Marketing your website is a lot like dating – you need to match people with the right product/service for their needs. The most successful business owners understand that they need to work hard to ensure that their target audience is finding value in what they offer. They also recognize that in today’s world, people are more likely to find information online than through traditional methods of advertising.
This is where a business owner can benefit from understanding digital marketing.
If you’re looking to market your website, you’re in the right place. We’re going to give you a full guide on how to do just that.
When it comes to marketing a website, you need to approach it in a different way than you would an AdWords campaign or Facebook ad. You need to ask yourself:
- What am I trying to sell?
- Who is my audience?
- What are they looking for?
- What benefits will my product/service offer them?
- How can I sell this to them?
- Where can I find these people?
- What platforms do they use to access my content?
In other words, you need to put yourself in your customer’s shoes and figure out what they want before you start pitching your product. Only then can you craft an effective marketing strategy that will get you results.
If you want to get started marketing your website, simply follow these five steps.
1. Set Up Shop
Before you can start marketing your website, you need to have a shop set up. This is where you’ll sell your products and services. You don’t need to have a lot of products to start with. Just enough to test the water and see if there’s any interest in what you have to offer. Once you have a small audience, you can gradually expand your store.
You can use WooCommerce or any eCommerce platform to set up your shop, but make sure that you have a place for customers to find what they’re looking for and navigate your store easily. If possible, you can integrate your shop with social media platforms so that customers can find you online and make purchases directly from your website.
2. Define Your Audience
After you have a small audience of potential customers, you can start segmenting them into groups and identifying the profiles of each group. This will help you craft individual marketing strategies for each audience segment.
For example, you can start by identifying three distinct groups of people:
- Buyers who are looking for a quality product at an affordable price
- Those who want to make the right purchasing decision without any pressure
- Families who want to connect with others while vacationing
You can then narrow your Audience down to specific interest groups within those three groups. For example, if you are marketing your weight loss website to families, you can target grandparents, parents, and children. Each of these groups have different interests and will respond differently to your marketing efforts.
3. Set Up Your Blog
From a product standpoint, a marketing blog can be extremely useful. The interactive nature of a blog combined with the searchability of the content makes it a content marketing equivalent to a paid advertisement.
However, a successful blog doesn’t just consist of products and sales. It also needs to have engaging content. If someone stumbles upon your blog looking for a specific product and doesn’t find what they’re looking for, it can be frustrating and lead to a negative experience.
So, to avoid this, include content that is useful and relevant to your audience. Moreover, don’t just provide content for the sake of providing content. Your content should always serve a purpose.
4. Identify Your Goals
Having clear goals and objectives is essential in any business, but it is more important in marketing. Without them, you’ll simply be winging it and could end up in major trouble. It is also important to set goals that are measurable. This will help you track your progress and determine if your efforts are or are not worth it.
5. Create Keywords & Keyphrase Lists
To build a solid foundation of authority for your website, you need to master keyword research. This involves identifying words and phrases that people are using to find information online. You can also use tools like Google Keyword Planner or WordStream to help you find keywords and phrases that are reliable and have the potential to get you highly ranked in search results.
How to Market Your Website
Once you have a small audience, you can start marketing your website. There are a few options including:
- Product Review Blogs
- News Blogs
- Opinion Blogs
- Community Building Blogs
- Paid Traffic
Each of these options will have its advantages and disadvantages, so it’s important to consider what you’re looking for before you make a choice. For instance, if you’re looking for high sales, you can start a product review blog. However, if you’re looking for gaining credibility, you can start a news blog or an opinion blog.
Choose your platform carefully because it will greatly affect how you market your website. If you are looking for a free option, consider making a WordPress site or using a tool like Google Blogger. With these platforms, you can use the free version to get started and then upgrade when you feel that you’re ready.
Product Review Blogs
Product review blogs are popular these days and have been used effectively for years. The idea behind a product review blog is to create a hub where customers can come for product information and reviews. Moreover, if you host and manage the blogs yourself, you can provide the content that your customers are looking for.
Since customers are constantly searching for reviews and facts related to the products that they’re interested in purchasing, it’s a perfect opportunity to get in front of them.
News blogs cover breaking news stories and offer in-depth coverage of daily events. This is another popular option for websites because customers feel that they’re getting quality content that is trustworthy and important. In many cases, media companies and news organizations will pay for the placement of their articles and videos on relevant news websites.
Opinion blogs are a little bit like news blogs, but they generally offer more of a point of view than fact. However, just because an opinion blog isn’t factual, it doesn’t mean that it shouldn’t be taken seriously. When it comes to marketing a business, customers and potential customers can greatly benefit from the input of an expert.
For example, if you’re selling jewelry and you have an opinion blog, you could write a piece discussing the most popular diamond cuts and their meanings. This would not only be an informational piece, but it would also serve as an opinion piece. Since customers have a stake in the outcome of their purchase, having an expert give them an opinion could prove to be quite useful.
Community Building Blogs
Community building blogs are a little bit like a combination of news and opinion blogs. These blogs often cover local events and produce in-depth guides to cities and towns. Moreover, community building blogs often focus on connecting with and motivating current and potential customers through relevant content.
Paid traffic is when you pay for the ads on a site to bring in targeted traffic. This could include anything from pay-per-click ads to sponsored posts on social media.
When you have a paid traffic source, you don’t need to rely on organic search results or social media posts to bring in the leads. You can directly target an audience that is looking for your product or service and bring in the customers without risking your brand in the process.