Personal training is a form of affiliate marketing in which you provide individualized fitness programs to people following online marketing blogs, websites, or social media platforms. You then get a commission when they make a purchase from an online retailer associated with one of your affiliate links.
This kind of marketing requires a lot of upfront work and isn’t suitable for all entrepreneurs. However, if you’re looking for a passive income stream, it’s a viable option.
1. Build a community.
The first step to building a successful personal training business is connecting with other people who are also interested in working with online clients. You can join groups on social media sites like Facebook where trainers from all over the world congregate to discuss training techniques, answer questions, and stay connected with the fitness Community. Simply search for “personal training social media groups” in your favorite search engine and join the conversation!
These days, it’s easy to stay connected with people who share your same interests. If you’ve got a sizable social media following, you can use tools like Rebound to build a group of people who share your same interests. The platform can help you harness your social media following and turn it into a ready-made group of people interested in your product or service. As a business owner, community manager, or marketing director, you’ll be able to choose from a variety of group types, including:
- Digital Nomads
- Experienced Travelers
- Modern Family
- Music Makers
- Poker Players
- Product Reviewers
- Writers and Bloggers
- Yoga Teachers
- And Many More!
2. Create high-quality content.
You can also create a blog to attract potential clients to your personal training website. Each blog post will be a guide to help one of your online clients reach their fitness goal. You’ll cover a variety of topics from nutrition to workouts to mental preparation and anything in between. In addition to providing helpful information, you can use your blog to build a reputation as an authority in your industry. Instead of simply focusing on sales, you’ll be able to develop valuable and engaging content that will keep your audience coming back for more.
You’ll need to build a following for your blog before you can monetize it. To do this, you can use a tool like Google Adsense to get started with affiliate marketing. With this tool, you can create ads that will be displayed on blogs and websites across the internet. When a visitor clicks on one of these ads, they’ll be taken to your website where they can purchase what you’re promoting. You can choose from a variety of ad formats, including Google’s famous animated ads that promote brands like Uber and Airbnb. What’s fun is you can create ads that will fit perfectly on any site or blog you’re promoting!
When someone decides to follow a blog affiliated with your personal training website, they’ll receive daily or weekly email updates from the blog post to the weekly newsletter. In these emails, you’ll promote your personal training services as well as the associated products or services that you’re promoting. If someone decides to purchase a Fitbit after reading one of your blog posts, you’ll receive a portion of the sale.
3. Customize your emails.
When someone decides to become a member of your affiliate program, you’ll receive a one-time email from them. This email will provide you with valuable information about their needs and goals. You can use this email to craft a personalized message to encourage them to make a purchase and continue doing business with you.
You don’t necessarily need fancy gear to provide individualized fitness programs to your online clients. With a little creativity and some software, you can build a powerful fitness coaching business.
For example, NeurNinja is a company that helps businesses increase their engagement on social media. Their flagship product, NeurNinja Messenger, is a digital personal assistant that can help you automate your digital engagement and attract new customers to your business.
With NeurNinja, you can create automated tweets and Instagram stories from your website’s content. You can also use the platform’s built-in chatbot to interact with your followers via messenger.
As an entrepreneur, you’ll be used to creating and innovating. Why should personal training be any different? With a little bit of ingenuity and innovation, you can launch the next great workout brand or find a way to make a difference in people’s lives.