Have you ever wanted to read Michael Levy’s Marketing 4e text for free? Now might be a good opportunity since the publisher recently made the entire text available for free from Oct. 16, 2019 to April 1, 2021.
If you’re interested, simply visit this link and click the button to get started. Then you’ll be directed to a download page where you can find the complete text in ZIP file format.
According to the publisher, this is the “first time in history [that] an entire copy of a marketing text has been made available for free.” So if you’ve been eyeing this valuable resource but couldn’t justify the cost, this might be a good opportunity to try out Branderspil’s Marketing 4th edition.
Why Should You Get This Text for Free?
If you’re interested in marketing, you’ll likely find this text to be a great addition to your reading list. Not only does Michael Levy provide in-demand marketing education, he also offers fascinating insights into the evolving field. The fourth edition includes four full years of content and features updated chapters on social media and digital marketing.
This is important to note: this is not a text book. While it contains a wealth of information, it is designed to serve as a quick resource for busy marketers. Because it’s intended for educational purposes, the text is often presented in an easily digestible and actionable form. This is evident from the way the chapters are constructed, which feature a mix of case studies, examples, and tips on how to implement certain strategies.
So if you’re looking for a quick primer on marketing, this might be a good place to start.
What Will You Learn From This Text?
If you’re someone who values an in-demand education, you’ll learn a great deal from this text. Not only does Michael Levy provide a quick overview of the field, he is also a professor at MIT. This means he has a wealth of knowledge to impart. As an educator, he knows how important it is to find a balance between presenting the material in a way that is easy to understand and engaging enough to keep the attention of his audience.
The text will introduce you to various terminology that you might not be familiar with, such as marketing analytics or marketing information technology. It will also explain the difference between marketing and advertising, and how traditional and digital marketing interact.
Additionally, this edition features a chapter on marketing strategy, where Levy presents a well-rounded view of how to approach the subject. The strategy chapter is actually one of the few places you’ll find the old and new intersect. Traditionally, marketing managers would approach the subject of marketing strategy by applying market research and analyzing competitors. Nowadays, they use data-driven insights and tools to achieve more effective marketing campaigns.
While these activities might seem similar, the difference is that the strategy chapter of the textbook includes an in-depth look at how marketing changes as technology evolves. So for example, rather than merely covering the various platforms that marketers might use, the text will teach you about how to use social media to grow and maintain a business.
How Much Content Are You Getting With This Offer?
This is a great opportunity to try out a whole copy of Marketing 4e for free. Normally, the cost of this text is $397. But today it’s being offered for free, so you’ll have to make a quick decision.
This is worth noting: you are not going to get a lot of value from this text for the price of a standard magazine. You’ll have to decide whether or not this is a good investment based on your priorities. Do you want to gain an in-demand marketing education for free, or do you want to save money for other investments?
Where Can I Find This Text Online?
This is a great opportunity to try out a whole copy of Marketing 4e for free. Normally, the cost of this text is $397. But today it’s being offered for free, so you’ll have to make a quick decision.
This is worth noting: you are not going to get a lot of value from this text for the price of a standard magazine. You’ll have to decide whether or not this is a good investment based on your priorities. Do you want to gain an in-demand marketing education for free, or do you want to save money for other investments?
What Is the Availability of This Text in Other Versions?
If you’re someone who prefers reading digital versions of books, you’ll be relieved to know that this text is also available in EPUB format. So if you have a digital reader such as an iPad or an Android tablet, you can invest in this valuable resource without worry of purchasing the printed version.
In case you’re curious, here is a short video showcasing the advantages of the iPad for reading books:
As a digital marketer, you’ll likely already be using various tools to analyze marketing campaigns. So this text provides a great overview of the subject, allowing you to continue your education without needing additional materials.
Additionally, if you’ve recently become aware of the value of marketing analytics and wondering where to start, this edition provides a wealth of information. From how to measure online success to what platforms to use for marketing analysis, you’ll learn a lot from this text.