Have you ever wondered what would happen if you combined Snapchat with YouTube? Or perhaps tried to compare Instagram to TikTok? Or perhaps considered whether or not to include Facebook in your social media strategy at all? If so, this new video marketing platform is for you. It’s a new video platform that provides a simple but effective solution to manage and engage with customers across all major social platforms. It was built with the help of some of the industry’s most prominent voices and social media powerhouses. And it’s finally available for businesses of all sizes to try out, for free.
The key differentiator of this new video platform is how it allows marketers to create content for different social platforms in one central location, with the ability to connect each piece of content to a specific call to action (button, link, or text). This integration allows businesses to have a single source of truth for content creation, while also giving them the ability to drive customers to specific locations, products, or offers on their sites through affiliate marketing, or through paid advertising. Additionally, this integrated solution provides an improved way for businesses to reach and engage with customers via multiple platforms (e.g., Instagram, TikTok, and Facebook), and it eliminates the need for businesses to maintain separate social media accounts.
According to a recent Accenture survey of more than 400 digital marketers around the world, 66% of all respondents had to split their time managing different social platforms. 30% had to spend significant time developing strategies and content to post on different platforms. And less than 1 in 3 respondents said their social media team was completely satisfied with the tools they had for content creation and distribution. This new video marketing platform changes all that, and it provides a better solution for businesses and brands that want to have a presence on multiple social platforms.
One of the major complaints that respondents in the Accenture survey cited about their current social media platforms is the “cost-effectiveness” of using them. In other words, businesses have to spend a significant amount of money to gain significant reach and traction on social media. Additionally, only a small percentage of the population actually uses certain social platforms (e.g., TikTok), resulting in wasted marketing investment and efforts for businesses that are trying to gain brand recognition on these platforms. With this new video marketing platform, you don’t have to be limited by budget or waste valuable marketing resources pursuing accounts on social media platforms that your target audience does not use.
Moreover, with social media becoming more and more digital clones, and the amount of time people spend on social media increasing, businesses are finding that it’s not enough to simply have a presence on social media – they need to grow a following and engage with customers on these platforms. Luckily, with this new video marketing platform, you can easily engage with your clients and customers on multiple platforms through a combination of your blog content and videos.
As a HubSpot customer, you can take advantage of this new video marketing solution right now. All you need to do is log in to your HubSpot account, and you will see an overview of all your content, along with content calendars, call to actions, and affiliate networks. From here, you can easily connect with your audience and engage with them on social media platforms through your blog content and video assets. You can even set up automated emails to send to your audiences, regarding products and offers that they may be interested in.
Improved Brand Perception
According to the Accenture survey, nearly 90% of respondents said they would use different marketing methods to reach people on social media versus traditional platforms (e.g., radio, print, and television). And when asked about their top digital marketing methods for reaching target audiences, the number one answer was “social media.” However, when respondents were asked about their top brand communication methods, video came in as the second most preferred option, followed by radio and print. This means that businesses have more opportunity to engage with customers via video in today’s digital environment.
In theory, all of this seems great, but in practice, it can be quite challenging to maintain a consistent brand identity while also creating compelling content for different platforms. Additionally, as a business owner, manager, or marketer, you’re always under pressure to create new content for different platforms on a regular basis. If you’re spending all of your time managing different accounts and posting content on various platforms, it can be hard to create a cohesive brand identity and message. With this new video marketing platform, you don’t have to worry about wasting time and effort trying to maintain separate brand identities on different platforms. Instead, you can simply create compelling content for your target audiences and for different platforms, and the platform will take care of the rest.
So, what are you waiting for? If you’re interested in trying out a new video marketing platform that will allow you to easily create compelling content for different platforms, then go ahead and sign up today.