With the new year already started, you may be thinking about ways to promote your business. While marketing to social media users was once considered “traditional” marketing, it’s now considered “online” marketing, so it’s important to understand the difference. For instance, when you post on social media sites like Twitter, you’re not actually reaching out to customers; you’re reaching out to a massive audience of potential customers who may or may not be interested in your product or service.
Post Regularly
Whether you’ve been in business for a short time or a long time, you probably already know that content marketing is important for capturing and retaining customers. But maybe you don’t always have the time to produce a blog post every week, so you should consider posting regularly to keep your audience engaged. Make it a point to post at least twice a week, and consider posting on social media sites multiple times a day if you can. Studies show that frequent posts can increase engagement and even click-through rates, particularly on social media sites like Twitter.
Curate Content For Different Platforms
If you’re new to content marketing, it’s probably challenging to know what platforms your target audience uses, and whether you should create content for each one. While you may want to create content for your blog to increase website traffic, if you also want to reach customers on social media, you may want to create separate accounts for each platform and engage with your audience on each one.
Consider creating separate accounts for your blog and your social media platforms because each one has its advantages. Blogging is probably the most “traditional” form of marketing, and many businesses still rely heavily on it. However, as more and more people turn to social media to find information, businesses that are present on these platforms naturally gain an advantage.
Use Analytics To Track The Performance Of Your Marketing Efforts
Whether you’re a business owner or a marketer, it’s important to measure the effectiveness of your online marketing efforts. Luckily, there are a variety of tools available that can help you track the performance of your blog post. For example, you can use Google Analytics to determine the number of visitors to your site, the length of their visit, and more. You can also use a service like Bitly to track and analyze the results of your social media posts, and Hootsuite to keep track of your blog posts and the conversations sparked by those posts. With so much competition, it’s essential to know what’s working and what needs to be changed to better engage with your audience.
Make Sure You Have A Clear Call-To-Action
In the world of digital marketing, the call-to-action (CTA) is essentially the most important part of the design. Without a clearly defined CTA, you don’t have a clear way to measure the success of your marketing efforts. It’s also important to decide how you want the user to take action. Do you want them to make a purchase? Register for an account? Subscribe to your newsletter?
The CTA should be easily noticeable and consistent throughout your website (
- in the copy on your blog posts,
- in your social media posts, and
- in any other marketing material you create
), as well as in email marketing campaigns. Ensure that it’s relevant to the user and points them towards the next step (or final goal) of the conversion process. You can also use color, style, and typeface to draw attention to the action you want the user to take.
Keep Your Promotional Offers Fresh
If you’re offering a limited time discount or free shipping, make sure that the offer is still valid when the user arrives at your website or landing page. You can have a special offer that expires after a certain amount of time, or you can offer free shipping for a limited period of time. As a digital marketer, it’s important to know when these offers end because when they do, it’s often followed by a spike in web traffic, particularly from social platforms like Facebook and Twitter.
You can also use a tool like Google Remarketing to gain more detailed insights into the effectiveness of your ads. For example, you can target people who’ve viewed your product or service pages but didn’t make a purchase. With Google Remarketing, you can then retarget these individuals with ads that are relevant to what they’re interested in, and show them how your product or service can solve their problem. It’s a simple and effective method for gaining more customers.
Use Video Content Where And When Possible
Video content is taking over the internet, and for good reason. People love video content because it’s usually easier to follow along and more entertaining. However, videos can also serve a business purpose, and many businesses are using video content to gain more customers and retain existing ones.
The best place to put video content in 2019 is almost certainly your website. Be careful not to put too much video on one page, as it can overwhelm the viewer. Instead, intersperse still pics, short videos, and maybe even a narrated video to tell the story of your product or service. If you want to create a guide to help your customers understand how to use your product or service, consider creating a video to showcase that guide. You can also use videos to explain important features or functions of your product or service.
You may also want to consider using videos to show your customers how to use your product or service. If there aren’t any online videos showing how to perform a particular task, consider recording a video tutorial for the benefit of your customers. Videos like these can also potentially appear in your customers’ YouTube search results if they’re featured on a prominent website.
Invest In Software That Can Help You Track And Analyze Trending Topics
If you’re serious about content marketing, you may find it helpful to keep an eye on trending topics. These are basically keywords or phrases that become popular online, and the interest in these topics naturally increases as the year progresses. You can use a tool like Trendalytic to gain insights into popular topics and gain an understanding of what interests your audience.
If you want to become a pro at crafting engaging content, it’s important to understand what interests your audience, and consider investing in software that can help you track and analyze trending topics.
Don’t Forget About Mobile.
Last but not least, don’t forget about mobile. A whopping 72% of American adults now use their smartphones exclusively to access the internet, and that number will continue to increase. If you want to be sure that your marketing is reaching the right audience, consider testing out new mobile apps, tools, and techniques to see which ones work best.
Many companies have embraced the power of mobile, and with good reason. The convenience of being able to access content anytime and anywhere, as well as the fact that users can click-to-call or click-to-email a business without ever having to leave the app or site they’re on, have made mobile marketing a necessity.
With the list of tips for new businesses above, you should have a good understanding of how to market your business online. With the right approach, you’ll be able to gain more customers and retain those you have.