With the development of the internet, selling your work online has become incredibly easy. There are numerous platforms out there that offer every step in the process from beginning to end. You can literally have an online store with you in minutes. The question is, how do I market my art online?
The term ‘marketing’ can mean different things to different people. For artists, it can mean promoting your work and getting people to know and appreciate your art. For businesses, it can mean marketing strategies and materials to grow their organization.
Which form of marketing do I use?
Although online platforms have made marketing art easier, it still isn’t easy to do alone. You’ll most likely need to work with experienced professionals to get the most out of your efforts.
This is where branding comes in. Having a brand name behind your work gives it an instant credibility boost. It also means that people will know what you’re talking about when you use the brand name in your marketing. For example, let’s say you’re an indie game developer and you want to market your latest game. You could create a brand for yourself, such as ‘The Red Game Studio’, and then use that brand to market your games. When someone hears ‘Red Game Studio’, they will instantly know what type of game you are developing and they will associate that brand with your work. The same goes for artists too. If you are just starting out, it can be difficult to find a way to brand yourself. Luckily, there are experts out there who can help you.
Each day, we are bombarded with information, news stories, and marketing materials through social media platforms such as Twitter and Facebook. These platforms make it easy for businesses to connect with potential customers. While traditional forms of marketing can be effective, targeting potential customers through social media can have amazing results. By establishing yourself as an expert in your field, you can engage with prospective customers and gain their interest. From there, you can lead them to your website or social media accounts where you can show off your work. Once they appreciate your work, you can market to them again, this time, directly.
In order to effectively use social media to market your art, you’ll need to have a strong presence on these platforms. Consider investing in a quality Twitter or Facebook profile that will help you establish yourself as an expert in your field. Once you have a strong social media presence, start using relevant hashtags when posting images of your art. For example, if you are a fashion artist and you post an image of a dress, you can use the hashtag #fashionart to help your image get noticed by potential customers.
In addition to social media, you can also use email marketing to gain interest in your art. When someone decides to buy your art after exploring your website or social media accounts, you’ll earn a commission. The most effective way to use email marketing is to build a relationship with the reader and then, eventually, make them into a customer. One of the best email marketing platforms is Constant Contact. With their help, you can create highly customized emails that will catch your reader’s attention and convert them into paying customers.
Building a list of email contacts is another important step in the marketing process. This is a group of individuals who have expressed interest in your specific product or service. Once you have a list of qualified leads, you can use your preferred email marketing platform to send out a series of emails designed to convert those leads into paying customers.
Online marketplaces, such as Etsy, are popular places for people to buy and sell products. If you’re an artist, you can use these platforms to exhibit your work and hopefully, make some sales too. The important thing to note about these marketplaces is that you don’t need a huge inventory to make it worthwhile. All you need is a few good, quality items to sell. You’ll need to set up your own store in order to have an online marketplace account. The great thing about these marketplaces is that they make it easy for people to discover your work. When someone comes across your item while browsing through the online marketplace, it will be listed immediately alongside other similar items. Your item will get showcased alongside other high-quality items and the potential buyer will have to make a decision quickly before they miss out on the item.
Keep in mind that although the above forms of marketing can help you market your art, they all require a bit of work. Make sure that you’re prepared to put in the effort before you start expecting to see results. Building a brand name, establishing an email list, and creating a small online gallery are all very simple ways to begin. Then, you can start to think about using paid advertising, social media, and online marketplaces to really promote your art and grow your business.