One of the many perks of being a solo entrepreneur is that you get to try lots of new things.
Alongside taking on freelance projects, launching new companies, and investing in startups, you get to try new marketing strategies and platforms.
If you’re looking for growth, you may feel overwhelmed by the number of options presented to you.
Luckily, we’ve gone ahead and curated a list of the top 10 marketing strategies from Growal that you can try to grow your business.
1. Build a community
In the event that you’re curious about growing your business and looking for tips on how to do so, you’ve come to the right place.
Growal is a marketing platform that was specifically built to help businesses like yours grow and thrive.
The platform connects marketers with businesses looking to generate leads and customers.
So, if you’re a business looking to grow your customer base, you can use the platform to gain access to marketers who may become interested in your product or service.
In addition to building a strong community, you can use the platform to gain access to top tier marketers who can become valuable resources for your business.
2. Position yourself as a thought leader
A thought leader is “a person who is recognized as an expert in his or her field.”
According to research, people are 2.5x more likely to purchase a product or service following an explainer video compared to people who haven’t watched the video.
With an explainer video, you can position yourself as an expert in your field and position your product or service as the solution to a problem.
Additionally, video content is 46% more likely to be shared on social media compared to other content types.
Sharing videos on social media has also become so popular that 61% of consumers have watched informative videos to better understand or learn about a product or service.
3. Use videos to inspire customers
According to HubSpot Blogs research, videos are the biggest sharers on social media.
In addition, 73% of consumers have watched videos to better understand or learn about a brand or product.
To better understand why videos are so important, consider this:
- 71% of consumers have watched an explainer video to better understand or learn about a brand or product
- 60% of consumers have watched a commercial to better understand or learn about a brand or product
- 55% of consumers have watched a branded video to better understand or learn about a brand or product
These findings make it clear that videos can serve a variety of marketing and sales functions.
4. Create awareness
To create awareness for your brand or product, you can use various techniques such as:
- Product demos
- Interactive guides
- How-to guides
Each of these techniques can be used to gain customer awareness and confidence in your brand or product. For example, let’s say you’re trying to market a new gym membership product. You can create awareness around the benefits of gym memberships by including videos of people talking about their experience at the gym. Additionally, you can use videos to show how much exercise you get at the gym, how much weight you lose, and the like.
To boost customer confidence, you can create short video guides that answer commonly asked questions about your product or service. These guides would be most effective if you use a face-to-face interaction via webcam.
When a customer sees that you’re actively encouraging other people to buy your product or service, they may perceive your brand or product in a more positive light.
For instance, if you’re a dog clothing brand and you know that a lot of your followers are also dog lovers, you can use your Instagram account to promote dog clothing and accessories.
Additionally, you can use your blog to write about successful stories of people who owned your product. These stories can be used to establish you as an authority in your industry and allow potential customers to see how others benefited from your product or service.
Doing business online is completely different from doing business offline. One of the major differences is that you can’t see the people you’re engaging with. This being said, you can use various platforms to engage with potential customers such as:
- Live chats
- Text notifications
- Email marketing
- Social media
- Landing pages
6. Measure the results of your content
Just because you publish content doesn’t mean that the results will immediately show up.
To track the results of your content, you can use various tactics such as:
- Video analytics: To track how effective various marketing tactics are, you can use video analytics tools to track video views, comments, and engagement.
- Web analytics: To track how effective various marketing tactics are, you can use web analytics tools to track website traffic, leads, and conversions.
- Social analytics: To track how effective various marketing tactics are, you can use social analytics tools to track social engagement, mentions, and posts.
The results of your content will then appear in analytics. Additionally, you can use this data to understand video, web, and social media marketing trends and find new ways to promote your product or service.
7. Personalize content
You can utilize various platforms to personalize content for your target audience. For example, if you’re trying to target small businesses, you can use HubSpot’s BizEaze to automatically curate content based on the products or services they offer.
Additionally, you can use the platform to create buyer personas, marketing collaterals, and automated email campaigns. All of these tools can be used to accurately target small businesses who may be interested in your product or service.
8. Use retargeting
Retargeting is the process of displaying ads to users who have previously visited a website or spent time on a certain page of a site.
This technique allows marketers to target audiences based on previous activity, removing the need to arbitrarily target people based on their demographics or lifestyles.
The most prominent platforms used for retargeting are:
- Facebook Pixel
- Google Ad Manager
- Twitter Ads
- LinkedIn Advertising
The advantage of retargeting is that it allows you to target people who may be interested in your product or service based on previously unknown or neglected criteria. Additionally, retargeting allows you to target people who may have left a shopping cart on your website but didn’t make a purchase. This type of person may be more willing to make a purchase after being exposed to your product or service in a different way.
9. Experiment with videos
The ideal strategy for every marketer is to continuously experiment with new marketing tactics and platforms to achieve the best possible results.
However, not all marketers have the time to continuously try new tactics and platforms to see which ones work best. In cases like this, where trying new things is not an option, using a tool like Growthoid can help.
Growthoid is a tool that allows marketers to quickly and easily try out different marketing tactics and platforms while retaining full control over their campaigns.
Some of the tools that Growthoid offers include: