With the increasing use of social media, bloggers, and digital nomads, more and more people are finding marketing and sales avenues online. But, with the countless platforms, strategies, and tactics available, how can marketers effectively use the vast world of online marketing to their advantage?
Here, we answer that question by going over Daniel Torado’s top tips for marketers, which consist of proven approaches to executing marketing initiatives online.
1. Build Consistent Brand Awareness
The first step in any online marketing campaign is to establish brand awareness. This means creating a connection and an association between the brand and a specific person or group of people. Essentially, you want to make sure everyone understands what your brand stands for and, more importantly, that they relate to your brand.
In order to accomplish this, you need to establish a presence on the various social media platforms, which reach your target audience. This means creating content for popular social platforms like Twitter and Instagram, and growing your audience there. Once you have a decent-sized audience on these platforms, you can move to the next step.
2. Measure and Analyze Results
The true test of any marketing campaign is the analysis of results. Just because you have a Twitter account doesn’t mean you’re automatically going to start getting traffic, and vice versa.
You need to measure the results of your campaign on a regular basis and adjust your strategy, based on what you learned. Some useful tools for measuring and analyzing results include Google Analytics and Hootsuite. With these tools, you can track every visitor to your site, filter results by demographic, and examine the behavior of your audience.
These analytical tools can be a great backlink source for SEO and the major search engines like Google, Bing, and Yandex.
3. Customize Based On Findings
After you have a good grasp of the overall picture with the analysis of results from the previous step, you can start to customize your strategy. This means deviating from the basics, based on what you have learned.
You can use the findings to determine the best course of action for your specific brand, and tailor your strategy to be most effective. For example, if you find that your customers identify most with your values, ethics, and community involvement, you can use that as a basis for developing content that appeals to them. In this way, you can capture their attention and grow your business.
If, on the other hand, your analysis finds that your target audience is more into your products and services, you can put more energy into convincing them to buy what you offer.
To create the most effective strategy, you must put yourself in your customer’s shoes and see the world through their eyes. This means asking yourself questions like: What do I want? Why do I want it? What makes me different from the other consumers?
4. Create a Marketing Plan
Setting goals and objectives for your marketing campaign is essential. Without them, it’s hard to know if you’re heading in the right direction or not.
From the very beginning, it’s essential to create a detailed plan. This plan should include all the necessary information about your brand, including its values, vision, and mission.
It’s also important to break this plan down into tasks and measurable benchmarks. This will help you follow through, stay focused, and ensure you always stay on track. Create a short-term and long-term plan, mapping out your objectives in detail. If you are looking to grow your business, create a list of everything you need to do, starting from the very first step.
5. Test Different Strategies and Tiers Of Contacts
The true power of marketing lies in the data. We have all the information we need, at our fingertips, through digital marketing platforms. This is the beauty of the digital era. With this data, we can easily test different marketing strategies and tiers of contacts to see which one leads to the best results.
However, with so much data comes noise. This is where proper analysis, and the use of tools like Google Analytics, comes in handy. With these tools, you can segment your data and discover patterns and trends, without having to manually sift through mountains of information.
To discover the proper marketing strategy for your brand, it’s important to segment your data and look specifically at the demographics, psychographics, and digital behaviors of your target audience. With this information, you can create a persona and determine the best course of action for the specific type of person you are targeting.
Avoiding Common Mistakes
With any new marketing campaign, or the revival of an old one, there are always a few things you can do to ensure you are heading in the right direction. The following are some common mistakes to avoid:
- Not Having A Strategy
- Not Measurement And Analysis
- Throwing Money At Marketing
- Throwing Media At The Air
- Throwing Lots Of Media
- Throwing Lots Of Events
- Not Having The Data To Back Up Your Strategy
By establishing a presence on the various social media platforms, you can use Twitter, Instagram, and other similar platforms to gain credibility and build trust with your audience. Once you have a good number of followers, you can use your clout to engage with other people in your niche, as well as make valuable connections that can further your career.
You may also consider using a tool like Hootsuite to manage all your social media accounts from one place. Through this platform, you can schedule posts in advance, measure engagement, and analyze the results of your campaigns, all from one place.