There are a variety of career paths a person can pursue once they complete the marketing manager program. A person can work in a marketing office, consult for a company, or become an in-house marketer. The key is to continue developing the skills needed to succeed in this field.
Why Marketing Managers?
Over the years, marketing managers have evolved from being a support function to having a more strategic role in their companies. In today’s world, marketing managers often oversee the creation of marketing campaigns, analyze sales performance and generate new business leads. They work closely with sales and product managers to ensure the delivery of high-quality products and services to meet customers’ demands and industry standards.
In a 2012 survey, 74% of marketing managers reported that their jobs will become more strategic in the next few years. Additionally, 76% of marketing managers said their jobs will become more involved in organizational performance. In other words, marketing managers have to now manage the performance of the organizations they work for.
If you’re looking to start a business or want to develop your current career, you might consider the marketing manager program because of its highly demanding and strategic nature. By understanding what a marketing manager does, you can ensure you make the right decision for your future career. Additionally, by gaining experience in this field, you can gain the confidence to pursue your goals, no matter what business you decide to start.
What Will You Learn in the Program?
Once you complete the marketing manager program, you will have the opportunity to take a certification exam from the American Association of Advertising Agencies (4A’s) designed to assess your knowledge of marketing management. The exam consists of 130 multiple choice questions covering 30 topic areas. Even if you end up not pursuing a career in marketing, you will still be able to take the exam and prove your knowledge to potential employers.
Upon completion of the 4A’s certification exam, you will receive a marketing certification that can be listed on your resume. The exam itself is worth about $400, and you have to pass it to earn the certification. In general, if you’re looking to start a business, it’s a good idea to look for a certificate that will be worth something to you on the job market. In addition to the 4A’s certification, you will complete a 360-degree learning experience that consists of both online and offline components. This learning experience will qualify you to take the Certified Marketing Manager (CMM) examination from the International Advertising Federation (4A’s) when you graduate.
Who Is the Target Audience?
If you’re looking to start a business, you might consider the marketing manager program because of its highly demanding and strategic nature. The program is aimed at students who aspire to work in marketing and are interested in a career in marketing management. This is a large audience if you consider that over 700,000 students graduate from marketing-related programs each year.
On the other hand, if you’re entering the field as a graduate, you’ll be entering a highly competitive job market. In order to land an entry-level marketing position, you might have to take a job you’re not necessarily interested in just to make ends meet. In this case, a better idea might be to consider a specialization in marketing research, which will allow you to enter the field with a broad understanding of the industry while allowing you to choose the path that you deem most suitable for you.
If you’re looking to start a business, you’ll have to decide whether to go the traditional route and find a job with an established company or to go the independent route and establish yourself as a thought-leader in your industry. If you decide to go the independent route, you might want to consider the marketing manager program because it will qualify you for multiple job opportunities once you graduate. Additionally, your knowledge and understanding of the industry will allow you to thrive as an independent contractor, providing you with a steady stream of income while you establish yourself as an expert in your industry.
Ultimately, if you meet the criteria for this certification, you’ll be able to claim that you have specialized knowledge in marketing management and can add that credential to your resume. This could open up doors for you that you might not have even considered before.