Bonafide Marketing Genius

What Is the Best One Pager Template for Marketing Materials?

A quick look on the Internet will tell you that there are hundreds of HTML pager templates readily available for download. However, not all of these templates are equal — you need to know which one is the best for your needs! Here are some basic guidelines to follow so you can pick the right template for your marketing materials.

Features

The first thing to check for is the features of the template. Does it have a menu? A logo? An image slider? These are just some of the elements that you may want to include in your marketing materials. Some templates include a full-blown visual editor so you can fully customize the layout of your pager.

If you’re looking for a simple one-pager template with just a few features, check out the Classifieds theme by WooThemes. This is a one-pager template with a horizontal navigation menu at the top and a contact form at the bottom. It also has an image slider with thumbnails and a logo for the business or brand. The website is programmed in such a way that whenever you visit a page that has an image slider, the navigation menu will be hidden until the image slider is displayed.

Usability

Another important factor to consider is the usability of the template. How easy is it to understand and use? As a web designer or developer, you must be keen on making sure that your work is as accessible as possible to your audience – whether they’re experienced designers or simply have no idea what a pager is. In short, make sure that your pager template is as easy to implement on a real-world project as possible.

You’ll also want to make sure that your chosen template is flexible enough to accommodate your specific needs. For example, if you run a magazine-style blog with lots of media assets, you might want to look elsewhere for inspiration as the Grid theme by Elegant Themes is not the most suitable choice for this purpose.

Accessibility

Another factor to consider is the accessibility of the template. In other words, will it be compatible with (readily accessible to) users with disabilities? If not, how will they be able to enjoy the contents of your website? Remember that many people with disabilities use screen readers to browse the web – so it’s essential that your website is marked up correctly so that it can be read by these tools. Fortunately, there are some stunningly beautiful templates that are fully accessible.

Here’s a list of some of the most beautiful WordPress themes that are accessible to people with disabilities:

  • Age of Sail – An interactive timeline theme for historians, genealogists, and archivists.
  • Arts & Crafts – An arts and crafts themed WordPress theme for bloggers and creative writers.
  • Aurora – An elegant and artistic WordPress theme for designers and creative types.
  • Bambino – An elegant and minimalistic WordPress theme for designers.
  • Candy – A brightly colored and intuitive WordPress theme for designers and creative writers.
  • Crafty – An arts and crafts themed WordPress theme for bloggers and creative writers.
  • Ellevate – A powerful and flexible WordPress theme for photographers and creative types.
  • Estelle – A versatile and elegant WordPress theme for fashion, lifestyle, and business bloggers.
  • Festival – A colorful and intuitive WordPress theme for designers and creative writers.
  • Frontier – A theme designed for writers and bloggers based on the American West.
  • Gentl & Schnitzel – A classic German restaurant and hotel theme with heavy emphasis on usability.
  • Golden Touch – A beautiful and luxurious theme for WordPress with a gold metal shine that makes everything stand out.
  • Hamlet – A minimalistic yet elegant theme for writers and bloggers.
  • Jack Black – A fun and funky theme for fashion, lifestyle, and business bloggers.
  • Lara Croft – A beautiful retelling of the legendary Australian folk legend, Lara Croft.
  • Legend – A traditional theme with strong Chinese accents for designers and creative writers.
  • Marquise – An elegant and refined WordPress theme for bloggers and creative writers looking for a traditional touch.
  • Michelin – An attractive and minimalistic theme for food, drink, and travel bloggers.
  • Mustache – A minimalistic and stylish theme for designers and creative writers.
  • Navy – A strong and elegant WordPress theme for bloggers and creative writers.
  • Nocturnal – A simple but classy theme for designers and creative writers.
  • Opti – An attractive and minimalistic WordPress theme for designers and creative writers.
  • Orchid – An elegant and minimalist theme for designers and creative writers.
  • Paris – An elegant and stylish theme for bloggers and creative writers with a French flair.
  • Rajah – A strong and minimalistic theme for designers and creative writers.
  • Republique – A versatile and minimalist theme for designers and creative writers.
  • Robin Hood – A colorful and intuitive theme for designers and creative writers.
  • Sage – A clean and intuitive theme for designers and creative writers.
  • Salty – A simple and funky theme for designers and creative writers.
  • Spencer – An elegant yet playful theme for designers and creative writers.
  • Sunrise – A minimalistic and elegant theme for bloggers and creative writers with a Japanese touch.
  • ThemeForest – The home of hundreds of stylish and affordable WordPress themes.
  • Universe – An attractive and minimalistic theme for bloggers and creative writers.
  • Villa – A simple yet classy theme for designers and creative writers.
  • XO – A powerful and versatile theme for designers and creative writers.

Search Engine Optimization (SEO)

Another important factor to consider when picking a template is SEO (Search Engine Optimization). In other words, will it help your site to rank well in search results when a certain key phrase is used? SEO is an area of expertise that not all web designers are knowledgeable in, but it’s still important to be aware of.

There are some stunningly beautiful templates that are highly optimized for search engines. Take the Aurora theme by Elegant Themes for example: It was designed with great care to ensure that each individual element is built to withstand the scrutiny of Google’s algorithm.

In general, make sure that your chosen template is SEO-optimized and takes advantage of all the key phrases that your business or brand is likely to be searched for. This will greatly improve your site’s search rankings and help drive more traffic to your site.

Security

Another important consideration when choosing a WordPress theme is security. After all, you don’t want to put all your trust in a third party site. Rather, you want to feel confident that your sensitive business data will be kept secure at all times while on their servers.

There are some stunningly beautiful WordPress themes that are extremely secure. Take the Crafty theme by Elegant Themes as an example: It incorporates an SSL certificate, employs a secure socket layer (SSL), and uses a 256-bit encryption key for added security.

In short, make sure that your chosen template is as secure as possible. It could be the difference between getting hacked and maintaining your business’ data privacy.

Now that you’ve determined the best one pager template for your marketing materials, why not download it and get creating? Don’t forget: design is never done!