1. Keep Your Marketing Communications Timelabs
Hotels that consistently try to shove unnecessary junk in your eyeballs via over-the-top marketing efforts will soon find themselves on the outside looking in.
Marketing communications are an essential part of any business. However, you can be too hasty in pushing new products or offering special deals without thinking through the strategy first.
That brings us to our first suggestion. If you’re looking to increase your hotel’s return on investment (ROI), it’s essential that you consider how you are going to market your establishment. Simply put, there are some tactics that simply won’t work.
2. Use Video Content
It’s said that video content is the next big trend in marketing and advertising. Who knows, maybe it will even replace some of the other tactics that we mention below.
The video content doesn’t have to be perfect. In fact, a lot of the time, the rough edges help make it more effective. You can use services like Rev.com to easily create high-quality video content for you to use in your marketing efforts.
The content doesn’t even have to be long. If you have a few seconds to spare, that’ll be enough for someone to decide whether or not to take a peek at what you have to offer. This is a powerful tool for when you’re advertising an event or offering special deals and discounts.
3. Build A Community
One of the most effective ways to increase your hotel’s ROI is to establish a community. You can do this in a number of ways, but you must start by simply being there for your customers. Provide excellent service and answer any questions that they might have. The better your service is, the fewer complaints you’re likely to get.
You can also create a space for your customers to congregate and establish a sense of community. If you’re opening a new restaurant, for example, you can provide your customers with the best dining experience you can offer. The better the food is, the more people you’re sure to attract.
These are all important aspects of building a community, but don’t forget about the importance of social media as well. Your customers are likely to spend more time on social media than they do on your hotel’s website. You can use social media to establish yourself as an expert in your industry, while also engaging with your customers and potential new members of the community.
4. Host A Q&A Session
A hotel can be a pretty daunting place to find yourself if you don’t know what’s going on. There are a lot of moving parts and a lot of people who want to get stuff done. That’s why a Q&A session with a hotel representative is a great way to bridge the gap between you and your consumer.
You can ask the most obscure questions you can think of about your industry, and the hotelier will be able to provide you with the most appropriate answers. You’re not going to get mad customers from this, but it’s definitely going to be worth it.
This may not be for everyone, but if you’re looking to create a more personal connection, this may be the perfect way to do it.
5. Measure The Effectiveness Of Your Marketing Efforts
All businesses, no matter the industry, need to measure the effectiveness of their marketing efforts. How do you know what’s working and what’s not? You can use a variety of metrics to determine the success of your marketing campaigns, but none of them are going to tell you everything you need to know.
You can start by looking at the number of people who visited your hotel’s website or social media channels after seeing one of your marketing videos or blog posts. These metrics are usually easy to measure and can give you an idea of the effectiveness of your marketing efforts. You can also look at things like the number of phone calls made to your hotel’s hotline or the amount of email correspondence you’ve had with potential customers.
There are a variety of metrics that you can use to determine the success of your hotel’s marketing efforts. The above five tactics are just a small fraction of the entire marketing strategy that your hotelier will work through with you. However, this is a place to start.