The Marketing Management degree is designed to provide practitioners and students with the knowledge and skills required to manage marketing activities in a business setting. This 14-week online course provides an introduction to marketing management including marketing research, strategy, and implementation. It equips you to develop marketing plans and to analyse the performance of existing strategies.

Career Prospects

The demand for marketing managers with expertise in digital marketing, social media, and mobile marketing is predicted to increase by 20 per cent over the next six years, according to HubSpot.

A marketing manager’s tasks will include managing the activities of marketing, sales, and customer service departments; developing strategies for growing a business; creating marketing plans and presentations; and analysing marketing performance using various tools.

As a marketing manager, you will exercise a degree of creative freedom to implement strategies to drive business growth, and you will work closely with executives and brand managers to ensure that the overall marketing strategy is aligned with corporate objectives and growth plans.

Key Learning Areas

This diploma course covers a broad range of topics including marketing ethics, measurement, strategy, and more. It equips you with the tools to develop market research, create advertising and marketing campaigns, analyse marketing results, and identify opportunities for future campaigns. This is an ideal course if you are new to the field and want to gain the knowledge required to begin your career successfully.

What’s more, the majority of the learning will take place online, which means you can complete the course in your own time and at your own pace.

Since there are no pre-requisites for this course, you may begin enrolment immediately. Enrolment is also open to individuals who have already completed a university degree in a related field, and who are looking to develop practical skills in a corporate setting.

For more information, please contact the USF St. Pete College of Business at (Tampa) 1-866-540-0716, or visit their website at https://bus-maj.usfsp.edu/.