mind, you can use your existing results to inform your next steps.
The digital marketing landscape is constantly changing and evolving, as new platforms and techniques are constantly being developed. To stay effective, you need to keep learning and adapting.
Step #5: Use Technology To Find Your Audience
It’s easy to lose track of your audience when you’re focusing on all the relevant metrics for a digital marketing campaign. To find your audience and engage with them effectively, you need to use technology.
That means getting online and using tools like Google Analytics to learn more about your audience. This information will help you determine what strategies will be the most effective for reaching your target audience. You can also use tools like Honeycomb to track user behavior, performance, and satisfaction.
To find your audience and engage with them effectively, get online and use the tools you need. For real estate agents, it might mean learning how to use Google Analytics and building a solid strategy around web traffic and lead generation.
If you’re just getting started, take your time and do it right. To ensure you reach your full potential, you’ll need to take the time to learn and understand the ins and outs of the industry. That way, when you get to step five, you’ll be able to choose your ideal business model and create a successful online marketing idea that will make you money.