EVE Online, the famous PC game from CCP Games, has been around for a very long time. The game was initially released all the way back in 2003, which means it’s been around for about 10 years now. If you’re reading this, there’s a pretty good chance you’ve heard of EVE Online.
Released in the midst of the biggest technological boom in human history, EVE Online stood out as the granddaddy of MMOs. It wasn’t just that the game was released at a time when games could be played online; it was that EVE Online was one of the first games to offer a truly global audience.
If you happen to be reading this, then it’s probably no surprise that EVE Online continues to be relevant today. The game’s player base keeps growing, with 2.7 million paying subscribers as of 2019.
The Basics Of Marketing In EVE Online
If you’re reading this, then it’s pretty clear that you’re either already involved in marketing for your product or are thinking about becoming more involved in this area. With the right approach, you could be running an entire marketing campaign in no time at all.
To get started, you’ll need to do a little bit of research into how other companies are running their marketing campaigns in EVE Online. There are a few standout examples of marketing campaigns that could be your inspiration for your own efforts.
The Case for Amway
If you happen to be reading this, then you’re probably already familiar with Amway, the direct sales company that’s been around for more than 70 years now. Amway’s activity in the gaming space primarily revolves around supporting their existing products (such as shavers and hairdryers) as well as creating new product lines specifically for the entertainment industry.
The reason Amway remains relevant today is because of their approach to marketing. Amway uses traditional advertising as well as digital marketing to spread the word about their products. But it’s not just about the products; Amway also spends a lot of time understanding their customers’ needs, desires, and expectations. As a result, the company has become very data-driven; they call it “The Amway Way.”
Now, you might argue that Amway is a bit of an outlier when it comes to marketing in the video game industry. However, the company does tend to break the mold when it comes to their marketing campaigns. For instance, they don’t just sell products; they also provide ongoing support for customers through personal referrals and online resources. As a marketer or business owner looking to learn more, you could find Amway’s approach to marketing quite useful.
The Case for LIFO Advertising
Another great example of an effective marketing campaign in EVE Online is the LIFO Advertising campaign, which stands for “Last In, First Out.” What this advertising strategy entails is putting your ads at the end of an email campaign, ensuring that your ads are displayed to the user last. It’s a simple and effective way to promote your product, and it tends to work really well with email marketing. You can try this out with marketing automation platforms like HubSpot or Marketo.
LIFO Advertising is only part of the story when it comes to this particular marketing campaign. You’ll also need to understand how it fits into the corporate structure of the company behind it. LIFO Advertising is a product of Future Inc, a company that creates and manages marketing campaigns for a variety of brands and products. To learn more, you can check out Future Inc’s website.
The Case for DDP Advertising
If you’re reading this, then it’s probably no surprise that we’ve brought up Amway and LIFO Advertising. The digital direct marketing (DDM) company that we’ll discuss next is DDP Advertising, whose commercials you’re probably already familiar with. DDP Advertising currently serves more than 100 million monthly active users on their various platforms (web, mobile, and email). It’s one of the dominant players in the digital marketing world. One of the things that makes DDP Advertising so effective is their ability to tailor their campaigns to fit anyone’s needs and constraints. For instance, if you have a smaller budget, then you can have them scale back the size of their ads or eliminate them all together. More information about DDP Advertising can be found here.
From Zero To Hero In No Time
Let’s now shift our attention to you, the entrepreneur or business owner who’s reading this. Maybe you’ve got an idea for a product or service that you think could be the next big thing. Or maybe you’ve been tasked with the responsibility of promoting an existing product or concept.
No matter what stage you’re at in the process, you can be certain that there are many opportunities to be had in the world of marketing. Even if you don’t end up pursuing any of these opportunities, having a broader understanding of the field will give you the confidence to tackle new challenges.