The world is changing, and so is the world of higher education. More and more students are studying online, which presents unique challenges for traditional educational institutions. The need for flexibility and convenience has propelled an entire industry of online degree programs – and now would-be marketers can acquire a specialized marketing degree completely online.
What is a Master of Marketing (M.Marketing) degree, and how does it differ from a marketing degree that is earned through a traditional classroom setting? The M.Marketing degree is a relatively new degree that has recently become available online. It is also a specialization within the broader field of marketing, which is a diverse group of academic and professional studies that influence a brand’s success in the marketplace.
Traditional marketing degrees focus on the theoretical aspects of marketing, while the M.Marketing degree develops practical skills that digital marketers must have in today’s ever-evolving marketplace. For example, you will study digital marketing analytics, which enables you to track the results of your marketing efforts and make informed decisions about your marketing strategy. You will also study marketing communications, which teaches you to create marketing material, whether that is a social media campaign, print ad, or radio spot. Your studies will also incorporate a significant amount of analytical and quantitative reasoning. This requires you to think critically and solve problems independently.
A Master of Marketing degree can be a valuable asset for any business professional, especially in a world where brand loyalty is no longer an effective strategy for success. The M.Marketing degree is designed to provide you with the in-demand knowledge and practical skills required by top employers. You can further distinguish yourself from other online applicants by demonstrating your academic and professional excellence online.
Why Study a Master of Marketing Degree?
The world of marketing is always evolving, and traditional ways of measuring sales effectiveness and ROI are no longer sufficient in this day and age. That’s why you should study a Master of Marketing degree—because the traditional ways of measuring success no longer apply. Let’s take a look at some of the advantages of studying a Master of Marketing (M.Marketing) degree.
One of the best things about a full-time Master of Marketing degree is that you don’t have to be in a physical classroom unless you want to be. You can complete your studies at your own pace, and when you do attend class, you will do so in an online setting, which is always a bonus for those who live in remote locations or have family responsibilities that get in the way of a full-time job.
It’s a common myth that you need to be in a physical location to study. The flexibility that comes with an online degree is beneficial for those who want to make the most of their time and live their life outside of the classroom. They are also able to take their studies with them, whether it’s done in a coffee shop or on the couch. If you’re applying for a job that requires you to sit in a classroom for long hours each week, it’s a positive that you can do so someplace else.
Another important aspect of your studies is that they will not only teach you the theoretical knowledge that is required of a marketing professional, they will also develop your practical skills. You will start by taking responsibility for your own learning, noting the different tasks that you need to carry out to demonstrate your knowledge. You will learn to reflect on your own performance, identify areas for improvement, and most importantly, you will learn to track your success and analyze the results of your efforts. In doing so you will learn key performance indicators (KPIs) that you can use to measure your practical skills and be more confident in your job searching.
A Master of Marketing degree will develop your ability to think critically, solve problems, and analyze situations. In addition, you will learn to track and measure your results, which will make you a better marketer. You will learn how to adapt your knowledge to new situations, how to recognize opportunities, and how to deal with problems. These are all essential practical skills that you will use every day in your job search and as a member of a marketing team.
Create A Comprehensive Strategy
If you’re reading this, then you’re interested in a career in marketing. Now is the perfect time to start creating a strategy, and a Master of Marketing degree will assist you in doing so. Your studies will give you the foundation of a marketing plan, and you will learn how to develop measurable marketing goals and objectives. You will learn about marketing theory and practice, the role of the strategist, and the difference between marketing strategy and marketing plan—the first of which is much more general while the latter is more specific and has a defined scope.
The M.Marketing degree will enable you to develop a more comprehensive and sophisticated strategy for your marketing efforts. To get the most out of your studies, you should not only attend class but also utilize online resources and tools that can help you make the most of your time. For example, take advantage of the virtual library that can access online journals, databases, and the like—all of which are free. In addition, you can use specialized software that can make developing an advertising campaign a lot easier. The list of available software and tools can be extensive, so make sure that you look into all of the different options that are out there.
What will my Master of Marketing degree entail?
The M.Marketing degree is a relatively new degree, and as a result, there isn’t a lot of information about it online. What we do know is that it is similar to a Master of Science degree in business administration with a concentration in marketing. This means that it will involve a lot of learning, but you will also be presented with a variety of business problems that you will have to solve. You will have to work closely with your professors and faculty mentoring team to develop a personalized study plan that will be most beneficial to your professional development.
Even though it’s a totally online degree, you will have to complete a significant amount of work (at least 30 hours per week) outside of class. This could include things such as:
- Marketing research
- Analysis of marketing data (e.g., surveys, sales receipts, and emails)
- Creating marketing campaigns (e.g., social media stunts, emails, and website promotions)
- Managing online communities (e.g., Quora, Facebook, and YouTube)
- Creating and analyzing buyer persona and buyer analysis
- Developing marketing strategies and tactics
- Planning for the future of marketing
As you can see, a Master of Marketing degree is no simple feat. But, if you are looking for a challenging and exciting career that is at the cutting edge of marketing, then this is the degree for you.