Your online store is complete. Now what?
After spending a long time building your online store, marketing it to gain customers, and taking care of customers once they’re there, you want to finally relax and enjoy your hard work. But to do that, you need to know how to market your store. What should you be doing right now to get ready for the next big phase of your store’s life?
In this article, we’ll cover five steps that will help you market your online store successfully.
1. Create Awareness
The first step to effective marketing is creating awareness. You need to ensure that potential customers are aware of your store. This can be difficult, especially since you’re probably used to focusing on one area at a time. So how can you create awareness of your store across different platforms?
A good place to start would be social media. On social media, you can engage with customers, potential customers, and observers in interesting ways that will allow you to market your store. For example, you can use social media to host giveaways, competitions, and the like. All of which will increase your store’s visibility through social media channels. Similarly, you can use social media to listen to and engage with customers. Doing this can help you understand what they want, what they need, and what would make their life easier. Better yet, you can use social media to follow and connect with potential customers who might become your store’s customers. This process is called “customer marketing” and it’s an area that many businesses overlook but could certainly benefit from. For a free guide on how to do this, check out the Ultimate Blogger’s Guide to Customer Marketing.
2. Test Different Methods
Once you’ve established a presence on social media, you can begin to test different marketing methods. You can use Google Analytics to track the results of your different campaigns, platforms, and emails to see which ones are performing the best. With this information, you can decide which methods to continue using and which ones to avoid. For example, you may find that your SEO-based email marketing campaigns are performing the best but you’re not certain if this is because people are finding your store through organic search or paid search. In the end, you can’t always be certain of the results of your marketing efforts. This is why you should be using multiple techniques and testing them frequently.
3. Measure the Results
Just because you tried one method of marketing and it worked well doesn’t mean that you should always use that method. Just like with testing different methods, you should measure the results of your efforts and decide whether this tactic is worth using in the future. For example, you might find that a Facebook Campaign performed the best among the different methods you tried but only when the price was right ($5 or less). Above that price, people weren’t as likely to be influenced to make a purchase. So, it’s important to measure the results of your efforts and determine what worked and what didn’t.
4. Adjust As Needed
Just because one method didn’t work well for your store does not mean that it’s a bad option. A simple way to look at this is to ask yourself, “Does this option still make sense given what I’ve found?” When trying to market an online store, you’ll inevitably discover that some methods are better suited for marketing certain types of products. That’s what you should focus on, not what didn’t work. Instead, you should adjust and be creative in your marketing efforts. For example, if you’re using SEO-based marketing, you might want to consider experimenting with PPC (Pay Per Click) or even social media advertising. All of these methods are still useful and can be applied to any type of business, even those who sell products online.
5. Re-evaluate Your Approach
Just because one method of marketing was successful doesn’t mean that it’s the best option for your store or brand. Just like with any new tactic or strategy, you should continually reassess your approach and determine if this is the best way to market your store. For example, if you found that email marketing drove the most leads to your store, you might want to consider switching to social media marketing. The point is to find what works best for your store and continue using it, not to keep reevaluating your options.
Once you’ve finished marketing your store, how do you know if you succeeded? The best way to tell is by measuring the results of your efforts. Just like with any new marketing tactic, you should be able to track the results of your campaigns using Google Analytics or similar tools. This way, you can determine what worked and what didn’t. For example, if you found that displaying price comparison websites above the product on your store’s page increased your conversion rate by 100%, you can bet that you’ll see a lot more comparison websites when browsing product pages on your store. Conversely, if that same tactic decreased your conversion rate by 10%, you might want to consider finding a different way to approach online marketting.
So, how can you effectively market your online store? You need to focus on creating awareness, testing different methods, measuring the results, and adjusting as needed. The sooner you start, the sooner you can begin relaxing and enjoying your new business. So go ahead, take a deep breath, and get started marketing your online store. Your new customers (and possible fans) are waiting to be discovered.