How to Market Your Online Business in Gdynia, Poland

For many people, the thought of traveling abroad for business may seem surreal. After all, the majority of your employees could be based abroad, and you could be sending your marketing teams into the field to connect with potential customers. But thanks to the pandemic, this might be your best chance to visit some of the most beautiful cities in the world. The opportunity might even inspire you to consider a business trip abroad.

Why Are People Flocking to Poland?

Whether you’re a tourist or an entrepreneur, it’s likely that you’ll visit Poland at some point in your life. After all, the country is home to some of Europe’s most incredible historical monuments. These days, however, Poland isn’t just a destination for history buffs – the country’s thriving tech scene and beautiful lakes make it a popular travel destination for technology-driven entrepreneurs.

For centuries, Poland was divided among several different countries. Between the 13th and the 18th centuries, Poland was ruled by a series of foreign powers. During this time, the country was ravaged by war and revolution. It was only in the late 1800s that Poland achieved its independence. Since then, it has become a modern European country and one of Europe’s leading economies.

The opportunity to visit this exciting country might even inspire you to consider a business trip abroad. In fact, according to a report from the American Chamber of Commerce in Poland, the number of new business trips initiated by U.S. companies to Poland rose by 62% in 2020, and the number of new business contacts made by U.S. companies in Poland rose by 23%.

Businesses From The United States Seeking To Operate Abroad

In these turbulent times, many businesses are looking to expand internationally. In particular, companies from the United States are seeking to establish businesses in emerging markets. One of the main reasons for this is that many emerging markets have high growth potential. They also tend to have large English-speaking workforces and increasing internet access.

According to the American Chamber of Commerce in Poland, 40% of American companies operating in the country have no plans to ever repatriate. This trend is reflected across the board – even in heavy industries such as steel and coal, the number of multinational companies choosing to base themselves abroad is on the rise.

How To Market Your Business Abroad

In the information age, customers can access any product or service they want, 24/7. This makes traditional marketing methods less effective. To engage with potential customers, businesses must rely on different tactics.

In an effort to maintain a foothold in a market, many companies choose to conduct market research abroad. Whether you’re traveling to Poland for business or leisure, visiting historic sites or just looking to take a break from the daily grind, it’s likely that you’ll be able to find something that suits your interests. As you browse the internet or scan a page in a book, it’s important to remain mindful of your surroundings. You never know when you might end up in the right place at the right time.

Where Should You Visit In Poland?

If your business is technology-related, you might want to consider visiting one of Poland’s many technology hubs. These are often found in large cities, but even small towns in the country can be home to brilliant minds that can help you develop your business. The trick is to find them. With so much talent living in such a small country, it’s likely that you’ll be able to find someone who can help you get started.

Another important factor to consider when choosing where to base your business is the location’s legal framework. Since you’ll be operating a business abroad, it is essential that you comply with the legalities of the country you choose to do business in. This means registering your business, acquiring a work permit, and making sure that your business complies with all local regulations. For help with this, contact the nearest embassy or consulate.

Should You Consider Setting Up A Research Station Abroad?

While many businesses choose to base themselves abroad because of the country’s high growth potential, others are doing so because they feel that Europe as a whole is in a state of flux. As Brexit looms, many businesses have become concerned that their clients or suppliers could become unattainable if they are based in the U.K. or Europe as a whole. Since many developing countries are now open for business, especially because of the pandemic, many multinational companies are looking to establish bases in countries where they can grow their business.

The Role Of The City’s Cultural Assets

Like other cities, Gdynia has a variety of cultural assets that can help you market your business. One of the mainstays of the city’s culture is their opera house – arguably the best in all of Poland. If you love classical music, you could visit the city’s opera house any time of year to see a performance. In the winter, you might even be able to catch a classical music concert there. Since most companies limit the entertainment their employees can have during work hours, this could be a great way to get some culture for nothing.

If you have a marketing team that could use a getaway, they could visit Gdynia as a destination for a business retreat. If you’re looking to grow your business presence in Poland, touring the country’s many castles and monasteries is a must – not just for the historical significance but also because these places often serve as venues for concerts, festivals, and other events.


If you’re considering a business trip abroad, Poland could be the place for you. Not only does the country offer a fantastic opportunity to do business but it also has a lot to offer in terms of its culture. Whether you’re traveling abroad for leisure or business, you can enjoy a city tour, visit historic sights, or establish a research station – all perfect for inspiring marketing strategies.