Online Marketing Training for Small Businesses: Why Online Courses Work and How They Benefit Business Owners

If you’re reading this, I assume that you’re either already selling products online or thinking about doing so. You may be wondering why you should opt to provide your customers with content that’s value-additional to what they can get from your product and whether or not online marketing is right for your specific business. Let’s take a quick look at why.

Why Online?

If you’re reading this, I assume that you’re either already selling products online or thinking about doing so. You may be wondering why you should opt to provide your customers with content that’s value-additional to what they can get from your product and whether or not online marketing is right for your specific business. Let’s take a quick look at why.

1. E-commerce and online marketing go hand-in-hand. According to Google, over 80% of global online shoppers use a search engine to find what they’re looking for.

Forbes reports that 76% of small businesses in America use online marketing to find new customers, and nearly 69% of those businesses use SEO (search engine optimization) tactics. The report also states that 59% of businesses use social media to grow their customer base. When customers find value and benefit from content that’s informative, educational, or entertaining, they’re more likely to keep coming back for more.

To grow your business using SEO, you’ll need to learn how to properly use keywords and how to write winning copy for your web pages. You can take advantage of free SEO tools like Google Keyword Planner to kickstart your keyword research and find the right words and phrases to incorporate into your content.

Content is King

It’s important to note that marketing and sales professionals have known for years that creating quality content can drastically increase a website’s chances of getting found when a customer is on the hunt for a product or service. In fact, HubSpot Blogs research shows that 70% of consumers think that a brand’s content is somewhat or very valuable when deciding whether or not to buy a product.

When someone is on the hunt for information, they generally will enter a few keywords into the search bar of their browser. If your website or blog has valuable content aimed at informing and entertaining your audience, you’ll be able to capture their attention with a few well-placed words.

Quality content also tells a buyer that you’ve done your homework, researched the product you’re selling, and tried to provide as much value as possible to their specific needs. When customers perceive value, they are more likely to be motivated to click on your content and discover more about what you have to offer. Essentially, content is important because it helps educate customers about your product, services, and industry. If your content is valuable, memorable, and actionable, customers will find it easier to remember you and your brand when they’re ready to make a purchase.

Educational Content Is Always Valuable

In today’s world, customers can easily find the information they’re looking for, especially since so many businesses have switched to online marketing and e-commerce. Thanks to the internet, customers have access to an ocean of knowledge and are becoming more savvy than ever about how to choose a product that fits their needs and wants. If you’re creating online content for customers, ensure that every piece of content that you create is valuable and packed with information that they can use or take away from the experience.

Quality content also has the added advantage of being more likely to make a customer come back for more. According to HubSpot Blogs research, consumers who read helpful and informative content about a product or service are 4x more likely to visit a website or blog in the future.

You may wonder if there’s a difference between educational and informational content. As it turns out, there is a clear distinction between the two. Informational content provides basic facts about a product or service, while educational content uses those facts to educate and enlighten the reader. For example, if you’re selling travel products and you’ve developed a blog article comparing the cost of travelling from London to New York, you’re creating educational content. Although it may not seem obvious, informative content can be quite entertaining and even helpful in convincing the reader to purchase your product or service.

2. Online marketing is constantly changing. Although SEO and the use of keywords have always been a part of online marketing, today, it’s more important than ever to keep up with the times and know how to use digital marketing channels to grow your business.

The internet and the social media platforms we use daily have evolved as businesses have adapted to digital marketing. To ensure you’re providing your customers with the best possible experience, ensure that you’re using cutting edge marketing techniques and technologies to stay relevant.

Marketing Is Changing, So Should You

The lines between digital marketing and traditional marketing have blurred, and customers expect to see marketing tactics and strategies evolve as well.

Customers have gotten wise to the fact that many companies overuse marketing tactics that aren’t beneficial to them. To ensure that you’re not losing customers to competitors who use more ‘traditional’ marketing techniques, it’s important to update your tactics to align with the digital age.

If you’re interested in growing your business using digital marketing, it’s important to remember to learn how to do so effectively and how to integrate your marketing efforts across various platforms.

Bottom Line

Producing and delivering quality content can help you attract and retain customers, grow your business, and eventually, make you very happy. When customers find value in your content, they’re more likely to become advocates and promoters of your product or service, as well as pay more attention when you pitch them products or services that you think they might find valuable. To take advantage of the information and education the internet has to offer, all you need is a computer and an internet connection. If you’ve been wondering if there’s a place for you in the digital marketing world, this article is for you.