If you’re looking for an easy way to make money online, you’ve probably considered trying your hand at online marketing. However, if you’re unfamiliar with the concept, here are three ways to market an online business that can help you get started.

1. SEO (Search Engine Optimization)

SEO, or search engine optimization, is the process of improving a website’s online presence in order to get more visitors from the search engines (i.e., Google, Bing, and others).

SEO can be achieved through a number of tactics, such as getting backlinks (links pointing to your site from other sites), publishing quality content, and hosting a digital nomad conference.

2. PPC (Pay-Per-Click Advertising)

PPC, or pay-per-click advertising, is one of the simplest ways to get online marketing done fast. With PPC, you’re only paying per click. When someone clicks on a paid link, you’ll get paid. However, you have to keep in mind that not all PPC advertising is created equal. Make sure you’re investing in high-quality ads that will convert visitors into customers.

3. SMM (Small-Medium Multi-channel Marketing)

SMM, or small-medium multi-channel marketing, is a type of marketing that combines online and offline marketing channels. Basically, you can think of SMM as a combination of SEO and PPC. You’re continuing to build out your online persona and attracting potential customers to you via SEO and PPC, while also engaging with fans via social media channels like Facebook and Twitter.

If you want to get into the e-commerce game, SMM is a great way to get a jump start. With only a handful of people willing to purchase your products in the beginning, you’ll have to rely on marketing to bring in potential customers. To build a brand and generate sales, use email marketing, social media marketing, and SEO.

While you’re at it, why not try and get some of that sweet sweet affiliate sales too? You’ll be able to generate a small stream of passive income which you can reinvest into marketing.

What Are The Biggest Hurdles In Your Way To Success?

If you’re looking to take the plunge and enter the world of online marketing, here are some of the biggest hurdles you’ll need to overcome.

1. Money.

This one isn’t really a hurdle per se, but it’s important to have enough to cover your initial investment in paid advertising (e.g., PPC) and a small business website (e.g., Shopify). Depending on your expertise, you may be able to get some freelance work in addition to your passive income from affiliate sales, if you’re serious about making this a business.

2. Time.

If you’re looking to take the plunge and enter the world of online marketing, you’ll have to carve out the time to make it a priority in your schedule. Aside from your full-time job, you’ll need to find the time to research, build, and advertise your website. You’ll also need to keep in mind that the more you put into it, the more you’ll get back. Investing in a website and online marketing takes time, but it’s time well spent.

3. Knowledge.

In this day and age, it’s important to stay up-to-date with the latest digital marketing trends and hacks. To stay ahead of the game, you’ll need to constantly be learning and keeping abreast of all the new developments in digital marketing. With the world of SEO constantly changing, you’ll need to ensure that you’re equipped with the right knowledge to become a digital marketer.

4. Experience.

If you’re looking to take the plunge and enter the world of online marketing, you’ll need to ensure that you’ve got the appropriate experience. Instead of applying for a job as a digital marketer, why not try and get an in-house position at a company that’s already established? You may be able to gain experience and move up the career ladder.

Where Can I Learn More About Online Marketing?

If you’re wanting to become a successful online marketer, there are a number of places where you can learn more. You can start by reading our blog, where we cover all sorts of internet marketing related topics. From there, you can continue your education by taking free online courses from platforms like Coursera.

If you’re wanting to dive deeper into SEO, you can enroll in a reputable SEO school, where you’ll learn the theory and practice of search engine optimization. Even better, many SEO schools will allow you to study remotely, so you can continue your education even while working a full-time job.