The legal industry is changing, and so is marketing. More and more lawyers are turning to online marketing and using social media to grow their businesses. But does marketing in jurisdictions outside the US require a different approach? Let’s take a quick look at the case for and against marketing juridico online.
There are three main reasons why marketing juridico online can be a positive development for your law firm.
- It allows you to communicate with potential clients in an international marketplace
- It has the potential to expose your law firm to new markets and industries
- Digital marketing tools make it much easier to target and reach legal professionals across the globe
There are three major reasons why marketing juridico online can be a negative development for your law firm.
- It requires a different approach, since your target audience is not based in your domestic market
- You must comply with international standards of conduct when marketing in other countries
- You must ensure that your marketing communications comply with anti-spam laws and meet the standards of other countries
Before you commit to creating a digital marketing strategy for your juridico (Latin for “legal”) practice, you need to consider a number of factors.
- How big is your law firm?
- What is your marketing budget?
- What is your target audience?
- What are you doing to gain market share?
- What platforms do your target audience use?
- Do you have a digital marketing team?
- What resources do you need to succeed?
To answer these questions, you must first establish what your law firm’s goal is for marketing juridico online. Just because your firm handles a lot of legal work does not mean you have to limit yourself to legal marketing. You can utilize the services of an outside marketing agency to develop a comprehensive strategy.
What are the key takeaways for marketers in the legal industry?
- Develop a comprehensive strategy. It’s not enough to simply decide to market online.
- Consider the tools at your disposal. Paid ads and content mill creation are both worth exploring, but remember that just because something is free does not mean it’s an easy option.
- Establish your credibility. When you are creating content or engaging with potential clients online, you are representing your law firm. Ensure that your online profiles and published materials are consistent with your professional reputation.
- Be consistent. Always post meaningful and relevant content to your social media channels. Consumers expect frequent and consistent updates from brands.
- Curate authentic and valuable content. Create content that is both informative and helps drive engagement.