The saying “Content is king”, definitely applies in digital marketing. Good content can get you fans, followers, and eventually, leads. If you want to make the most of your digital marketing, you need to keep your content fresh and interesting. This way, you can engage your visitors and hopefully influence them to take action. Let’s explore how to make the most of your digital marketing, shall we?
The Importance of Content In Today’s World
In today’s digital world, content is everything. Without content, you have nothing. You might have a design for a website, a social media account, and all kinds of ads, but unless you have content, you have nothing to show the world. Search engines like Google and social platforms like Twitter, Facebook, and LinkedIn, all rely on content to determine the relevance of a website or account. In today’s world, if you’re not creating content, you’re losing out on a potentially profitable market.
Why? People trust established brands, companies, and individuals more than they trust new entrants. If you want to be successful in today’s world, you need to have a good brand and you need to be seen as a reliable source of information. This is where content marketing comes in. You create content and then use the content to establish your brand. In return, you get to place ads on their favourite platforms. It’s win-win.
4 Ways To Create Quality Content For Your Digital Marketing Campaign
To create high-quality content for your marketing campaign, you need to follow a formula that combines information, entertainment, and education. If you want to see successful examples of content marketing, check out HubSpot’s blog. They always keep things interesting with an array of useful tips and tricks. Even better, their content comes with engaging images and interactive tools, which encourages your readers to explore more and more.
As a digital marketer, you know how challenging it can be to find the right balance between useful information and entertainment. You want to provide your readers with value, while not being excessively boring. If you play your cards right, you can engage your audience and eventually, they’ll become your loyal fans. So, how can you create content that’s worth reading and sharing?
The first step in creating engaging content is to do your research. Start by identifying your audience’s pain points and problems. This will help you form an idea of what content will be most valuable to them. Don’t worry, you don’t need to solve their problems. Simply provide them with information that will help them better understand and deal with their problems.
For example, if your audience is entrepreneurs, and you know that many of them struggle with attracting investors, you might write a blog post detailing things that you’ve learned about the subject. Maybe you’ll even include some case studies that you’ve encountered along the way. The idea is to give them enough info to understand the topic and feel that you’ve helped them. Once you’ve established a relationship with them, you can engage with them on a deeper level, and eventually, they’ll become your fan.
After you’ve established your base of regular content, you can start to branch out and create content that’s slightly more innovative. Why? Simply put, your audience will value something new and different. So, when you’ve got a topic that you think would be valuable to your audience, sit down and brainstorm some ideas. Visit places like Brainstorm, Pinterest, and Instagram, to see some amazing content that others have created. Look for inspiration, and you’ll be able to come up with some great content ideas, without feeling too intimidated by the thought of creating something unique. You can also use sources like Twitter, which is great for finding topic ideas and engaging with others who are working in the same area as you.
3. A/B Testing
When you’ve got several content ideas, pick two and run a split test. Do this by creating two versions of your content, which are noticeably different. One version will have your traditional, highly researched content. The other will be composed of more engaging, funny anecdotes and case studies. After you’ve published both versions, track how readers reacted to each of them. With A/B testing, you’ll be able to determine, which content is more effective and engage your audience more effectively.
The last but not least step of creating content for digital marketing is to measure the success of your efforts. Luckily for you, we’re big fans of analytics and tracking, so we’ve compiled a list of 4 analytics tools that you should definitely know about.
The first and probably the most popular tool is Google Analytics. This tool will give you all the metrics you need to know about the effectiveness of your content. For instance, you can find out how many people came to your website from a specific piece of content. Or, you can look at which content performed the best, based on various metrics, like traffic, shares, or any other metric that you can think of.
The second tool on our list is Hootsuite. This is an all-in-one platform, which provides you with a place to manage your social media accounts. It allows you to schedule posts and engage with your audience across all your channels, like Twitter, Facebook, and Instagram. This is a great tool for those of you, who are looking for an all-in-one place to keep track of your social media accounts. Hootsuite also offers analytics and reporting features, which makes it even more versatile.
The third and the fourth tools are HubSpot’s own Marketing Analysis Tool and Marvel’s Marketing Optimizer. The former is a simple but effective tool, which gives you a 360-degree overview of the performance of your marketing efforts. The latter is a tool that helps identify your audience’s pain points and then, provides you with content that will engage them, while also being closely aligned with your corporate marketing goals.
Hopefully, this article will help you develop a clearer picture of how to make the most of your digital marketing. When it comes to creating content for digital marketing, keeping things interesting and creative is the key to engaging with your audience. If you want to see more content marketing examples, visit HubSpot’s blog and you’ll see what we mean. Good luck out there.