Marketing Foundations Online: Why You Need It and How to Get It

Having a clear understanding of online marketing and using the right tools to reach your audience can put you ahead of the competition. You will find numerous platforms, tools, and apps that can make your job much easier. However, not all tools are created equal, and some may not fit your needs or you may not be aware of their limitations.

Luckily, we’re here to help with nine essentials every marketer must have in their tool kit.

1. A Website

A website is the backbone of any online marketing strategy. Having a website not only allows you to build credibility but also provides you with a digital storefront. You can use the website to showcase your work, offer customers products they could purchase, or host a community forum.

When it comes to creating a website, there is plenty of room for amateur mistakes. However, with a little bit of trial and error, you can learn to harness the power of websites and the internet to grow your business.

2. An Email List

One of the essential tools for any marketer is a good email list. An email list is like having a huge audience of eyeballs that can be reached with a single click. You can use email marketing to send out periodic promotions, announce new products and initiatives, or engage with existing customers via email.

Building an email list doesn’t require a lot of technical know-how, but it does require dedication. You have to ensure that you’re sending out valuable and personalized emails that will spark interest and action from your audience. Keep in mind that email marketing is not a one-size-fits-all approach; you need to tailor your emails to each individual recipient. The more you know about your audience, the more you can tailor your communications to be effective.

3. Keyword Research

Searches on search engines like Google account for 85% of all online activity, so it’s critical to study keywords and how people are searching for your products or services. To find the right keywords, you will need to become familiar with a few tools. The most popular one has to be Google Keyword Planner.

The benefit of using Google keyword planner is that it builds a profile of how customers normally search for products or services related to your niche. When you enter a product or service name and hit enter, you will see a drop-down menu with suggestions. These suggestions determine how you can improve your site’s SEO.

If you’re new to SEO, it can be tricky to know where to start. There’s a lot of information online, and a lot of conflicting advice. While it’s not a perfect science, knowing where to begin allows you to optimize your site for the right keywords and phrases and move towards more organic search results on search engines. Knowing where you should be concentrating your efforts will greatly improve your site’s SEO and help your business to grow.

4. Content Marketing

If you’ve been following the recent trends in digital marketing, you will have noticed that content marketing is rising quickly as a method of attracting and engaging potential customers. When used effectively, content marketing can be a very powerful tool for attracting and retaining customers.

The key to effective content marketing is in creating high-quality content that is both relevant and helpful to your audience. You need to build trust with your audience by consistently providing them with valuable content that they can use. Moreover, you must ensure that this content is both relevant and easy to access so that they don’t have to turn to other sources for information.

You can use a tool like HubSpot to create and distribute content regularly. With HubSpot, you can create blog posts, organize videos, and even curate social media content. You can also use the tool to track the performance of each piece of content you create, so you can see how effective certain approaches are and then apply this knowledge to future content creation.

Content marketing is about creating and distributing relevant content to encourage people to choose your products or services. While the content you create doesn’t have to be sophisticated, it should be able to effectively communicate your message to your audience.

5. Email Campaigns

Building and maintaining an email list is one of the most important things you can do for your business. Not only do you have the ability to send out personalized messages to your audience, but you can also use email campaigns to distribute content, offers, and other valuable information. You have multiple options when it comes to choosing an email marketing platform, so it’s important to do your research before making a decision.

You can use tools like Constant Contact and MailChimp to create and manage email campaigns. With these tools, you will be able to choose from a variety of templates to create personalized emails that look professional. Moreover, you can use the tools to automate the process of sending out these emails so that you can get back to your day-to-day operations without too much effort. If you’re looking for a simple and easy-to-use tool to create and send out email campaigns, then these services are a great choice.

An email campaign can be an easy and highly effective way to promote your business. You can use email campaigns to send out periodic promotions, announce new products and initiatives, or engage with customers via email.

6. Sales Funnels

Every business owner, no matter how experienced they are, faces the daunting task of converting prospects into paying customers at some point in their business journey. Having a clear understanding of sales funnel and using the right tools to reach your audience can put you ahead of the competition. You will find numerous platforms, tools, and apps that can make your job much easier. However, not all tools are created equal, and some may not fit your needs or you may not be aware of their limitations.

Fortunately, we’re here to help with six essentials every marketer must have in their tool kit.

7. Live Chats

No, we don’t mean the video chats you have with friends on social media. We mean real-time chats where participants are able to type and send messages to each other in real time. Launching a live chat app for your business can be a great way to engage with potential customers. You can use live chats for marketing purposes, to answer customer questions, or to simply engage with customers.

Choosing the right platform for your live chat is essential. You want to find a service that is simple to use, has a clean design, and makes it easy for your customers to find the information they want.

8. Customer Surveys

Your customers are the lifeblood of your business. Without them, you would not be able to grow and prosper. As such, it is essential to ensure that you are listening to and acting on what your customers are saying. One way to do this is to ask for their input via customer surveys.

You can use tools like SurveyMonkey to create and distribute surveys to customers. With SurveyMonkey, you can choose from a variety of questions to ask your customers to provide input on. These questions can be about their experience with your products or services, or about their opinion on various topics. Whatever you choose, you can be sure that your customers will give you valuable input you can use to improve your business.

Customer surveys are an easy and effective way to gather feedback from your customers. Asking for feedback is an essential part of any business, but especially online marketing. You need to make sure that you’re always listening to your customers so that you can provide the best possible service to them. Moreover, you need to ensure that you’re acting on these suggestions and using the feedback you get to improve your business.

9. Conversion Tracking

Conversion tracking enables you to examine how customers are finding your website and then route them to the right place should they choose to make a purchase. Conversion tracking allows you to see exactly which elements on your site are drawing in your audience and then further optimize these areas to increase conversions.

To set up conversion tracking, you will need to install a small piece of software on your site. Once this is done, you can start to see detailed information about how visitors come to your site and whether they make a purchase or take some other action. You can then use this information to further optimize your site’s performance.

Having the right tools in your arsenal will help you to streamline and manage your online marketing. The above lists only nine essentials every marketer must have in their tool kit, but there are other tools and platforms that can help you to grow and prosper as a brand.