Mobile marketing is the practice of marketing products and services to consumers through mobile devices such as smartphones and tablets. In today’s technology-driven world, people are constantly connected to their phones. If your product or service is mobile-friendly, there is no reason why you shouldn’t try to reach out to potential customers through smartphone text messaging, Facebook, and Twitter platforms.
If you are looking to get started with mobile marketing, you have several options. You can take a traditional marketing approach and invest in expensive ad campaigns on social media or you can opt for an online learning approach and gain self-sufficient knowledge from the comfort of your home. Here we will discuss three of the most popular online courses that will help you get started with mobile marketing and provide you with a solid foundation to effectively grow your business.
The Google AdWords Academy Certification Program
One of the first and arguably the most popular mobile marketing courses is the Google AdWords Academy program. If you are looking for a quick course to get you started, this is a great option. The program was founded by and is managed by Maggie DeMarco, who previously worked at Google AdWords. If you want to learn more, you can visit the program’s webpage where you will find all of the details about the program, including its cost and requirements. Here, we will discuss the pros and cons of this option.
One of the biggest pluses of this program is that it gets you immediately certified as a Google AdWords certified associate. As a mobile marketer, this may sound like an amazing opportunity to finally get that elusive certification. Keep in mind that this certification does not imply that you are an expert in digital marketing or mobile marketing. What it does mean is that you have a solid foundation in Google AdWords and can continue to develop your skills.
Another positive aspect of this course is that it provides you with a solid understanding of digital marketing and how to use various tools and platforms available on the web. Even if you have no experience or knowledge in digital marketing, you will be able to identify the tools and platforms needed to effectively market your product. In addition, with more and more businesses shifting toward the online sphere, having a basic understanding of digital marketing will make you much more valuable as a professional.
While this program can get you certified as a Google AdWords certified associate, it may not be the best option for someone who is looking to gradually build their knowledge in mobile marketing. One of the biggest con pluses of this program is that it costs a pretty penny. Another con is that it doesn’t provide you with a comprehensive understanding of mobile marketing. If you are looking to build a successful business, you may need to learn more than just Google AdWords. This program may not be the best fit for someone who wants to specialize in mobile marketing and only use Google AdWords in their day-to-day activities.
The Google Digital Marketing & Mobile Marketing Specialization
If you want to dive right into the heart of mobile marketing, you can’t go wrong with the Google Digital Marketing & Mobile Marketing Specialization. This is a popular choice among newbie mobile marketers because it provides you with a comprehensive overview of the sub-segments in mobile marketing. The program is jointly offered by Google and New York University and can be accessed via the school’s online learning platform, Coursera. If you want to learn more, you can visit the website where you will find all of the relevant information about the course, including its cost and requirements. Here, we will discuss the pros and cons of this specialization.
One of the biggest pluses of this program is that it’s a lot less expensive than the Google AdWords program. With the Google AdWords program costing $5000, this specialization costs a mere $1300. In addition, this program provides you with a comprehensive understanding of digital marketing and mobile marketing, making it a good choice for someone who wants to get started immediately. Another plus is that this program is available on the internet, which allows you to study at your convenience. If you can’t study in the evening, you can simply do so at your leisure during the day. This is especially useful for people with full time jobs and families, as it would be difficult to find the time to sit down and study while working a 9-5 job.
One of the biggest conuses of this program is that it is fairly new. Although it was launched in 2015, it only recently became available on the Coursera learning platform. Another con is that it is a specialization rather than a full-blown certification. If you are someone who is looking to gradually develop your knowledge about mobile marketing, this may not be the best option. In addition, this program does not provide you with any official certifications. If you are looking to build a successful business, you may need to learn more than just Google AdWords or NYU’s Digital Marketing & Mobile Marketing Specialization.
Become a Certified Professional in Digital Marketing & Mobile Marketing
If you want to learn more and continue your education, you can also achieve certification as a digital marketer or mobile marketer through John DeMarco’s highly regarded Digital Marketing & Mobile Marketing Specialization. This is also a program that can be accessed via the Coursera learning platform. On the website, you will find all the relevant information about the certificate program, including its cost and requirements. If you want to dive right in and gain instant access to the course, you can click here to learn more and to apply. If this is a new field for you and you want to gain more knowledge and establish yourself as an expert in the field, this is undoubtedly one of the best options available. One of the biggest pluses of this program is that it provides you with the opportunity to further specialize in either digital marketing or mobile marketing. Should you decide that you want to focus your education and efforts on mobile marketing, you can gain the necessary certifications needed to do so. John DeMarco’s reputation and experience in the field make this option very attractive.
The takeaway from all of this? If you’re looking to get started with mobile marketing, there are several courses that you can choose from. The two biggest options are the Google AdWords associate certification and the NYU specialization. Both of these options provide you with a comprehensive understanding of the field, making them good choices for someone who wants to launch an immediate career in mobile marketing. Even though these are two of the biggest and most popular courses for mobile marketers, they are not the only choices available. The key is to find a course that suits your needs and interests.