With the growing interest in digital marketing and online advertising, more and more institutions are stepping up to provide market-focused education to future generations of digital marketers.
Online learning is a great option for individuals who want to further their education while also pursuing a career in marketing. Not only is it flexible enough to fit around your existing schedule, but it also offers you the opportunity to study from the comfort of your home.
If you’re interested in pursuing a career in digital marketing, it’s worth exploring the many different programs and courses available online. There are several reputable institutions that can provide you with the education and training you need to become a marketing professional.
To help you make the right choice and decide which of these online degrees is the best fit for you, we’ve put together a comparison of the top online marketing degrees so you can choose the one that suits you best.
University of Wolverhampton Online Degrees
This prestigious university was one of the first to offer online degrees back in the day, and their dedication to educating future generations of marketers is apparent. The institution provides excellent course material, and its marketing courses are taught by top-notch professionals in the field. The degree also provides you with the opportunity to study abroad if you choose, which many students have done. Notable alumni of the program include Martin Lindstrom, senior manager and chief marketing officer at TripAdvisor, and Mark Winch, CEO of Omnicom Media Group UK. This degree is definitely a step up from most other options, as you’ll learn more in-depth theories and concepts that will prepare you for a career in marketing. If you apply yourself, you’ll be able to complete the program in about three years, and will have access to a highly-skilled and experienced faculty and staff while you’re at it.
Humboldt University Berlin Online Degrees
Humboldt is another brand new university that opened its doors in 2016 and now provides students with an online marketing degree. As the name implies, the university is based in Berlin (in Germany), and offers a unique opportunity for future marketers to live and study in one of the most exciting cities in the world. One of the draws of this option is that you’ll be learning from some of the best teachers in digital marketing in the world, who are all available to help you achieve your goals. This is in addition to the fact that you’ll be part of a vibrant social community, making connections that will help you in your job search and further your education (if you so desire).
The degree is accredited by the International Association of Advertising Agencies (4A’s), and students will gain valuable industry contacts through the course’s extra-curricular activities, including a 40-hour work week that is part of the program. Furthermore, the minimum requirements for admission are relatively low, which makes this a great option for those looking to further their education but don’t have the necessary cash flow to cover tuition fees.
New York University’s Tisch School of the Arts
Tisch School of the Arts is one of the most respected schools in the world when it comes to educating future professionals. Not only does it offer an extensive online degree program in digital marketing, but it also has a campus in New York City, which makes it easily accessible to anyone who might want to study there. While the program doesn’t require that you study at the school (which is one of the perks of studying online), it does encourage you to do so, as attending events, taking part in class discussions, and getting a feel for the city are all part of the learning experience. The degree also offers you the chance to specialize in a specific area of study, which you can choose from several options, including marketing analytics, social media, and marketing communications. All of the required course material is available online, so you can study anywhere and at any time, making it perfect for those who want to advance their career while also spending more time with their family or friends.
University of California, Los Angeles (UCLA) Anderson College of Business
As the oldest and one of the most-respected university systems in the United States, the University of California offers a complete college experience to its diverse student body. One of the best things about this option is that you’re not going to be penalized for being unable to pay for your education, as most of the schools are either public or nonprofit institutions. This also makes it possible for future marketers to study at a top-notch university and be completely debt-free, which is great for those looking to establish a good credit rating.
One of the most popular programs at the Anderson School of Business is their Master of Science in Business Analytics, which is an accredited degree and open to all students. It covers all aspects of business analytics, including theory, programming, and practice. Students can choose to specialize in marketing analytics, operations research, or economic consulting and analysis, all of which can help them determine the best strategies for their organizations. The program also provides you with the opportunity to gain valuable real-world experience by collaborating with professionals in the field, and visiting various business campuses throughout the U.S. to get a sense of what corporate America is like.
Cornell University’s School of Hotel Administration (SOHA)
This New York-based hotel school, part of the prestigious Cornell University, offers a five-year program that is both accredited and recognized by the American Hotel & Lodging Association. The program’s core courses are offered online, which makes it possible to study from anywhere, at any time, and completely flexible with respect to your existing schedule. The degree not only provides you with the education and training you need to succeed in the field, but it also allows you to develop valuable skills that will be in demand in the near future.
SOHA’s Master of Science in Hotel Administration requires that you complete 40 hours of community service a week, along with a thesis or dissertation, two semesters each year (October-May), and six hours of class per week. Some of the areas of study on the program include revenue management, marketing, human resources, and financial analysis. Alumni of the program have included Jennifer Lebowski, who worked her way up from the position of housekeeper to become the assistant director of the White House Office of Policy Development. Her career path is quite the #winning one.
Drake University is the result of a 2013 merger between two prominent Midwest universities, Drake University and the University of Nebraska. The new institution offers students a top-notch education that is both rigorous and practical, preparing them for a successful career in marketing and digital marketing. This is a great option for individuals who want to study in a city, while also having access to some of the best teachers and course material available.
The University of Nebraska’s College of Business offers a four-year Bachelors of Business Administration that is designed to prepare students for a career in marketing. This program is accredited by the Association to Advance Collegiate Schools of Business (AACSB). The curriculum covers a variety of important topics, including marketing analytics, research methodology, marketing communication, and digital marketing. Many students who complete this program go on to secure jobs in a variety of fields, including marketing and advertising, sales, and business administration.
Additionally, both of these university options provide you with the opportunity to specialize in a particular area of study, which you can use to further distinguish yourself in the job search. Those interested in digital marketing can gain valuable experience by becoming a part of the Master of Science in Digital Marketing program at the University of Wolverhampton. This is an excellent option for students who want to further their education while also utilizing the latest technologies to build a marketing strategy in a constantly-evolving field.
Before you decide which online degree is right for you, there are several other factors to consider. You should research the different accredited educational institutions that offer online degrees in marketing. You should also look into each school’s admission requirements and determine whether or not you meet them. Once you’ve made the right choice and decided which program to apply for, you can begin your career search, with the goal of finding a suitable job that offers you the opportunity to use your newly-acquired skills right away.