When you’re developing a marketing strategy, one of the most vital components to consider is digital marketing. After all, this is where the majority of today’s consumers are spending their time. In fact, according to HubSpot Blog stats, 65% of their traffic comes from digital sources.
When it comes to beauty products, many people think about what’s available in stores — but that’s not the only way to promote your product. In today’s world, a brand can thrive without having a physical location. They can use various online platforms to engage with customers, and there are a lot of successful beauty brands that operate solely in digital spaces.
To help you identify which ones are worth checking out, we made a list of the top fourteen (14) marketing makeup brands you didn’t know were online.
1. Avon
In a nutshell, Avon is a classic brand that’s been around since early 20th century. Their goal is to provide women with a variety of beauty and skincare products at affordable prices. These products are mostly sold through independent retailers and beauty bloggers. One of the main reasons why Avon remains a popular choice is because of their versatile products — you’ll find lipsticks, glosses, and an array of concealers and moisturizers. Additionally, since most of their products are a bit more pricey, customers can feel as if they’re getting a lot for their money.
2. Bath and Body Works
If you’re looking for affordable yet high-quality makeup products, Bath and Body Works is the brand you need to check out. These products are available in a variety of shades and are guaranteed to give your skin a natural glow that makes you look like you’ve just stepped out of the shower. The best part is that you don’t need to spend a fortune — a starter kit costs only $12.99 and contains everything you need to glow.
3. Benefit Cosmetics
It’s no secret that makeup can be quite pricey, and a lot of times, the sheer number of products that you need to achieve that perfect look can add up. Benefit Cosmetics wants to change that and provide customers with high-quality products at an affordable price. With a variety of products designed to enhance your natural glow — such as their Photorejuvenative Serum — we’re sure that you’ll agree that Benefit is onto something.
4. Butter London
Another great brand for affordable yet high-quality makeup products is Butter London. These products are all vegan and mostly organic, so you know exactly what you’re getting into. The best part is that many of their products are marked down for the holiday season, so now is the perfect time to take advantage of their awesome deals! One of their popular products is their Wildflower Bronze powder, which contains organic, edible flowers that you can use to tint your lips. Thanks to their high-quality ingredients and affordable prices, we can see why so many people love using their products.
5. Elle MacLeman Beauty
Another great option for sustainable and organic beauty products is Elle MacLeman Beauty. This Australian brand is well-known for creating naturally beautiful and effective makeup products. You won’t find any toxins in their products, as they’re all natural and vegan. What’s more is that you’ll find many different products, including lipsticks, blush, and eye shadows in both matte and shimmer finishes. These are all great for those who want to achieve that natural glow look without using too many products!
6. Eve Lom
Eve Lom is a brand that provides high-quality and affordable makeup products that are both vegan and cruelty-free. They also sell mineral makeups at affordable prices, so even those on a tight budget can achieve that natural and glowing skin they’re looking for. What’s great is that many of their products come with a complimentary sample, which means you won’t have to buy anything to try their products. Another great thing is they offer a full refund if you meet the right conditions. In addition to all of this, their website is extremely user-friendly and easy to navigate, which means even non-tech-savvy individuals can easily find what they’re looking for. So if you want an affordable solution that won’t break the bank, check out Eve Lom.
7. Fenty Beauty
Bringing up the number seven (7) spot is Fenty Beauty. Like the other brands on this list, Fenty Beauty provides high-quality and affordable makeup products. What’s unique about them is that they’re available in a wide array of shades, unlike many other makeup brands, which usually have a limited number of options. What’s more is that many of their products are designed to be used by both men and women, which means they’re suitable for both gender groups. The most popular products in their line are their liquid lipsticks, which are designed to be highly pigmented and last for a long period of time.
8. Garnier Beauty
Garnier Beauty is another brand that provides high-quality and affordable makeup products. Like the others before it, Garnier Beauty wants to change the way people perceive and experience beauty by using natural and organic products.
9. Glamglow
Glamglow is a brand that’s grown rapidly in the last few years. What sets them apart from other makeup brands is that they use a wide variety of textures to enhance the experience of their customers. They believe that using more than one texture can help customers discover new things about themselves that they might not have known existed. When it comes to their lipsticks, they utilize cream — a thick and rich form of lipids — combined with fruit-flavored waxes to provide a velvety texture that’s reminiscent of freshly whipped cream. What’s more is that their products are designed to provide long-lasting protection and nourishment for your lips, which means they won’t melt off in the heat of the day. We love the unique approach that Glamglow takes to enhancing the lip experience.
10. Glow Recipes
If you’re looking to try out a new makeup product but don’t want to spend a fortune, your best option is to try out a sample kit. Luckily, there are many reputable companies that sell sample kits for beauty products, and one of the best known and most popular brands is Glow Recipes.
Glow Recipes provides hundreds of product recipes that you can use to make your own at-home spa treatments. One of their most popular products is their Sugar Scrub, which is a great option for those prone to breaking out. The best part is that they regularly offer 40% off selected items, so sample kits aren’t your only option for low-cost makeup products.
11. ItCosmetic
We’re nearing the end of the top fourteen (14) marketing makeup brands you didn’t know were online, but there’s one more brand we want to introduce you to. ItCosmetic is a company that provides customers with high-quality and affordable makeup products. What sets them apart from the rest is that they strive to provide customers with the best possible customer experience. To that end, they ensure that every product they ship is packed well and shipped in an expedited manner.
It’s no secret that today’s consumers are very tech-savvy, and many of them prefer to do their research online rather than in-store. This trend gives ItCosmetic a great advantage, as they have an online presence and social media platforms, such as Twitter and Facebook, where they can provide customers with information about their products and how to use them.
12. Joe’s Tea
The last brand on our list but certainly not the least is Joe’s Tea. Similar to the other makeup brands on this list, Joe’s Tea provides customers with high-quality products at an affordable price. What sets them apart is that they sell only pure, organic, and biodynamic products, which means you’re getting what you want and nothing more.
Unfortunately, like many other brands on this list, Joe’s Tea is not available for consumer purchase. However, you can find their teas at some retail stores or health food stores, such as Whole Foods Market. What’s great is that since they’re not marketing their products directly to the public, they can enjoy a higher level of control over the quality of their produce.
This brings us to the end of our top fourteen (14) marketing makeup brands you didn’t know were online. We recommend checking out the above brands if you’re looking for affordable and quality products that aren’t available locally. Remember, sometimes the simplest solutions are the best solutions, and in the case of your beauty products, that simply means using the products you already have on hand.