There is a lot of competition when it comes to attracting customers to your business. From online marketplaces where shoppers can find the products they want at the touch of a button, to big-name retailers using online marketplaces to sell their goods, the competition is fierce. If you want to succeed in today’s world, you have to be online. Unfortunately, running an online business comes with its complexities. Building a website can be difficult, maintaining a blog can be challenging, and dealing with customer service issues can be extremely time consuming. Thankfully, there are several strategies you can implement to make your business more accessible to potential customers who might not have known about you before.
1. Build a presence on social media.
The first step in any form of digital marketing is to have a social media presence. With many platforms like Twitter, Facebook, and Instagram, having a presence there is a sure way to get the word out about your business. You can put out the occasional tweet or post on your business’ Facebook page, but finding the right people who would be interested in your products and sharing their content with their followers can be a lot more effective. If you are just getting started, it might be a good idea to set up a small business website that contains all the key information about your company — including products, pricing, contact details, and social media handles. You can use free tools like Google Analytics to track the performance of your website and see exactly how many people are coming to it and how they’re using it. This will help you identify the most popular pieces of content and determine what’s working and what needs to be changed.
2. Use SEO to find your customers.
Search engine optimization (SEO) is the process of tweaking your website’s content and architecture to make it easier for search engines like Google to find and rank your site highly in search results. The more your site ranks for relevant keywords, the more visible it will be to potential customers who are using search engines to find what they want. A well-optimized website will display at the top of search results for any kind of generic search terms. There are several free tools like Google Analytics that can be used to find the right keywords and optimize your content. Many companies, such as Google, manufacture and sell tools designed to make the process of finding, analyzing, and targeting the right keywords simpler. Doing this well takes a lot of practice and experience, so it’s important to seek help from someone who is professional at managing SEO for businesses.
3. Create a memorable brand experience.
The most valuable thing you can do for your business is to create a memorable brand experience for your customers. This means setting the right kind of atmosphere in your shop through the design of your website and social media platforms. Make sure that everything is cohesive and matches the image your customers have in their heads when they think of your brand. You can use online marketplaces like Shopify to create a store that is both functional and attractive. They have a variety of templates that you can choose from and the platform’s design team will help you find the one that best represents your business. If you are just getting started, it might be a good idea to try and establish your credibility with your first few customers by offering a superior customer experience. Give them value and they will be more likely to recommend your product or service to their friends.
4. Use videos to establish your authority.
Adding videos to your website and social media is a great way to establish your authority and put yourself out there as an expert in your industry. Vlogs and video blogs are a great way to gain credibility and show customers that you are a person they can trust. Many big-name companies and websites, such as Microsoft, publish blogs and videos that provide helpful tips and guides to enhance their user’s experience. If your industry is technical, adding helpful how-to videos can assist potential customers in understanding the complexities of using your products or services. This can lead to more sales.
5. Build a strong following.
Viral content attracts audiences and encourages them to engage with your brand. When someone recommends your product or service to their followers, this is often referred to as “viral marketing.” When someone shares an amazing story about your product or service, their followers will be more inclined to believe in your product or service too. To attract potential customers who might not have heard of you, create content that is shareable and relevant. For example, if you are a financial advisor, make sure you have content that provides tips on how to manage your money and stay motivated to save, or if you are a dentist, make sure you have content that provides helpful tips on how to take care of your patients’ teeth.
6. Use affiliate marketing to earn revenue.
In affiliate marketing, businesses earn revenue when individuals click a special link or button and make a purchase. At the end of the day, you just have to set up a special link or button on your website, social media accounts, and emails that will lead to a transaction. If someone clicks the link or button and makes a purchase, you will earn a commission. There are several platforms like ClickBank that make it easy to become an affiliate marketer. If you are just getting started, you can use tools like Google Adsense or Bing Ads to easily get up and running. You just have to remember to keep your customers engaged by creating content that they will find helpful and informational.
7. Test different combinations of articles and social media to find the best results.
Vary the form and format of your content to see what works best for you. Do a Google search on any topic and you will see an array of results. Take into consideration what worked best for your top competitors and see if there is any pattern that you can follow. You can use free tools like Google Analytics to track the performance of different content types and spot which ones are bringing in the most visitors. Once you have determined this, you can apply the same principle and create content that will do better than before. The important thing is to have content that will keep your audience engaged and provide them with value. Once you figure out what works best for you, do not be afraid to try new things and grow with the times.
8. Measure the effectiveness of your social media outlets.
The most important thing you can do for your business on social media is to measure the effectiveness of your different platforms. You can use tools like Google Analytics to track the performance of your website and see exactly how many people are coming to it and how they’re using it. You can also use the tool to track the performance of your different social media accounts, such as your company’s Twitter, Facebook, and Instagram pages. It is important to keep in mind that not all users are created equal. Those who use social media to explore content, look for deals, and keep up with trending topics are generally referred to as “digital nomads” or “influencers” and can be extremely valuable to a business. If you are just getting started, it might be a good idea to track the performance of your Twitter account to see how people are responding to your every tweet. This will help you figure out what content works best for your target audience.
9. Use online marketplaces to find your customers.
The most important thing you can do for your business is to find your customers. There are several platforms designed for businesses like yours that want to make finding and connecting with potential customers easier. Online marketplaces like Shopify, WooCommerce, and Amazon have built their businesses around providing a platform for small businesses like yours to sell their products. These platforms provide you with a store front that you can use to display all your products and let individuals know where they can buy them. If you decide to go this route, make sure you pick a store that has a lot of positive feedback and offers a good variety of products.
10. Consider offline marketing and event planning.
Above all else, one of the most effective ways to get the word out about your business is to consider offline marketing and event planning. You can use flyers, posters, and business cards to spread the word about your company. In addition, you can take advantage of traditional marketing events, such as trade shows and open houses, to meet face-to-face with potential customers and establish relationships. Trade shows allow you to show off your products and meet with potential customers in person. Instead of getting a salesperson to make the sale, you can walk away with a business card in hand or a shipping label for a free trial product.