11 Ways to Market Your Business Online

If you’re looking to market your business online then there are plenty of ways to do so. But, like with any marketing channel, it’s crucial to find the right methods for your industry and audience. Below we’ll go over 11 ways that you can use to market your business online. Some will be obvious and others might seem a little more creative but, hopefully, all will provide you with an opportunity to grow your business.

1. Product Hunt

Product Hunt is one of the biggest review sites for tech products. It was originally built for mobile products (i.e., smartphones and tablets) but has grown to include products for all platforms (i.e., web, iOS, and Android).

What makes Product Hunt special is that it allows users to review products and give them scores out of five stars. This creates a lot of buzz around new products and helps businesses gain credibility quickly.

Product Hunt is currently available on Amazon Alexa and Google Home devices. This feature makes it easy for users to discover new products and to keep up to date on the latest trends in tech. In addition, Product Hunt publishes an e-newsletter with the latest deals and news about tech.

2. Social Media

If you’ve been on social media then you’ll know that businesses can quickly become addicted to the platform. But rather than having a negative impact, you can take advantage of this platform to grow your business.

Whether you’re using Facebook, Instagram, or LinkedIn, you can establish yourself as an authority in your industry by creating high-quality content regularly. In addition to posting about relevant products and events, you can also share expert tips and advice on social media.

If you want to grow your business using social media then it might be best to start a blog. With a blog, you can share your insights and advice on a variety of subjects (e.g., business, marketing, and productivity) and track the performance of your content at the same time.

3. SEO

SEO, or Search Engine Optimization, is a form of marketing that can help drive traffic to your site from search engines like Google. When potential customers search for your product or service they’ll often see results from various websites or blogs.

How does SEO work? Well, websites with more content get ranked higher by search engines because they’re considered “better” than websites with less content. So, if you want to increase your conversion rate then you can try focusing on content creation.

Creating high-quality content regularly is crucial to securing top rankings on search engines. But it’s not always the case that simply having good content will result in higher rankings. For instance, if you compare eBay and Amazon, the latter wins on SEO because it uses machine learning and complex algorithms to determine which product to recommend.

4. Email Marketing

Email marketing might not seem like an obvious choice for marketing your business online but, in fact, it can be quite effective. One of the biggest email marketing platforms is MailChimp. With a free account you can easily send newsletters, update customers on new products and promotions, and track the performance of your email list.

You can also use HubSpot to create and send out professional-looking emails with advanced features like autoresponders and segmentation. In addition, you can use MailChimp to gain credibility with customers by appearing to be an “established” business.

Email marketing isn’t a one-time event either. There are several platforms that you can use to engage with your audience via email. For example, HubSpot allows you to set up automated email campaigns that can be personalized with relevant content and calls to action (i.e., “Sign up for free access to our eBook or take advantage of our special offer”).

5. Traditional Marketing

If you want to market your business offline then you have plenty of options. You can print ads, put up a billboard, launch a magazine, or — perhaps the most effective — organize a car dealership promotion. The key is to find ways to get your message across to as many people as possible.

While SEO and SMM (i.e., Social Media Marketing) help you reach customers online, you can also use traditional marketing to reach consumers who visit your website but don’t necessarily do business with you. For example, you can run an ad in a magazine, put up a billboard, or start a blog. The advantage of these tactics is that they reach consumers who might not otherwise visit your website. This, in turn, can result in a higher conversion rate.

Traditional marketing is also effective because it provides you with metrics. For example, you can measure the effectiveness of a magazine ad or billboard by analyzing the number of leads generated through the ad. The same goes for a blog post or website visit. You can use analytics tools to track the performance of your marketing channels and learn from past campaigns.

6. Events

If there’s something that the above platforms can’t offer you then you can always create your own events. Whether you throw a party at your office or hold an online-only conference, you can use an event to get the word out about your business.

But, events require a bit of an investment. Typically, you’ll need to hire a speaker or buy a booth at a trade show to get the most out of events.

7. PR

Getting press releases and featured articles written about your business can also be a great way to draw attention to your company. Depending on your budget and desired results, you can hire a public relations firm or work with a PR firm that specializes in online marketing.

What kind of press releases and articles do you want to see? Well, ideally you want to see stories that provide value to your business and that show how you’re improving the lives of others. For example, if you’re a fashion company then you might want to write about how a specific piece of clothing helps women feel better about themselves. Similarly, if you’re a beauty company then you might want to write about how a product helps people look better than they do.

The advantage of getting press releases and featured articles is that they can provide you with free traffic to your website. While this might not seem like a direct connection, getting coverage in major publications can increase your credibility with customers and help drive revenue.

8. Content Publishing Website

If you’re just getting started then it might be best to invest in a content publishing website. The two most popular ones are Shopify and GoDaddy’s Website Builder.

A content publishing website is where you can create and store content (e.g., blog posts, product descriptions, press releases, etc.) in one place. The advantage of a content publishing website is that you don’t have to worry about hosting or maintaining a website. Plus, you can use templates that help you get up and running quickly.

In terms of pricing, content publishing websites are relatively inexpensive. You can get a basic account with Shopify for just $5 per month or go with the more advanced option with Website Builder which provides you with a free domain and lets you install WordPress (the most popular content publishing platform) onto your site. You can also upload and store content directly within WordPress.

9. Product Demo Websites

Another great way to get publicity for your business is to create a product demo website. A product demo website is where you can showcase products that you’ve personally tried or heard about. The idea is to give potential customers a taste of what your business is all about.

This is usually done online where you can show how existing products or prototypes look like. You can use services like Strikingly to create product demo websites. Alternatively, you can use software like Wirecutter to build a website from scratch.

The advantage of a product demo website is that it provides you with an opportunity to humanize your business. Rather than just having a company name and email, you can include photos of employees, awards, or other tangible signs of success. In some cases, you might even want to consider turning this website into a mini-community where customers can ask questions about the product and get helpful advice.

10. Case Study Blogs

A case study blog is where you can write about your company’s journey. If you want to market your business using case studies then it might be best to start a blog. With a blog, you can share your insights and advice on a variety of subjects (e.g., business, marketing, and productivity) and track the performance of your content at the same time.