A marketing degree is a valuable tool that every business needs to acquire. The science of marketing is relatively easy to learn and it can be a lot of fun. However, a lot of students don’t have the luxury of having a lot of free time to dedicate to learning. That’s where online degrees come in. You can study for your degree on your own time and, in many cases, you won’t even have to commute to campus. All you need is a good internet connection and a reliable laptop or desktop computer.
With so much flexibility, it’s no wonder that more and more individuals are choosing to pursue online degrees. According to the Bureau of Labor Statistics, the number of adults working remotely surged from 13% in 2016 to 20% in 2019. Not only that, but 11% of the workforce currently holds a marketing degree. So, if you’re looking to gain valuable work experience while also advancing your education, why not consider a marketing degree online? Here are some of the most lucrative and in-demand job titles that you can pursue with a marketing degree.
Digital Marketer
If you’re looking for a job title that’s going to be in demand for the next ten years, consider applying for digital marketing. Digital marketing is a form of marketing that primarily focuses on creating brand awareness, attracting potential customers and converting them into paying customers through online marketing and social media.
The demand for digital marketers is projected to increase by 25% in the next five years and the average salary for a digital marketer is $64,000 a year. Sounds like a pretty sweet job to me!
Content Marketer
If you’re looking for a career in marketing that focuses on publishing and promoting content, you can’t go wrong applying for a content marketing position. If you’re entering the field, expect to start at a low wage, but consider this a bonus because you’ll soon learn valuable job skills and gain experience that will put you miles ahead of the competition.
Thanks to the rise of the content marketing specialist, the demand for content marketers is projected to increase by 22% in the next five years and the average salary for a content marketer is $69,000 a year. The good news is that you don’t need a college degree to become a content marketer. All you need is a decent knowledge of HTML and the ability to find your voice through a series of articles and videos that engage with potential customers.
PR Specialist
If you’re looking for a career in marketing that involves public relations, you can’t go wrong applying for a public relations position. PR specialists are responsible for “building, establishing and maintaining constructive and beneficial working relationships with journalists, bloggers, businesses and other key opinion leaders, as well as representing the organization in the community.”
According to the Bureau of Labor Statistics, the demand for public relations specialists is expected to grow by 26% over the next five years and the average salary for a public relations specialist is $73,000 a year.
E-Commerce Marketer
If you’re looking for a job in marketing that focuses on selling products online, you can’t go wrong applying for an e-commerce marketing position. E-commerce marketing is all about “developing marketing strategies and tactics to drive sales of a company’s goods and services online.”
The demand for e-commerce marketers is expected to grow by 33% over the next five years and the average salary for an e-commerce marketer is $77,000 a year.
Media Planner
If you’re looking for a career in marketing that involves planning and strategy, you can’t go wrong applying for a media planner position. Media planners are responsible for “developing and executing integrated marketing campaigns that utilize various forms of media to reach defined audiences with defined messages.”
The demand for media planners is expected to grow by 29% over the next five years and the average salary for a media planner is $88,000 a year.
Marketing Planner
If you’re looking for a career in marketing that involves strategy, you can’t go wrong applying for a marketing planner position. Marketing planners are responsible for “developing and executing marketing plans that establish overall marketing strategy and provide the necessary tools to generate measurable results.”
The demand for marketing planners is expected to grow by 28% over the next five years and the average salary for a marketing planner is $92,000 a year.
Account Manager
If you’re looking for a career in marketing that involves working with businesses and handling day-to-day operations, you can’t go wrong applying for an account manager position. Account managers are responsible for “representing the company at each stage of the sales process, from initial contact with the customer to onboarding, supporting and closing the deal.”
The demand for account managers is expected to grow by 26% over the next five years and the average salary for an account manager is $99,000 a year.
Manager, Account Management
If you’re looking for a career in marketing that involves training and supervising other employees, you can’t go wrong applying for a manager, account management position. Account management is all about “planning, executing and analyzing sales campaigns and programs that include marketing, social media and e-commerce.”
The demand for account management managers is expected to grow by 30% over the next five years and the average salary for an account management manager is $110,000 a year. One of the things that make this such a lucrative career option is that you’ll eventually be able to move into a higher responsibility position as you gain more experience.
Director, Marketing Communications
If you’re looking for a career in marketing that involves leading a team of marketers, you can’t go wrong applying for a director, marketing communications position. Marketing communications is all about “planning, leading and coordinating all marketing-related functions, media activities and campaigns for a brand, Product or Service.”
The demand for marketing communications directors is expected to grow by 42% over the next five years and the average salary for a marketing communications director is $130,000 a year. Not bad if you’re looking for a steady job with good earnings potential.