Have you ever considered creating an online course (MOOC) but weren’t sure where to start? Or maybe you’ve got an existing course and want to figure out how to reach your audience? Don’t worry, we’ve got you covered! In this post, you’re going to learn everything you need to know about creating a profitable marketing funnel for your online course. So let’s get started.
The Basics Of An Online Course
Before you dive into the fun part, it’s important to establish some ground rules regarding online courses. First off, you’re going to need a platform! There are a variety of options out there, from free platforms such as Squarespace and HubSpot to platforms with a free tier and then an additional cost for pro features, like Instructure’s Canvas.
The most important thing to consider when choosing a platform is whether or not it’s going to be suitable for your course. For example, if you’re teaching entrepreneurship, you might want to consider a tool that helps you build professional business websites. If your course is more academic in nature, you might want to consider a tool that allows for a more structured learning environment. Keep in mind that you’re also going to be creating content for your course, so you might want to consider which tool is most comfortable for writing and publishing content.
The Benefits Of An Online Course
Now that you’ve got your platform chosen, it’s time to move onto the fun part: designing your marketing funnel! You’ve probably already got an idea of what an online course is, so it’s time to build on that. What you might not know is that there are a variety of ways in which an online course can be beneficial. Here are just some of them.
- It’s a cost-effective option for both you and your students. If your course is open to the public, you might want to consider a free platform like Coursekit or Canvas.
- It provides you with a way to reach a larger audience. If your course is targeted towards a specific group of people (for example, entrepreneurs in Australia) you can use tools like Coursekit or Canvas to find your audience and engage with them.
- It gives you the flexibility to create a schedule that suits your needs. If your work and school life are flexible, you might want to consider creating an online course. You can set the schedule around your curriculum, and you don’t have to worry about finding classroom space or teaching materials.
- It allows you to deliver content that is interactive and engaging. If you’ve got an engaging personality, you might want to consider creating an online course. You can use tools like Canvas or HubSpot to give your students a dynamic and interactive learning experience.
- It provides you with the opportunity to build a community. If you’ve got an intrepid personality, you might want to consider creating an online course. You can use tools like Canvas or HubSpot to give your students a sense of community and create an environment where they feel comfortable sharing their knowledge and ideas.
The Challenges Of An Online Course
While there are a variety of challenges that come with creating an online course, none of them are insurmountable. Here are just some of them.
- Content is KEY. Without good content, your course won’t be of any use to your students. Make sure that you’ve got a good team of writers and subject matter experts who can help you produce engaging content on a regular basis. If content is one of your strengths, consider creating an online course, as it provides you with endless opportunities for teaching and learning.
- You’re going to be sharing your platform with a lot of other courses. It’s important to consider how you’re going to deal with this. Are you going to be the only one teaching your course or are you going to partner with other teachers to create collaborative courses?
- Managing expectations is CRUCIAL. Just because your course is online doesn’t mean that it’s accessible (or available) 24/7. Your students are going to have to understand that even though your course is online, this does not mean that they can expect instant results. Set the right expectations from the beginning and you’ll save a lot of frustration later on.
Now that you’ve got the basics out of the way, it’s time to move onto the fun part: designing your marketing funnel! You’ve probably already got an idea of what an online course is, so it’s time to build on that. What you might not know is that there are a variety of ways in which an online course can be beneficial. Here are just some of them.