The idea of using email marketing to attract potential customers sounds simple enough, but there are a lot of things that you need to consider before you hit the send button on your very first email! In this article, we will discuss how to create a marketing email contact form that gets results.
Build a Subscription List
The absolute first thing that you need to do is to build a subscription list. Nothing will ever actually happen with your contact form unless you have a solid sign up base! This starts by simply asking your readers to fill in a simple form with their name and email address. From there, you can move forward and develop a relationship with your new subscribers.
A huge mistake that many fledgling email marketers make is that they think that simply having a contact form on their website will magically turn their visitors into interested subscribers! While having a contact form on your site is a good start, you also need to provide value to your readers with informative and interesting content. Your content should always be engaging and it should never be too sales-y, but rather, provide value to your reader without feeling like a sales pitch.
Choose The Right Platform
The next thing that you need to do is to choose the right platform. You don’t want to use a free email service that will end up clogging up your spam filter or you can use a service such as Gmail to send your emails. The important thing is to find a platform that gives you peace of mind that your messages won’t be blocked by the ISP.
Create Compelling Content
Creating compelling content is arguably the most important part of creating a successful marketing email contact form. It’s easy enough to just throw together some compelling copy and a pretty picture, but that will get you nowhere. You need to take the time to research and develop compelling content for your emails.
There are a few different things that you can do to create compelling content, but one of the most effective things that you can do is to use fear as a tool to get your readers to act. People hate feeling that they’re being tricked, and the fact that you’re offering them content that they need and want will melt away any hesitation that they might have.
Personalize Your Messages
Customizing your messages is an essential part of creating successful email marketing. You don’t want to send the same message to everyone, as this will result in a lot of unsubscribe requests and complaints from your readers. Make sure that you’re using the email service that you subscribed to so that you can take advantage of the features that it offers. Some of these services allow you to personalize your messages with a little bit of code that you can inject into the message. This way, you can make sure that your emails are only sent to those that you want to receive them.
Measure The Importance Of Your Contact Form
The last step in the process of creating a successful email contact form is to measure the importance of your contact form. You don’t want to lose sight of the fact that collecting email addresses is merely the first step in the process. Ultimately, you want to develop a relationship with your new subscribers and gain their trust so that they feel obliged to listen to and act on your requests. For this reason, you need to be measuring the success of your contact form with email marketing metrics.
Getting results from your email marketing campaign simply comes down to a few key metrics. These include the number of subscribers that you have, the numbers of people who open and click on your emails, and the conversion rate of your emails. The first two of these metrics can be found directly from the email marketing service that you subscribed to. This is also where the open and click rates are recorded. You can refer back to these numbers as you establish your email marketing campaign and see how your efforts are progressing.
The last key metric that you need to look at is conversion. This is essentially the percentage of people who have subscribed to your email list and engaged with your content enough to take action. You can see this as a success metric because the more that you can get this number to increase, the more people will see your emails as valuable and the more likely they are to take action. You can measure the importance of your contact form using email marketing analytics tools so that you can see exactly how each part of your campaign is performing. In this way, you can make sure that you’re always working towards increasing the number of conversions in a positive direction.
Developing and executing a successful email marketing campaign is not as difficult as you might think. Simply follow the above steps and ensure that you are working within the right parameters. You’re on your way to getting some great results with your next email marketing campaign!