The year is 2017, and online marketing is changing the way we do business.
With companies such as TikTok and YouTube eating into our traditional media schedules, attention on the web is shifting to digital and social media platforms.
Marketing on these platforms is often done through social media sites such as Facebook and Twitter, as well as specialized marketing software such as HubSpot and Marketo.
One of the best things about digital marketing is its relatively low barrier to entry. Thanks to platforms like Shopify and Venmo, it’s now easier than ever before to start a business online. As a result, companies from all industries are trying to figure out how to market on these platforms, and quite often, the results are pretty awesome.
It’s important to understand where your target audience is spending their time online. According to HubSpot Blogs research, Americans spend an average of four hours and 45 minutes per day on social media platforms like Facebook.
In case you’re wondering, that’s nearly one hour more than the average person spends on YouTube, and it amounts to just under an hour more than the average person spends on Instagram.
Forbes recently highlighted 11 companies that benefited greatly from social media marketing, and many of those companies are dedicated to helping people live a healthier lifestyle. With the help of Facebook, these companies can encourage millions of people to engage with their content.
The Growth of Digital Marketing
According to Forbes, the growth of digital marketing will be greater than that of traditional marketing and advertising combined in 2025.
In 2021 alone, digital marketing expenditures are estimated to reach $14.4 billion worldwide.
That’s a huge number, and it makes sense: with platforms like TikTok and YouTube creating a cultural shift in favor of all things digital, businesses of all sizes are racing to keep up.
The Rise of Businesses Using Social Media For Marketing
Thanks to the success of companies like Puma and Red Bull, it’s now possible to have a strong brand in the market without necessarily needing to be associated with a traditional sports team or energy drink.
Many of these brands use social media platforms to engage with customers, gaining valuable insights into consumer behavior and lifestyle.
For example, Puma uses Facebook and Instagram to engage with fans around their athletic activities and special events, like their Grand Prix de Paris. On their website, they even provide a ‘How to use social media for brand awareness’ guide, explaining how to use various platforms like Instagram and Facebook to achieve this aim.
Businesses like Puma and Red Bull show off their personalities and charms, posting content that is both fun and appealing to their target audience. This type of marketing works because people already have an established relationship with the business; the company knows what products they like and which platforms they use to get their news. In this sense, digital marketing is reaching a broader audience than ever before, and this trend will only continue as more and more people become comfortable with digital marketing and social media.
From Bloggers To Influencers: How To Make Money Blogging
The success of platforms like TikTok and YouTube is undoubtedly fueling the growth of content creators in all industries. Thanks to the power of social media and the internet, anyone with a creative mind can now create content and reach an audience.
If you’re looking to make money from home, there are multiple options available to you. One of the simplest ways to make money online is to become a virtual assistant. You’ll need a computer or mobile device with Internet access and a microphone to get started. Once that’s done, all you need to do is connect to freelancers and businesses seeking assistance, and offer your services.
The money is usually easy to come by, and the advantages are endless. You’ll be able to work remotely and set your own hours, which means you won’t have to worry about burnout or lacking inspiration. Plus, you’ll get to build a portfolio of completed tasks, which demonstrates your competence and value to potential employers.
The Growing Role Of Mobile Marketing
The role of mobile marketing is expanding, and it’s here to stay. According to HubSpot Blogs research, consumers increasingly prefer to use their mobile phones to interact with businesses. In 2021, consumers made over 70 billion mobile phone calls to businesses worldwide, and nearly 60% of these calls were made on mobile phones.
If you’re a business owner or a marketing professional, you should pay close attention to mobile marketing. This is because consumers increasingly prefer to interface with businesses on mobile phones, and mobile phones have a larger screen than laptops or desktop computers, meaning that content can be displayed in a much more visually appealing manner. Mobile phones are also easier to use than laptops when it comes to searching for content and using various applications.
TikTok: An Overview
It’s hard to avoid the cultural shift that is being fueled by TikTok. The social media platform has become so popular that, as of August 2021, there are over 500 million active monthly users across the globe.
Thanks to TikTok’s unique combination of social media and video content, the platform is redefining how we interact and engage with others.
TikTok focuses on the user experience, and their attention to detail is astounding. They’ve designed their platform around simplicity and intuitiveness, allowing anyone to use the platform and engage with others with relative ease.
One of the best things about using TikTok is that it’s constantly evolving and changing to fit new user needs and new technologies. For example, when the platform first launched, it was difficult to engage with your audience due to text-only content and a lack of images.
Since then, the platform has evolved to include multiple ways of interacting with content, as well as many interesting tidbits of information about trending topics.
As you’d expect, the type of content published to TikTok will vary widely, but it tends to follow a simple pattern of entertaining and enlightening users.
Like many other social media platforms, TikTok incorporates a newsfeed that displays the content that is most engaging and enlightening to its audience. Because of this, you’ll see lots of interesting content on various topics – from history to technology to art.
However, the real power of the platform lies in its ability to influence and inspire its audience to take action. As a brand or business, it’s up to you to figure out how you can leverage this influencer power for your advantage.