5 Ways to Market in a Changing Real Estate Market

Every real estate market is different. Which is why we created this blog post – to help you find the best ways to market your property in light of the current COVID-19 pandemic.

Let’s dive in.

1. Virtual Tours

Webinars and virtual events have become the norm in today’s world of business and personal life. And what a wonderful time to have a virtual tour! During the COVID-19 pandemic, real estate agents can easily set up a virtual tour of a property and show potential buyers the inside and out without needing to meet in person. All they need is a webcam and a high-speed Internet connection. The downsides are obvious — there’s no physical presence, and the video quality can be less than ideal.

Setting up a virtual walkthrough is a great way to provide prospective buyers with a live demo of your property. It might not be for everyone, as there is still that element of chance when it comes to online interactions and distance learning, but for those who want to see a property without traveling there physically, virtual tours are a great alternative. And the best part is you can re-visit your virtual tour anytime you want, without having to set up another appointment.

2. Social Media

With the rise of TikTok and other social media platforms, real estate agents now have a whole new world of potential clients to attract. In today’s digital world, everyone is a potential client — and a marketer’s dream. On social media, you can become knowledgeable about all things real estate without having to pay for expensive seminar courses or hire expensive market researchers.

If you’re not yet using social media to market your property, now is a great time to start. Why? The answer is pretty simple: people are usually searching for information about real estate online, and if you’re not yet present there, you’re going to miss out on a lot of potential buyers.

3. Blogging / Content Creation

Blogs are a great way to provide quality content for prospective buyers to read whilst they’re researching properties — and put yourself in the frame too. Whether you sell luxury homes or budget-friendly family homes, if you can get a few thousand words written about your area, real estate agents and consumers both love content like this. So do your research, get a handle on the “keywords” that people are using to find property-related content online, and start creating content now!

Your blog posts can cover everything from local amenities to tips on managing life as a landlord. Just make sure that you always add value to your blog posts with relevant and useful information. Potential buyers will appreciate your insight and hopefully become converts to your side of the fence.

If you’re a newcomer to the world of blogging or content creation, take some time to read others’ blogs — or create your own blog if you’re feeling creative — and take inspiration from the masters. Just remember to add value and be consistent with your efforts – and before you know it, you’ll be making more money than you ever dreamed of selling real estate.

4. Online Marketplaces

Online marketplaces can be a great way to attract and engage with new customers. Whether you run a real estate agency or you’re an individual landlord, listing your property on these marketplaces gives you the opportunity to reach a wider audience and make more sales.

By being present on these marketplaces, you’re able to engage with prospective buyers via email, phone call, or even text message. And perhaps more importantly, you’re also able to see what kinds of questions they’re asking about — and what needs they’re trying to address — while also presenting them with options that correspond to those needs.

Launching an online marketplace is a bit of a hassle, and takes a good deal of effort to get right. However, the effort will be worth it if you can land yourself a steady flow of quality leads that you can turn into sales.

5. Landing Pages & Funnels

Landing pages and funnels have changed the game for web marketers and digital entrepreneurs everywhere. With a landing page, you can simply and easily set up a website that collects contact details and then connects the user with a salesperson or digital expert for a more in-depth relationship. A/B testing and conversion optimization are essential in order to achieve maximum results from your landing pages and funnels.

Many real estate salespeople are adopting a lead generation approach — where they focus on building a steady stream of leads that they can turn into repeat customers — and that’s made a huge difference in their business.

Now is a great time to get started with landing pages and funnels, as you can simply purchase quality leads that you can then target with personalized campaigns. Make sure to get the best prices possible for these leads, as you’ll be able to generate more sales with a well-optimized list of customers than you could ever dream of having.

Ultimately, real estate is all about relationships. You’re going to have to build relationships with your clients, and using these tips, you’ll be able to effectively market your property during this time of unprecedented change. Not convinced? Think about all the times that you’ve found a nice place to eat or a movie to watch, and couldnt wait to tell your friends about it. Now imagine finding out that there’s a house you could’ve potentially bought that matches all of your dreams, and you tell no one because you’re worried about being seen as a ‘snob’. That’s what happens when you hide your good news — you lose out on opportunities to build relationships.