So you’ve decided to go big or go home. You’re either going to become successful and famous, or you’re going to be known as the best plumber in Nashville.
You’ve worked hard to get where you are today, so it’s about time you started seeing some results. Unfortunately, this isn’t the kind of result you were looking for. In a nutshell, your product isn’t selling, and you still have a lot of work to do in order to become a sought-after business.
Let’s dive into the reasons your marketing efforts might be failing.
Your Product Isn’t Attractive Enough
When you first started your business, you probably viewed your product as a wonderful gift that you were going to offer to the world. You probably put a lot of thought into the design of the product, and you came up with a creative name for it. But now, after you’ve been in business for a while, it’s time to re-evaluate.
Your product is your business. It represents everything that you’re providing and everything that your customers are getting. Ultimately, your product is what you sell. And in order to sell it, you need to make sure that it’s appealing enough for your target audience.
What does attractive mean anyway? Well, when you’re selling a product, you’re obviously not trying to appeal to everyone. You’re aiming to reach a certain audience who you think will be interested in your product.
For example, if you’re selling shoes, you’re not going to create an attractive shoe for the grandma on your list. You’re going to create an attractive shoe for the professional female who works hard.
Keep that in mind. When you’re designing your product, you need to be thinking about what your target audience is going to appreciate most about it.
It’s Not Measurable
Another major cause of your business not attracting new customers is that you haven’t tied your marketing efforts to any quantifiable results. You can’t expect to grow your business just by spending money on ads or online marketing. You also need to be looking into various online platforms to see the results of your efforts.
Measurable means that you can actually track the activity that you’re doing to determine the effectiveness of your marketing efforts. For example, if you’ve run an ad on Facebook for the last six months and you don’t own a business Facebook account, you might want to consider creating one. You can do this by logging into your Google account and going to your website’s Analytics.
This is where you can track the visitors to your site, see what campaigns or videos drove the most traffic, and determine which one of your social media platforms is the most effective.
No Focus On Future Growth
The final reason why your marketing efforts might be failing is that you don’t seem to have a clear view of the future. All you can see is what you’re currently experiencing, and you haven’t really considered what will happen if you keep doing what you’re doing. This makes it difficult to predict what is going to happen, and it doesn’t give you much encouragement in terms of what you should be doing to grow your business.
Just remember – marketing is about growing a business, not about getting as many views as you can. If you want to grow your business, you need to look at the big picture, not just at what’s happening right now.
So how can you fix this? Well, you can start by taking a hard look at your product. Does it seem like a valuable and unique offering? Were you honest about how hard it was to find the product you were looking for?
Also, tie your marketing efforts to measurable results, as this will help you see the impact of your various campaigns and allow you to easily determine which one is working and which one isn’t.
And last but not least, have a clear picture in mind of what you want your business to look like in the future. This will give you the motivation to work hard and ensure that your efforts are paying off. Take a look at your business’ sales history. Are you consistently increasing your sales or is it more of a trend?
If you want to learn more, here are a few more articles that will help you improve your SEO efforts and bring in more customers.