In our opinion, a PhD in marketing is a worthwhile investment for anyone who wants to make the most of their studies and work in the field. Being able to gain such a prestigious qualification not only opens up a world of opportunities for you, but it also allows you to work in an incredibly competitive market. There are plenty of accredited universities around the world that offer a PhD in marketing, and with so much competition for limited graduate school spots, it’s essential that you make the most of your opportunities while you can.

The Merits of a PhD in Marketing

If you’re reading this, it’s probably because you’re interested in undertaking a PhD in marketing. We’re sure that you’ll agree that a marketing PhD is an invaluable qualification to have, particularly if you want to secure a job in an increasingly competitive industry. Having a PhD will certainly give you an edge over applicants with only an undergraduate degree. As we’ve already mentioned, there’s plenty of competition for limited graduate school spots, and it wouldn’t be a surprise if your university doesn’t offer a PhD in marketing. However, with a little bit of research and detective work, you’ll be able to find the answers you’re looking for. Here are some of the most significant merits of a PhD in marketing:

Gets You Noticed

A standout feature of a PhD is that it gets you noticed. It’s always great when an employer sees your degree and understands what you’re capable of. Imagine how surprised and pleased they’ll be when they discover that you have a PhD. They’ll probably be impressed that you went the extra mile to get the degree, and they’ll value your initiative accordingly. In other words, they’ll appreciate the fact that you took the time to achieve something prestigious.

Paving The Way For Your Career

Another great characteristic of a PhD is that it sets you apart from others. The more a PhD stands for, the more value it has. In other words, just because someone else has a PhD doesn’t mean that they’re intellectually inferior to you. If anything, it’ll probably be the opposite. Having a PhD will give you an edge because, as a mark of distinction, it’ll allow you to articulate your thoughts and ideas more clearly than others. It is, therefore, a great opportunity to showcase your talent and make a case for your self-worth.

Allows You To Employ Certain Skills

A PhD in marketing will enable you to employ a number of skills that you might not have learned in your undergraduate studies. For example, you’ll be able to apply techniques and concepts from various disciplines, including economics, psychology, and business. This creates a greater opportunity for you to be successful in your job search. A PhD will make you stand out from the crowd, and when you’re applying for jobs, your potential employers will see your academic achievements and be able to tell that you’re a well-rounded individual who can contribute to their team.

Gives You Greater Confidence

Another significant advantage of a PhD is that it gives you greater confidence. Even if you’ve studied various aspects of marketing in your undergrad degree, you’ll be able to apply this knowledge in a way that is beneficial to you and your business. For example, if you’re looking to improve your social media marketing, you’ll be able to do this with the confidence that comes from having a proven academic qualification behind you. In effect, your PhD will serve as a license to practice. Of course, this doesn’t mean that every PhD will give you this confidence, but it certainly helps to have it.

A Chance To Build A Reputation

A PhD in marketing can also be a chance to build a reputation. Even if you don’t have a track record in academia, you’ll still be able to prove to potential employers that you’re capable of doing the job. The more relevant experience that you can bring to the table, the greater your chance of securing a job in this increasingly competitive market. In effect, having a PhD can help you to stand out from the crowd, and when you’re applying for a job, your achievements will surely be seen as a positive reflection on you.

More Data To Work With

A PhD in marketing will also give you access to more data. If you’re looking to conduct research, you’ll have access to bigger and better datasets than you would if you only had an undergraduate degree. This will undoubtedly help you to come up with more effective strategies and be able to prove to your employer that you’re indeed more capable than they thought. In line with this, having a PhD will also enable you to access more advanced analytical tools, enabling you to crunch the numbers and prove your hypotheses. In other words, the more data you have, the more you’ll be able to prove.

A Chance To Make A Difference

A PhD in marketing can also be a chance to make a difference. Your studies will give you an opportunity to work towards a greater good, towards educating others and making a difference in this world. If you want to leave a lasting impression on those who you come into contact with, a PhD is certainly the way to do it. It’s always great when those in power, whether governmental or corporate, see the value of what you’re doing and support your endeavors. In fact, if you want to change the world for the better, a PhD in marketing can be an ideal way to make a difference.

The Drawbacks Of A PhD In Marketing

Despite all of these significant advantages that a PhD in marketing has to offer, there are also a number of drawbacks to it. While a PhD will undoubtedly set you apart from others, it won’t necessarily make you stand out above your competition. Even in a very competitive market, having a PhD won’t necessarily get you hired over the candidates with only an undergraduate degree. One of the biggest drawbacks to a PhD is that it takes a long time to complete. With so much competition for such a limited number of graduate school spots, it’s important that you don’t waste any time. In order to get your degree and start teaching, you’ll have to start submitting your applications early in your third year, and you’ll likely have to continue submitting them every year after that. Even when you do manage to get a spot in a PhD program, it won’t necessarily be a direct route to getting a job. Your supervisor may well have a say in selecting your research topic, and once you’ve completed your studies, your chances of finding a job are likely to shrink. Having a PhD is certainly an advantage, but it’s certainly not a get-out-of-jail-free card when it comes to finding a job in today’s market.

What Should You Be Looking For In A Potential PhD Supervisor?

Even though a PhD will undoubtedly set you apart from others, it doesn’t mean that you’ll be able to find your perfect match right away. In fact, it can take a while to find the right person for the job. When you do finally meet your match, you’ll be able to work together to complete this project, which will no doubt be a valuable learning experience for both of you.

As we’ve already mentioned, there’s plenty of competition for limited graduate school spots, and with so many PhD programs around the world, it’s likely that you’ll have to do a bit of research to find the answers you’re looking for. In order to find the best possible PhD, you may have to get creative and make some important decisions about your personal and professional lives. Just remember to be smart about how you proceed, and that a PhD is an invaluable qualification that you shouldn’t devalue just because there’s so much competition for limited spots.